On Friday, November 28th, the General Assembly of Members was held at the Milan headquarters of the Kiwi Passion Consortium, with participants also joining via video conference. The meeting had an extraordinary turnout, with 109 out of 142 members present (76% of the total). Such a significant presence confirms the high read more

The story continues in the universe of pleasure signed Cosmic Crisp®. The game changer in the apple category continues to strengthen its positioning as a lifestyle product through targeted and disruptive communication, as well as many initiatives designed to create authentic and direct contact. read more

Giovane, although already well-established, OP Melodia continues to strengthen its position in the Italian and European fruit and vegetable sector. A reality that is now shaping a clearer identity, focused on quality, varietal innovation, and with Harmony as a cornerstone. read more

Clementines and tangerines, undisputed protagonists of the fruit and vegetable department in December, confirm themselves as a category in full swing on all fronts. On the production side, the national sector shows solidity and sees Calabria in a dominant position, with over 60% of the surface area. read more

Conad (Consorzio Nazionale Dettaglianti) and Coop Italia will be present at the next edition of the international fruit and vegetable supply chain fair, scheduled to take place at the Rimini Expo Centre (21-23 April 2026), with their own exhibition area to meet with operators and professionals in the industry. read more

On Wednesday evening, in the setting of Tenuta Chiaramonte in Ragusa, Valfrutta Fresco – the "innovation laboratory" of the Alegra Group specialized in premium references – brought together producers and partners for Cornelio Day, the annual event dedicated to Italian sweet peppers. read more

The damages caused by the bad weather to agricultural productions in Basilicata are very serious, starting from the strawberries with submerged crops and destroyed greenhouses. read more

The 2024 Sustainability Report of the Agribologna Group, a leader in the production and distribution of fresh fruits and vegetables in Italy, has been published. Click here for more details. read more

Arriving in Italy in 2012, the brown marmorated stink bug (Halyomorpha halys) is now one of the main threats to fruit farming in Northern Italy. With damages that in some crops can exceed 50% of production, the management of this invasive insect requires innovative solutions capable of read more

On Friday, December 12, 2025, starting at 3:30 PM, in the Aula Magna of the former Faculty of Agriculture of the University of Bari Aldo Moro, the Horticulture group of the Department of Soil Science, Plant, and Food (Di.S.S.P.A.) will present the book "Vegetables of... read more

In recent years, the narrative of food has changed channels: from the supermarket shelves to the screens of smartphones, where fruits and vegetables become protagonists of viral trends. Today, social media platforms have a decisive influence on the tastes and purchasing choices of consumers. read more

The Thrips parvispinus emergency continues to leave its mark on Californian pepper crops in Almería. For weeks, the parasite has been compromising the yield and quality of the product, resulting in a significant reduction in supply and a consequent escalation of prices. read more

The melon market experienced a tumultuous 2025, with strong fluctuations throughout the season in both volume and value. As highlighted by the analyses of the Agroter's Fruit and Vegetable Monitor, the monthly trends recorded by Hypermarkets and Supermarkets tell the story. read more

After the preview of the new catalog "Nutrition and Plant Stimulation", Fomet delves into solutions for foliar and root application, focusing on the effectiveness of raw materials and the tangible benefits for horticultural crops. read more

The National Fourth Range Union was established yesterday, Tuesday, December 2nd, the Association of Producer Organizations (AOP) that brings together the main players in the bagged salad supply chain, with the aim of revitalizing a sector facing difficulties. read more

Yesterday, in the heart of Milan just a few steps from the Duomo, Pink Lady® presented to the press the new media campaign (to discover the details click here), a sparkling and impactful launch revolving around the slogan "so crunchy, so juicy, and so cool". A statement of intent. read more

The launch of the limited edition Tropical Christmas Mixin marks a new step in Fresco Senso's innovative journey, bringing to the shelves of retailers a product designed to enhance the holidays with a fresh, colorful, and flavorful offering. The two variants capture meticulous attention to detail. read more

Yesterday morning (Tuesday, 2nd December), the Technical Scientific Committee of Macfrut took office at Cesena Fiera, serving as the "voice" of innovation and knowledge in the fruit and vegetable sector, providing authoritative support to the trade show. Comprised of prominent figures from the academic landscape, read more

LaColdiretti Reggio Calabria has formally requested the President of the Chamber of Commerce of Reggio to convene a meeting with the operators of the citrus fruit sector, in light of the difficulties recorded in the current campaign of oranges destined for juicing. read more

The ironic title not only aims to highlight how the eleventh month of the year is among the least brilliant for the consumption of fruit and vegetable products... but also wants to emphasize the attention that large-scale retail distribution reserves for this category in autumn. read more