While the large-flowered phalaenopsis has long dominated the retail shelf, Dutch grower Pannekoek Orchideeën has chosen a different direction. The Netherlands-based company focuses exclusively on the small-flowered multiflora phalaenopsis and sees strong commercial potential in this segment. read more

Vitroflora announces that Joost van Santen will join the company as Account Manager starting from August 1st. In his new position, Joost will be responsible for the visual market, with a primary focus on serving customers in the Netherlands and Belgium. Joost, who is 33 years old, is married, a father of two sons, and resides in De. read more

Białoruś planuje dostarczyć na krajowy rynek lokalnie uprawiane pomidory podczas okresu pozasezonowego 2027-2028, jak powiedział pierwszy wiceminister rolnictwa i żywności Vitaly Kulak. "Okres pozasezonowy właśnie się zakończył. Możemy zobaczyć, jak sytuacja rozwija się na rynku konsumenckim. read more

PerfoTec and Green Factory have signed a partnership agreement where Green Factory will be the only partner for PerfoTec's online laser perforation technology in 14 Central and Eastern European markets. The agreement includes Poland, the Czech Republic, Slovakia, Ukraine, read more

GardenFruit was founded in Brazil in 2019. "We wanted to solve the problems Brazilian supermarkets faced," begins Gustavo Steck, who is based in Nijmegen, the Netherlands. He is responsible for sourcing in the Northern Hemisphere. "That's why we organize the entire supply chain, from purchasing and production to distribution. read more

"The Italian blueberry market has been performing quite well in the first months of 2026," reports the Sant'Orsola cooperative, one of the largest small fruit producers in Italy and Europe. The quality is higher compared to the same period last year, mainly due to the yields generated by a good." read more

The upward price trend for last year's carrots continues in Ukraine, according to analysts from the EastFruit project. Experts attribute the positive price dynamics to the seasonal depletion of high-quality stocks on farms. Market participants report that wholesale companies are increasingly... read more

Morocco's cucumber exports to Germany are breaking records, with the 2025/26 season exceeding last year's peak. According to EastFruit, Germany imported 3,900 tons of Moroccan cucumbers between July 2025 and March 2026, worth over EUR 8 million. This marks a 10% increase compared to the previous year. read more

The transition from early cherry varieties to mid-early varieties has now occurred in the early cultivation zone of the Giannitsa basin in Greece. According to Mr. Savvas Pantzartzis, a member of the Agricultural Cooperative Havetsis, this change has set off a series of events. read more

With dedicated connections from Durban and Port Elizabeth, Citrus Connect is enhancing transportation options for temperature-sensitive citrus cargo to North Europe, South Europe, Portugal, Canada, and the U.S. Transit times to Portugal have also been improved for the current season. read more

Op Agricor in Calabria has limited availability for their 2026 apricot campaign. The harvest has started these days with the earliest varieties, in a scenario reflecting the expected decrease in production in Southern Italy. However, the Calabrian organization mainly focuses on. read more

Piet Vijverberg, a family-run nursery located in Monster, in the Westland region of the Netherlands, is celebrating its 80th anniversary. The company was established in 1946 by Cornelis Vijverberg as an independent grower in Naaldwijk, and has evolved into a specialized operation focused on read more

In 2025, the Netherlands exported ornamental horticulture products, such as cut flowers, pot plants, trees, and bulbs, with a total value of approximately €12.3 billion. This marked a 4.2% increase compared to the previous year. These statistics were reported in a joint study by Statistics Netherlands (CBS) and... read more

Producers of Picota cherries in Spain are anticipating a great season with a significant increase in volumes and excellent quality. read more

Producers of Picota cherries in Spain are predicting their best season in years thanks to optimal weather conditions leading to an exceptional crop. read more

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On May 26, Poland celebrated Mother's Day, and despite the season moving towards the end of May, the flower market remained surprisingly strong, according to Bohdan Tustanivskyi from Profiflora. With both Poland and France celebrating Mother's Day at the same time, the demand continued to support. read more

The Ministry of Rural Development in Spain is organizing the second Technical Conference on Avocado Cultivation in Cantabria at the Center for Agrarian Research and Training (CIFA). The event, coordinated by the Horticulture Area, will focus on avocado cultivation in northern Spain and aims to. read more

During a presentation at the World Horti Center in the Netherlands, Nouschka van der Burg from LG Flowers provided horticultural professionals with insights into how trend-watching is being utilized to introduce innovative and relevant concepts for marketing gerberas. Van der Burg, who received training at the read more

In order to dalszych wzrostów w Europie, Danziger strengthens its local sales presence by appointing Lars Winters as Sales Manager for the Netherlands & Scandinavia. Lars, based in the Netherlands, will support growers, customers, and strategic partners in the region. read more