Specialisation of the supply chain as a differentiating element, capable of giving value to all those involved, from producers to consumers. This is the winning philosophy of La Grande Bellezza Italiana, which will be presented during the Macfrut trade fair, scheduled to take place in Rimini
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On Wednesday 3 May, the Consorzio Tutela della IGP Pomodoro di Pachino will land at Macfrut in Rimini with a large stand, where moments of reflection on tomato-related issues will alternate with moments of entertainment with tomato-themed cooking shows. read more

One is quick to talk about goodness, taste and flavour; everyone has their own opinions and beliefs but, according to insiders, the flavour of the new tomato varieties has certainly improved compared to those of the past, partly because - apart from genetics - techniques have improved
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The global blueberry programme of Driscoll's, an American giant with a century of farming tradition and today a pioneer in innovation, will be presented at Macfrutall's International Blueberry Days (3-5 May 2023 at Rimini Expo Centre). To take part in the Symposium scheduled in the first
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The sweet potato season is going well at Scott Farms International's European sales office. "We had a problem-free harvest in North Carolina. We have enough product from there to cover the whole summer, though the potatoes are a little larger," Pablo Fitskie says. read more

All eyes at Macfrut 2023 will be on International Blueberry Days (3-5 May, Rimini Expo Centre). Taking part in the Symposium, scheduled on the first day of the fair, will be James Olmstead, Director of Blueberry Breeding at Driscoll's, one of the leading players in the global market
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Harmoniz Ltd announces the appointment of Saro Tumino as the new General Manager of Harmoniz's Italian subsidiary and Stephan Vonk in the position of Area Sales Manager of North America (USA and Canada). These appointments follow a few months after its official launch at Fruit Logistica 2023, as
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ASIA FRUIT LOGISTICA returns to Hong Kong this year. From 6 to 8 September 2023, the AsiaWorld expo is expected to attract thousands of high-calibre trade visitors and top buyers from across the fresh fruit supply chain, who will see a wide range of
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The President of the Italian Republic, Sergio Mattarella, will be in attendance to celebrate the 40th anniversary of Macfrut (Rimini, 3-5 May 2023). Preceding the event, on 2 May, the head of state will pay a visit to the city of Cesena. As part of the event, there will also be a round of
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Small orchards are among the most complex crops from an agronomic point of view: atmospheric agents (rain, wind, hail, high insolation, etc.), combined with sudden changes in temperature, can have a decidedly negative effect on the productivity and efficiency of entire
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Sorma Groupwill not miss this year's Macfrut, the international trade fair dedicated to the fruit and vegetable sector, to be held in Rimini, Italy, from 3 to 5 May. Together with the latest innovations in terms of systems for sorting and packaging fruit and vegetables, the Group will
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No good crisis ought to go wasted, believes Justin Mudge, blueberry farmer and chair of the board of BerriesZA for the past four years, during which they’ve had no such shortage. read more

Sorma Group will not miss this year's Macfrut, the international fair dedicated to the fruit and vegetable sector, which will be held in Rimini (Italy) from 3 to 5 May. Along with the latest innovations in systems for sorting and packaging fruit and vegetables, the Sorma Group will also be exhibiting its latest innovations in the fruit and vegetable sector.
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Sorma Group will be exhibiting again this year at Macfrut (stand 147, hall D1), where it will present the new LCP-128A weigher, specially designed for cluster tomatoes and table grapes, as well as the latest innovations for fruit and vegetable sorting and packaging. The companies
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At a difficult time for the national fruit-growing industries, grappling with problems of various kinds (climate change, water shortages, alien pathogens and pests), the need for new genotypes, i.e. new genetic material to equip the
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The extensive restructuring of the Vip Val Venosta team initiated last autumn and presented at Fruit Attraction 2022 is enabling the consortium to cover four continents and more than 50 countries with its apples, guaranteeing continuity and timeliness of supplies and a greater
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There is a single objective - categorical and challenging: bringing the best contacts to the fair to be at the service of companies and the fresh produce sector in its entirety, confirming itself as one of the best fairs of the sector. The 40th edition of the fair, which was born in Italy in the
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How can production be increased by counteracting the negative effects of climate change, water shortages, and increasing pathogens, while drastically decreasing synthetic pesticides and fertilisers, as the Green Deal calls for? Many are calling for the use of the new
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Fruit symbol of the 2023 edition of Macfruts will be the blueberry. The International Blueberry Days will make it the world capital. Opened by a study day at the Università Politecnica della Marche (Ancona), the Forum will host the Symposium (3 May), with leading scholars and
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This year’s Macfrut, which takes place on 3-5 May at the Rimni Expo Centre in Italy, is “set to break records” as it marks its 40th edition. read more