Resilient in the fields (even though difficulties are constantly increasing), strong in international markets, transforming on the shelves: the Italian apple confirms itself as a key category in the fruit and vegetable sector, capable of navigating a complex context without losing economic centrality. read more

The Orchard Business Analysis 2024 Actual and 2025 Forecast report indicates that the model orchard is expected to return to a small net trading profit in 2025, marking the first positive result since 2020. The forecast improvement is linked to a modest lift in yields and packout, although. read more

Iran's limited connectivity is causing complications for apple imports into India, leading importers to scale back their purchases in panic, ultimately affecting supply in February, according to Aliyar Sehal from fresh produce importer Fruco EXIM. Sehal noted that last week, the price of Iranian apples in Mumbai reached USD 15.30-15.80 per 10 kg due to slow demand. read more

The shelf of apples confirms one of the most interesting terrains on which to read the strategies of modern distribution. Behind the apparent stability of a "classic" category, very different choices are made in terms of assortment breadth, dedicated space, and importance. read more

The beginning of the Dutch top fruit season was challenging this year. "Volumes, especially of apples, were higher than anticipated overall. Additionally, many pears were harvested late, necessitating earlier clearance. This led to market pressure, particularly in the... read more

Produkcja jabłek w Chile pozostała stabilna w ostatnich latach, po długim okresie niskich cen, które zniechęcały do nowych sadzeń i zmian odmian. Jednak sytuacja się zmieniła. Międzynarodowe zapotrzebowanie wzrosło, a rynek wykazuje silniejsze oznaki aktywności. read more

It was the fourth edition for Vip, who participated in Marca 2026 introducing two novelties. "We are not talking about two new varieties, but about two new approaches," says Benjamin Laimer, Vip's marketing manager. "On one hand, we have Applepairing, which now concludes with the final stage,." read more

Exports of grapes, apples, plums, and cherries from the Republic of Moldova to the European Union can continue under the existing preferential quotas, as these have not been exhausted. This was confirmed by the Ministry of Economic Development and Digitalization (MDED) after a technical issue occurred. read more

In March 2026, Vogha presented its wide range of segmented grape varieties, where the added value is also the continuous offer for 12 months a year to meet the demand of every consumer. "Apple consumption is doing well and we are growing in both volume and value," says Hannes. read more

UK wholesale fruit prices this week showed mixed movements, with apples and pears displaying different trends across varieties, as reported by the latest DEFRA market data. Bramley's Seedling apples averaged £1.18 per kg, a decrease from £1.26 the previous week by £0.08. read more

In a world where other fruits like avocados and mangoes, as well as more heavily marketed snack foods, seem to capture more consumer attention, simply placing apples and pears on the shelf and expecting them to sell is no longer sufficient. read more

In a world where other fruits such as avocados and mangoes, as well as more heavily marketed snack foods, appear to attract more consumer attention, just putting apples and pears on the shelf and expecting them to sell is no longer sufficient. read more

Philippe Binard of the World Apple & Pear Association has remarked on the significant challenge faced by fresh apple and pear suppliers. They must navigate tight profit margins, rising costs, and consumer apathy in the face of relentless advertising promoting less healthy alternatives. read more

Philippe Binard from the World Apple & Pear Association has commented on the significant challenges faced by fresh apple and pear suppliers. They have to navigate tight profit margins, rising costs, and consumer apathy towards their products, as consumers are often exposed to aggressive advertising for less healthy alternatives. read more

The 2025/26 season is presenting a new set of challenges for one of Poland's top apple suppliers, but the overall sentiment is positive as they head into the second half of the season. read more

Tree fruit growers in Washington state are leaving production due to labor availability and rising costs, which are putting pressure on farm viability. This information is based on data from the United States Department of Agriculture Census of Agriculture. Between 2017 and 2022, Washington saw a loss of 3,700 farms, while the number of growers decreased. read more

The industry body British Apples & Pears (BAPL) has secured £200,000 in funding for two new applied research projects through the ADOPT programme. read more