On three stages and over three days, expert speakers will provide the best combination of strategic insights and practical tips for business success in Asia. read more

Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition. read more

The awards, which will be presented during the upcoming edition of FRUIT ATTRACTION, also include a general category for innovation and agri-food sustainability.

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Fruit Logistica, the leading trade show for the global fresh produce business, continues to be the best place to establish fruitful connections with both existing and new contacts. read more

Fruit Logistica, the world's leading trade fair for fresh produce, once again proves to be the ideal meeting point for establishing fruitful relationships with both new and existing contacts. read more

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The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op. read more

This year as well, Pianeta Rosso was a 360° journey to discover the tomato; a comparison between consumers and experts to understand the main characteristics that berries must have to conquer the supply chain. The immersive experience created by Agroter and MacFrutha involved read more

Professionals in the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. read more

Fruit Attraction offers different options to meet the needs of participants. This includes a professional pass for just one day (daily) or for all three days (permanent). As a novelty,

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New edition of the Innovation Hub Awards at Fruit Attraction, the fruit and vegetable fair organized by Ifema Madrid and Fepex, which will take place for its 16th edition from October 8 to 10. A dedicated space for the three days of the event. read more

This year, Fruit Attraction is also organizing a new edition of the Innovation Hub Awards. read more

As of May 1st, 2024, the estimated French carrot production for the fresh market is 333,600 tons for the 2023-2024 campaign. This represents a 1% increase from 2023, but a 2% decrease from the 2018-2022 average. The 2023-2024 campaign was affected by heavy rainfall last winter. In April 2024, carrot prices were 6%... read more

W wieku 16 lat Jordan Lee zaczął pracować jako kasjer w The Fresh Market w dzielnicy Hilltop w Virginia Beach. Nie miał pojęcia, że kilka lat później doprowadzi to do kwitnącej kariery jako właściciel Wisps of Willow, specjalistycznego sklepu z kwiatami i prezentami zlokalizowanego w dzielnicy kreatywnej ViBe. Szybko po read more

Companies participating in Fruit Attraction 2024 interested in participating can do so until September 4th, provided that they offer products, technological solutions, or services for the horticultural industry.

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Przez kolejny rok Fruit Attraction organizuje nową edycję nagród Innovation Hub Awards. Nagrody te, które doceniają innowację i przedsiębiorczość w branży owocowo-warzywnej, są skierowane do firm wystawiających i współwystawiających, które zgłaszają najlepszy projekt, produkt lub usługę.

For one more year, Fruit Attraction is organizing a new edition of the Innovation Hub Awards. These awards, which recognize innovation and entrepreneurship in the fruit and vegetable industry, are aimed at exhibiting and co-exhibiting companies that submit the best project, product, or service. read more

The national cultivation areas for carrots for the fresh market for the 2023-2024 season are estimated at 9,998 hectares, representing a slight increase (+1%) compared to the previous season. In the southwest of the country, specifically in the Aquitaine region, 43% of French carrots are grown. read more

Organized by Ifema Madrid and Fepex, the 16th edition of Fruit Attraction, which will take place from October 8th to 10th, 2024 in the Spanish capital, will feature specific areas and actions to facilitate sales, promotion, development, and growth of all exhibiting companies. The event will focus on providing opportunities for networking, innovation, and business expansion for participants. read more

Rozpoczęła się właśnie kampania marketingowa dla arbuza Perla Nera, wraz z ogólnokrajową kampanią reklamową. Nowy spot, zaprezentowany na targach Macfrut, również przedstawia Bruno Francescona jako aktora (krojącego arbuz). Zdjęcie grupowe podczas Macfrut. W Italii arbuz Perla Nera jest uprawiany. read more

Asia Fruit Logistica China Business Meet Up, organized by Global Produce Events (GPE), gathered over 1,600 high-level industry professionals in Shanghai on 27-28 May. read more