March has always been the month of strawberries. In the imagination of Italian consumers, the beginning of spring coincides with the arrival of this fruit, which in the fruit and vegetable department represents the first real impulse purchase of the year. However, 2026 started off uphill: read more

Wellness today is not just a trend, but a daily choice that involves nutrition, exercise, and awareness. In this scenario, Jingold, an Italian company specializing in kiwi fruit, strengthens its commitment to promoting a healthy lifestyle through sports initiatives. read more

The cost escalation triggered by the crisis related to the war in Iran is putting increasing pressure on the fruit and vegetable system every day. Among the sectors that are at risk of paying the highest price is the fourth range, already dealing with known structural vulnerabilities and now under immense pressure. read more

Forget the simple image of a summer snack: cherries are vying to become a pillar of excellence in nutraceuticals. read more

AgroFresh, a global leader in post-harvest solutions, successfully participated as a Platinum Sponsor, exhibitor, and speaker at the Fruitnet Berry Congress 2026, held on March 19th and 20th in London. Bringing together retailers, growers, and packers/exporters from around the world. read more

In a crowded and competitive sector like apples, the growth of Pink Lady® in Italy is not going unnoticed. The numbers confirm it. According to the Agroter's Monitor Ortofrutta surveys, in the hypermarkets and supermarkets channel, the packaged Pink Lady product has recorded read more

Late frosts continue to be one of the most insidious threats to many crops, especially when the plant enters its most delicate phenological stages, from bud break, to flowering, and through to fruit set. In an increasingly unstable climate scenario, defense strategies are crucial. read more

Rising prices, overall stable consumption, still dominant imports, and a demand that continues to focus mainly in the peak of spring, outline the profile of a category, that of strawberries, which remains very solid. This paints the image of a product that is still robust. read more

Forget the idea of tomatoes as a simple side dish: research is completely transforming it. As reported by FreshFruitPortal, the University of Florida has developed a variety of tomato capable of meeting the daily vitamin A requirement with just one serving. read more

From unstable weather conditions to rapidly evolving markets, the global spinach supply chain is facing unprecedented pressures. That is why on March 18th, Rijk Zwaan organized the Italian Spinach Summit in Naples - "Future-proof Spinach", a business event that. read more

With only a few weeks separating us from Easter, the fruit and vegetable market enters a delicate transition phase. The closure of winter campaigns and the arrival of the first summer produce require the supply chain to pay constant attention to demand, quality, and availability. read more

The fresh fruit and vegetable importers of Fruitimporters are drawing the attention of industry operators to the significant challenges emerging in logistics and economics, following the recent escalation of the geopolitical situation in the Middle East. read more

Areté highlights how the global peanut market is currently experiencing a surplus phase, mainly driven by the United States. According to the latest USDA update, the usage for the 2025/26 season has been further revised downwards, reflecting domestic demand. read more

Throughout the 2026 season, Tango Fruit strengthened its presence in the Large-Scale Retail with the project of new promotional islands, an in-store promotion format designed to give maximum visibility to the seedless premium mandarin and make the brand even more distinctive. read more

There are combinations that one would never think to try, yet the pairing of mushrooms and coffee is breaking down all prejudices. What started as a niche curiosity has now firmly entered the global wellness lexicon: mushroom coffee is no longer just a. read more

On the 20th and 21st of March, the city of Città della Pieve (Pg) will host the first edition of the Red Orange of Sicily IGP Award - Città della Pieve, an initiative aimed at promoting the excellence of the Sicilian citrus industry and the connection between tradition, art, and gastronomic culture. read more

The pilot project dedicated to the traceability of REDEA crates supply chain was presented at the CPR System headquarters in Gallo. This innovative initiative involves all stakeholders in the fruit and vegetable supply chain, from production to retail. read more

The Donnalia Company of the Di Pasquale family, a well-established reality in the Sicilian fruit and vegetable sector, has made it onto the list of "Southern Stars 2026" compiled by Il Sole 24 Ore in collaboration with Statista. The company has been recognized among the 200 businesses in the South of Italy with the read more

Artificial intelligence in the field, next-generation agricultural machinery, technological solutions for sustainable agriculture with reduced labor requirements: these are some of the innovations at the center of the two dynamic areas of Macfrut, the international supply chain fair. read more

In week 10, the fruit and vegetable sector Lcc returns to growth in volume, while the value maintains a positive trend, supported by the increase in the average mix price. On the channel front, only discount and online channels show a decline. The focus of the week is on tomatoes, the protagonists of the department. read more