The Belgian fresh produce specialist Coccinelle is expanding its focus across the border, especially towards the Netherlands. The company, based in Sint-Katelijne-Waver, has established a solid reputation as a comprehensive partner for retailers and distributors in recent years. read more

The World Avocado Organisation (WAO) is employing focused social media tactics throughout Europe to promote avocado consumption and boost market demand. The organization runs specialized social media channels in Spain, France, Germany, the United Kingdom, and Italy. read more

Pink Lady® is growing not only in volume (+5%), but in all key indicators according to the Brand Barometer Italy (December 2025 vs February/March 2024): from awareness (67%, +8 points in less than 2 years), to reputation (8.0/10 improving), to value for money (7.6/10 growing). read more

The 2025/2026 brassica export season in Spain is currently underway, with lower production and shortages expected in the coming weeks due to constant rains during much of the winter. On a commercial level, Spanish exporters have faced higher costs and unusually low market conditions so far. read more

A delegation from the Port of Itajaí in Brazil held a meeting on Tuesday (10) at the Port of Gioia Tauro in Calabria, Italy, to discuss export opportunities for bananas produced in the Brazilian state of Santa Catarina in the European market. Brazilian and Italian authorities, as well as representatives from both ports, were present. read more

Prices are generally rising for fruits and vegetables. There are high volumes of strawberries, especially Lucanian varieties like Sabrosa and Inspire; Campania production is also increasing. There is also high availability of fava beans, as their commercialization has started. The strong demand for apples is driving prices up. read more

Ukraine has significant potential to expand processing not only in grains, oilseeds, and industrial crops but also in the fruit, berry, and vegetable sector. This segment could provide the country with additional competitive advantages and create higher added value, as reported by EastFruit, citing SEEDS. read more

Aphids out of control and few tools to stop them. In Spain, as reported by ValenciaFruits, there is growing concern over the infestation affecting Andalusia, Valencian Community, and the Region of Murcia, where an estimated 6,100 hectares of crops are affected. read more

Eurosemillas announces that it has reached the authorized area in Italy for the cultivation of the late mandarin Tang Gold, a protected variety for which the company holds the rights and is exclusively distributed in our country by Spreafico. This milestone marks a new phase. read more

Farmers in Ukraine's Kherson region are increasingly turning to drought-tolerant and non-traditional crops as climate change, water shortages, and the impact of war reshape local agriculture. According to Ivan Morynskyi, dean of the Kherson State Agrarian and Economic University, growers are read more

The prices of fresh food in the United Kingdom may increase due to the ongoing conflict in the Middle East impacting energy markets, freight routes, and input costs throughout the food supply chain. Imported fruits and vegetables such as grapes, tomatoes, cucumbers, and peppers may be particularly affected. read more

Jammu and Kashmir Chief Minister Omar Abdullah on Monday called for making the Union Territory self-reliant in tulip bulb production, emphasizing the need to reduce the recurring expenditure on imports from the Netherlands to save foreign exchange. The Chief Minister instructed the Floriculture Department... read more

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Analysts from the EastFruit project report that in Ukraine, there is an extremely low demand for potatoes, leading producers to lower wholesale prices. The main reason for the decrease in potato prices is attributed to the significant rise in low-quality products available on the market, according to experts. read more

For the second week in a row, Ukraine has been experiencing a decline in wholesale carrot prices, as reported by analysts from the EastFruit project. Experts attribute this phenomenon primarily to the relatively warm weather, which is causing a deterioration in the quality of stored carrots. read more

"Our company team will be in Tokyo until 13 March 2026, participating in Foodex Japan, the largest international food and beverage fair in Asia," says Salvatore Imbesi, the manager of the Agrumi-Gel brand from Sicily, which specializes in processing citrus fruits, pomegranates, and prickly pears. read more

During this period, as soon as the arable lands become workable - since the abundant precipitation has made the soils heavy - in the regions of Northern Italy, bottom fertilizations for corn, soybeans, and sorghum crops will begin. Operations that, at the moment, both for read more

The berry breeding programs of Fall Creek and Planasa were highlighted this year during a collaborative industry event on March 10, held between Seville and Huelva. The day kicked off in the morning at Fall Creek's facilities in Aznalcázar with the Field + Forum, featuring the Fall Creek Collection and Sekoya. read more

Poland: Carrefour launches multi-sensory advertising campaign
Carrefour Poland has introduced a new advertising campaign that combines visual storytelling with sound to emphasize the freshness of its food products. The campaign also showcases products from five main segments, including... read more

"It was strange. We have experienced three rainy days with temperatures around 8 degrees in a short period, something I had only encountered for two days in the 18 years I've been in Portugal," recalls Wim de Weert. The Dutch grower produces strawberries 10 kilometers north of Faro on more than 2 acres. read more