Macfrut unveils the first novelties of the 2026 edition, scheduled at the Rimini Expo Centre from Tuesday 21 to Thursday 23 April. The first concerns the flagship products of the 43rd edition: Avocado and Mango. Two crops in dizzying ascent in production and consumption on an international scale. read more

At a time when agricultural productivity is under pressure due to climate change, emerging pests, and plant diseases, a silent but increasingly common problem threatens to seriously compromise the yield of vegetable crops: soil exhaustion. read more

Summer is the season of dreams and departures. But even when the journey remains for now in the drawer - or between the pages of a guidebook - there are flavors capable of evoking distant atmospheres and allowing us to savor a bit of that tropical world that inspires us so much. read more

Just one look at Stefano Grandi, a cherry farmer from Vignola and owner of the company "Ripa di Sotto," is enough to understand that this will be a season to remember. His smile, among the rows laden with ripe fruits, tells better than any data about the positive progress of the campaign. read more

Temperature rise and low supply are fueling the summer fruit market, with prices remaining at medium-high levels, especially for higher quality products with limited availability such as cherries. This is what emerges from the Parma Agri-Food Center. read more

Research and producer organizations are tackling the challenge of selecting new high-quality local varieties and offering them to consumers. A concrete example of this is the Mas.Pes project, carried out in collaboration between Agribologna, RI.NOVA, University of Bologna, and University of Milan. read more

Today there is a change underway that concerns the purchasing habits of Italian consumers, and not only, focused on health and well-being: 68% declare to take a proactive approach to maintaining their health condition (+4 pp compared to the European average) and, in read more

In May 2025, the fruit and vegetable department of the large-scale retail distribution (Gdo) recorded an increase in sales and a slight growth in the average mix price compared to the same month in 2024. However, the positive trends are not consistent across different macrocategories. The analysis from the Fruit and Vegetable Monitor shows this discrepancy. read more

David Murdock, former owner, chairman, and CEO of Dole Food Company and a true visionary to many, passed away on June 9 at the age of 102. The news was announced last Wednesday by the company, as reported by freshfruitportal.com. read more

For lovers of taste and the discovery of flavors from our lands, the National Pepper Fair of Carmagnola is coming, about to open its doors for its 76th edition. From August 29th to September 7th, the Piedmontese municipality will be transformed for 10 days into a true paradise. read more

The 2025 season opens in great style for strawberries grown between Val Venosta and Val Martello, in the heart of the Stelvio National Park. With a growing production, 900,000 new plants ready to bear the first fruits, and an early harvest, it marks the beginning of a read more

In Sicily, the campaign for yellow melons has started a few weeks ago, with the La Normanna cooperative from Paternò (Catania) opening the season with the first harvests in protected cultivation. It has been a positive start, both in terms of quality and demand, the latter being driven also read more

This summer, the goodness of Giga® apples meets the heroic strength of Superman thanks to a new partnership between VOG and Warner Bros. Discovery Global Consumer Products (WBDGCP), coinciding with the launch of the highly anticipated DC Studios' Superman movie - in theaters and IMAX® cinemas. read more

In the heart of Romagna, between the provinces of Ravenna and Bologna, the Minguzzi Group manages around 500 hectares of highly specialized orchards. Here, club varieties such as Pink Lady and Metis are the result of years of investment in research, quality, and experimentation. But today, there is concern. read more

Italia Ortofrutta looks to the future with the awareness that the future of the fruit and vegetable sector lies in knowledge, or rather in the expertise that allows us to tackle issues and consolidate innovation. This is done without ever losing sight of the main goal, which is the group's leadership. read more

Officially launched yesterday, the 2025 campaign of the Pesca e Nettarina di Romagna IGP, a symbol of quality, tradition, and connection to the territory. The new season starts auspiciously, with fruits that fully meet the production specifications, a guarantee of read more

Melinda Lab is accelerating innovation and looking towards international markets, as emerges from ... The Melinda Consortium division specialized in the transformation of apples into value-added products aims to close 2025 with a turnover of 28 million euros. Established in 2022. read more

The first quarter of 2025 is showing encouraging signs for the foreign trade of Italian fruits and vegetables. In fact, according to the latest analysis from Agroter's Monitor Ortofrutta, all the main indicators updated until the month of March are showing positive trends, outlining... read more

In the last ten years, in Spain, the consumption of fresh fruit has experienced a significant decline: it has decreased from 90.2 kilograms per capita in 2016 to an estimated 64.4 kilograms per capita for 2025. This represents a -30% change, indicating a noticeable shift in the dietary habits of families. read more

The apricot campaign for Op Agricor - Gallo, an important agricultural company based in Corigliano Rossano (Cosenza), is in full swing. The company cultivates around 300 hectares of apricots. The first weeks of the 2025 season are showing good commercial dynamics, especially. read more