Today we present the third installment of the in-depth analysis series on the evolution of the national fruit and vegetable procurement manager profile, born from the collaboration between Monitor Ortofrutta by Agrotere Consumer Panel and GfK for Italy. The category under examination is the one. read more

With the drop in temperatures currently occurring throughout the Peninsula, the specter of late frosts is returning for fruit growers. On the other hand, the plants are at a rather advanced phenological stage (thinning for stone fruits and blossom for pome fruits), where it really matters. read more

Valfrutta Protein Smoothie is now also available in bars throughout Italy. This innovative juice combines the quality of fresh fruit with the taste of dried fruit, enhanced by plant-based proteins derived from cereals. After its successful launch in retail stores, this groundbreaking product is now reaching bars across the country. read more

In recent years, the Italian nursery sector has taken on an increasingly strategic role in the development of fruit supply chains. Originally born and grown mostly at the regional level, the national nursery industry has organized itself by aggregating and quickly crossed borders. read more

In week 14, sales of pre-packaged Lcc and fruit and vegetables drop by double digits, but the calendar plays a role due to Easter, which is why trends should be taken with caution. Among channels, all physical ones are losing, including discount stores. read more

The trend to follow for spring/summer 2024? It's the one of "fruit-themed" outfits, like the one Elisabetta Gregoraci is wearing on her social media profiles, as reported by the fanpage.it website. read more

In the small fruits segment, blueberries are currently playing a leading role. For the Apofruit Group and Coop Sole, the surfaces dedicated to blueberries represent 70% of the total. They are expected to continue growing, considering the new investments planned and the excellent results achieved. read more

The Apofruit Group, including Apofruit Italia, Mediterraneo Group, and Canova S.r.l., returns to Macfrut 2024 with a focus on innovation. read more

The President of Fruitimprese, Marco Salvi, opened the 75th Annual Assembly by recalling the key moments in the organization's history and emphasized that: "Today we are a true supply chain association: on the production side, some important companies are part of us". read more

Levantia Seed continues to develop its dedicated proposal for leafy vegetables for the Fresh-cut Produce sector. This is an important market segment that demands answers to face multiple challenges in the seed industry, ranging from climatic conditions to pathogens, ensuring constant volumes and characteristics. read more

We are now in the midst of the melon season; the weather has been on the sector's side, but it is the research that is making giant strides to offer excellent products to the supply chain right from the beginning of the campaign. read more

Yesterday we went to the Car market in Rome to investigate the trends of seasonal fruit and we can say that we observed a dynamic market with sustained prices. read more

New Zealand kiwifruit growers will arrive in Europe well ahead of schedule this year. This was confirmed by Zespri itself through its director for Europe and North America, Steven Martina. read more

Qualitative excellence features and a complete range for different growing cycles: these are the characteristics that Blumen Vegetable Seeds, the seed house, focused on for its hybrid fennel varieties Amadeus, Mozart, and Diamante. These were detailed by the responsible person. read more

I take this opportunity in this magazine to highlight the opportunities that are opening up for the fruit and vegetable sector after the signing of the new EU Regulation on Geographical Indications, a measure that will come into effect in just under a month. read more

The banana industry is facing enormous challenges. Global issues such as climate change, inflation, and market control by a few big players are posing significant difficulties for farmers and workers worldwide. In order to address these issues... read more

Del Monte® is a global leader in the production, sale, and distribution of fresh fruits and vegetables as well as ready-to-eat products. It is also one of the main producers and distributors of packaged food products in Europe, Africa, and the Middle East. Fresh Del Monte markets its products. read more

Vibrant request for the prince of vegetables, a recognized excellence throughout Europe. Emilia Romagna produces 7% of the 8,100 hectares cultivated with asparagus in Italy and is the European reference point for the Green Asparagus of Altedo PGI. The prized spear is grown in a read more

Among European consumers, there is a significant decrease in the intake of fresh fruits and vegetables, well below the recommended minimum per capita dose of 400 grams. This was revealed by the European Monitor of Freshfel Europe, recently published. In particular, the study specifies how the consumption... read more

Croptimum by CHV is an innovative activator based on purified plant molecules, which is attracting a lot of interest from producers and beyond. Its uniqueness lies in the active ingredient: a molecule extracted from onion (QQ2) that reacts with Glutathione, one of the most prominent. read more