The total area under strawberry cultivation in Switzerland in 2025 is 469.2 hectares, which is approximately 20 hectares less than the previous year. The area dedicated to organic strawberry cultivation has decreased by 14% to 37 hectares. During the main harvest season from mid-May to mid-June, Swiss... read more

The spring of 2025 brought many concerns to wine producers due to a wave of frost that hit Poland during a crucial phase of grapevine development. In the vineyards of the Sandomierz Land, despite the challenging weather conditions, no major damage was reported - although the diversity was. read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more

Mother's Day has already passed in the Netherlands, but auctioneer Erik Boland says that the activity hasn't slowed down. He explains that in some countries, Mother's Day is celebrated at different times. He also shares his thoughts on the upcoming summer season and discusses the company. read more

Fresh Del Monte, already a protagonist at Milan Design Week, participated in Tuttofood 2025 bringing its usual "burst of innovation" to the world of fruits and vegetables. read more

As of May 1st, 2025, French cherry production for the 2025 season is expected to increase by 6% compared to 2024 (and by 15% compared to the 2020-2024 average), according to the Agreste economic outlook published last week. The production forecast is subject to change as a result of possible fluctuations. read more

The weather conditions from weeks 9 to 12 have resulted in a delayed start to the melon and watermelon season in Spain and a reduced supply in the first two months of the season. "Persistent rains across Spain have disrupted the planting schedule in March and caused delays in the harvest," says Ángel. read more

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On May 14, members of the Moldova Fruct Association held a series of meetings in Romania with representatives from the Regional Center for Agricultural Investment Financing in Iași, the Agency for Payments and Intervention in Agriculture (APIA), and local fruit producers. The visit aimed to read more

Variety Innovation B.V. has announced a significant new partnership with Vivai Milone nurseries in Italy. The announcement was made on Wednesday, May 7, 2025, at Macfrut during the citrus session of the international symposium, "V.I.P. - Varieties International Project". Peter Turner (Director) read more

The numbers are clear: German households have a strong affinity for vegetables. In 2024, tomatoes led the way with 13.6 kg per household, followed by cucumbers (11.6 kg), carrots (9.8 kg), onions (8.4 kg), and peppers (7.7 kg). Three of these top crops are cultivated in greenhouses. With Germany's weather... read more

The agriculture sector in Hungary is currently dealing with various challenges such as unprecedented frost damage and changing market dynamics. Recent frosts have significantly affected fruit crops, particularly apricots, with potential historic lows in harvests. The projected yield is estimated to be between 2,000 and 4,000 tons, highlighting the severity of the situation. read more

"Great news: the first container of Kenyan roses that travelled by rail and around the Cape has arrived in the Netherlands!" Dutch Flower Group shared on LinkedIn. "This container was symbolically sent off during the State Visit of Their Majesties King Willem-Alexander and Queen Máxima to." read more

Summer fruits and vegetables are beginning to make their way into wholesale markets, and at the Agroalimentare Center in Treviso, the season is opening with some encouraging signs despite some slowdowns due to unstable weather. The president of the market, Engineer Francesco, is preparing to provide an initial assessment. read more

The Terra di Romagna artichoke campaign is now in full swing. There are currently over 20,000 artichoke plants in production at Società Agricola Guidi in Roncofreddo, a town in the province of Forlì-Cesena in northern Italy. Umberto Benvenuti, manager of the Albisole plant, takes stock of the situation. read more

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Keukenhof 2024 is a wrap. This year, 1.4 million visitors from over 100 countries enjoyed spring at Keukenhof in recent weeks. Most visitors came from the Netherlands (20%), but German, American, French, and British flower lovers also traveled to Lisse. "We are proud of being able to share this." read more

Exploring sustainability, technological, and AI developments in horticulture is the main focus of the 77th AIPH Annual Congress, scheduled to take place from September 14th-18th, 2025 in Ghent, Belgium. The Congress is open to all, and participants will have the opportunity to learn from experts in the horticultural industry. read more

The International Nut and Dried Fruit Council (INC) held its annual congress from May 8–10, 2025, in Mallorca, Spain, bringing together over 1,520 professionals from 73 countries. The event served as a platform for industry representatives to discuss market trends, production forecasts, and other relevant topics. read more

On Saturday, May 3rd, Rachel Martha Kyll passed away at the age of 72 in Trier, Germany. For decades, Martha was an inexhaustible source of knowledge regarding flowers and plants for the German, Austrian, and Swiss retail sector. As the daughter of a supermarket family, she advised growers, read more