Dole's communication and marketing activities focus on sport across the board
From the new communication campaign, still focused on the claim 'The sun even when it's not there' with the new brand ambassadors, Bianca Seregni, bronze medallist at the World Under-23 Triathlon

Fruit Shows arrive in 8 supermarket chains from June
From June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop in the points of sale of 8 distribution brands. The announcement

"Good asparagus prices for the time of year"
"Asparagus sales are going particularly well this season," says grower Franc Goertz of Goertz Asperges, which has been growing asparagus on the sandy soils of Limburg since 1987. "There is quite a

W poszukiwaniu fleksitarian. Gdzie szukać kluczowych odbiorców produktów roślinnych?
To oficjalne: fleksitarianizm wszedł do mainstreamu. Z uwagi na fakt, że ten styl żywienia jest mniej restrykcyjny niż weganizm i wegetarianizm, bariera wejścia jest znacznie niższa. To

Asparagus prices in wholesale markets head down [04.05.2023].
Production costs and workers' wages have risen, and the weather is constantly giving us all kinds of "surprises"... Meanwhile, the price of asparagus on wholesale markets is falling at a dizzying

Spain and Portugal team up for new European almond campaign
Spain and Portugal have joined forces to launch the first-ever joint almond marketing campaign. The three-year campaign, co-financed by the European Union and the industry associations in both

Switzerland: Asparagus season 2023 has started significantly late
The anticipation of Swiss asparagus has come to an end, because they are now available. With a delay of almost two weeks compared to other years, the harvest is now in full swing at many

Photo Report: Toronto, Canada fresh produce retail visit
Vibrant displays of the freshest fruit and vegetables, sourced from around the world, were seen on the shelves of different retailers in Toronto, Canada last week (25-27 April 2023). During last

Crater F1 spinach proves ideal for Fucino
The marketing of Crater F1, the Nunhems-branded spring/summer spinach variety from BASF Vegetable Seeds, continues successfully for the third consecutive year. It continues to perform at a high

CPMA 2023 convention and trade show by the numbers
The 2023 Canadian Produce Marketing Association Convention and Trade Show (CPMA 2023) held last week in Toronto is CPMA’s biggest show in its history with more than 4,200 people attending the

Hort Connections bigger and better in 2023
Hort Connections, Australasia’s premiere horticulture conference and trade show, returns to South Australia in 2023. The Adelaide Convention Centre will host this year’s event, running from

Il networking protagonista a Think Fresh
The supply chain came together again yesterday in Rimini for Think Fresh - Operation Re-Marketing. At the Grand Hotel, where the event is traditionally organised, the day opened with a welcome

Dolcevita, the right move to orientate the consumer
If there is one word that best suits apples these days, it is innovation. We are not only referring to new varieties brought onto the market, but also to marketing strategies. Among Melinda's