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As of April 2026, the Mediterranean agricultural basin is operating under a regime of high-cost volatility and aggressive state intervention. The region remains the linchpin of the European fresh produce supply chain, yet the strategic landscape is defined by a widening chasm between domestic price stabilization and export-driven growth. read more

The day before yesterday, the Marketing Committee of Assomela met, during which the member producers analyzed the performance of the national apple sector in the last month. read more

New Zealand apple exporter Snazzy Fruit Company is focusing its season on differentiation, with its Fizz™ apples being incorporated into its export-oriented strategy as the newest addition to its expanding variety lineup. Josh Parlane stated that the season has started off strong. read more

The collaboration between Gallo Rosso, the brand that is committed to promoting and supporting the activities of over 1600 farms in South Tyrol, and Marlene®, a brand of the VOG Consortium, is designed as a strategic project aimed at enhancing in an integrated way the agricultural, cultural, and heritage assets. read more

The date of Fresh Market 2026 has been officially confirmed. read more

Argentine apple exports amounted to 12,900 tonnes in the first quarter of 2026, marking a 30 percent decrease compared to the previous year and an 18 percent drop from the five-year average. The figures, released by the plant health authority Senasa, indicate the lowest export levels in the past decade, almost halved compared to the previous year. read more

"Rosnące ceny dominują rozmowy w obecnym krajobrazie eksportu, nie tylko jeśli chodzi o jabłka, czy nawet tylko o świeże produkty" - mówi Mohamed Marawan, dyrektor zarządzający polskim eksporterem jabłek Sarafruit. "Konflikt na Bliskim Wschodzie poważnie wpłynął na stabilność rynku. Tak" read more

It comes from the Romagnala class, the winner of the first edition of the educational contest "Raccontamela", promoted by the Apple District of Val di Non and Val di Sole in collaboration with the Melinda Consortium. The winner of the first place is indeed class 2E from the Secondary School. read more

"Jakość jest wszystkim" - mówi Alfredo Volio, właściciel i dyrektor generalny firmy Upala Agrícola. "Każda ananas, który trafia do domu konsumenta, to tylko jeden ananas. Jeśli go spróbują i nie będzie dobry, to będzie ich trwałe wrażenie - nawet jeśli był to jedyny niespełniający standardów owoc w całym pojemniku." read more

Fruit growers in the United Kingdom are reporting increasing production costs due to the conflict in Iran, which is affecting prices of fuel, fertilizers, and transportation during the planting season. Ali Capper, who represents British apple and pear growers, stated that these effects are already being seen in current operations. read more

Melinda Lab, the processed products division of the Italian apple marketing consortium Melinda, has announced that it will increase its production of purees, snacks, and dried fruit. The division has secured €8 million in new funding from the national post-Covid rebuilding project PNRR. read more

The Kaliningrad Region received 12,000 tonnes of imported fruit and vegetables from January to March 2026, according to the regional office of Rosselkhoznadzor. This included 2,700 tonnes of apples and pears from Argentina, Serbia, Turkey, Chile, and South Africa. read more

Measure to improve. Pink Lady Europe has completed the Life Cycle Assessment (LCA) of its supply chain, an analysis that measures the environmental impact of apples from the orchard to the consumer and will guide the next improvement actions of the association. read more

North America heavily depends on Costa Rica for its supply of pineapples, with the Central American country holding a market share of around 85 percent in Canada and 90 percent in the United States. Consumers prefer the consistency, taste, flavor, and appearance of Costa Rican pineapples, and all sales channels show loyalty to them. read more

Charlotte, known as the Queen City, will be a focal point for Dole Food Company's 125th anniversary of its pineapple business. The milestone traces back to 1901, when James Drummond Dole began pineapple cultivation in Wahiawa, Hawaii, establishing the Hawaiian Pineapple Company. His work led to the growth of the pineapple industry in Hawaii and beyond. read more