The Apple brand Sambóa has entered into a new strategic partnership with the French company Blue Whale and the New Zealand group Fruitcraft. This partnership aims to expand the production of its three licensed varieties. read more

Polskie borówki mają zamiar wejść na wietnamski rynek po raz pierwszy po uzyskaniu oficjalnego dostępu do owoców przez Ministerstwo Handlu, informuje Wietnamskie Biuro Handlowe (VTO) w Polsce. read more

Enza Zaden presented two of its most innovative brands at last week's Fruit Attraction: Tribelli Seedless, the seedless mini sweet cone peppers; and easyQs, the super crunchy mini cucumber. read more

Although the traditional autumn promotions in the food retail sector have not been seen in their original form for some time, the promotional activities in September and October are still dominated by autumn and storage vegetables. By mid-September, the number of advertisements for autumn and... read more

Freshfel Europe has stated that the publication of the most recent EAT-Lancet report on 'healthy, sustainable, and just food systems' is in line with the association's consistent advocacy for a significant change in policies that impact food systems. read more

A comprehensive review of agricultural, tax, health, environmental, and education policies in the European Union is urgently needed. While fruit and vegetable consumption remains far below recommendations for health and sustainability, efforts to strengthen it are crucial. read more

The harvest quantity in 2025 is 4,450 tons lower than the previous year's value of 14,177 tons. The harvest is largely completed in all regions. The estimated harvest for 2025 was already at 13,698 tons and the existing inventory levels at the end of September indicate that the targeted final inventory level of... read more

The iconic Rocha pear harvest in Portugal remains notably smaller than it could be for the fourth consecutive year, as growers continue to grapple with adverse weather conditions and rising production costs. read more

The crispness of an apple paired with the flavor of a pear - that's just one of the many distinctive qualities that the Belgian pear brand Migo will provide to consumers starting this autumn. The variety owner, EFC, is working to increase awareness of the product across Europe. read more

Tozer Seeds gathered prominent figures from Spain's celery industry at this week's Fruit Attraction to form a specialized working group aimed at increasing consumption in the local market and enhancing the vegetable's visibility. read more

A major new report has concluded that plant-rich diets, consisting of fruits and vegetables, should be at the forefront of a shift in mindset that could prevent approximately 15 million premature deaths annually. read more

The Migo pear brand offers consumers a unique combination of the crunch of an apple and the taste of a pear. This is just one of the many distinctive characteristics that variety owner EFC will be promoting to raise awareness of the product across Europe this autumn and beyond. read more

The multinational fruit supplier Chiquita has agreed to assist in setting up an organic banana production trial in Sicily, which could lead to the sale of Italian bananas as soon as next year. read more

The Italian consortium Vog Home of Apples has reached the final phase of its 80th anniversary celebrations by introducing a new line of Marlene-branded processed products. Additionally, they have reaffirmed their dedication to creating apple varieties and brands that align with current market trends. read more

Belgian organic apple and pear growers are excited about the exceptional quality of the current crop this season, which includes both great taste and appearance. BelOrta producer Bert Toetenel, who specializes in organic top fruit, is growing nearly all varieties in the cooperative's organic range. read more

The organizers of the fresh produce trade fair Fruit Attraction, which took place this week in Madrid, have announced another record participation for the three-day exhibition. read more

The International Blueberry Organization (IBO) recently convened the global blueberry industry for three days of sharing knowledge, networking, and collaboration at the IBO Summit 2025. read more

Tropical fruit grower and importer Tierra Suelta, one of the largest suppliers of red and yellow dragon fruit, is now preparing to ship its first consignment of premium golden dragon fruit from Ecuador. read more

"When it comes to broccoli, one is typically limited to moderate regions with moderate growth conditions and cooler nights," explains Phillip Griffiths, Associate Professor at the School of Integrative Plant Science in the College of Agriculture and Life Sciences (CALS). read more

Semillas Fitó has been awarded the Retina ECO 2025 Award in the Sustainable Ecosystem category for its innovative project that measures the environmental impact of vegetable varieties. The award was presented by Her Majesty Queen Letizia of Spain at a gala held at the Real Teatro de Retiro in Madrid. read more