The Orto Salad presents at Fruit Attraction (Hall 4, stand 4D02D, Italian Fruit Village), the new MisSalad High Protein line: three 100% plant-based references with high protein content in Ready to Cook products. The new Cubetti di zucca High Protein range. read more

Sorma Group, the reference technical partner for fruit and vegetable operators in post-harvest processing and packaging, is presenting the P&P-800, the new Pick and Place system, for the first time worldwide at Fruit Attraction 2025 (September 30 - October 2, Hall 03, Stand 3D22). read more

Patrick Frencken, Sales Manager at Sormac, emphasizes: "Fruit Attraction is one of the most important trade fairs for us to showcase Sormac's machine solutions live and engage directly with existing as well as potential customers. Our machines combine precision, read more

Huercasa will once again participate in Fruit Attraction, one of the most important events in the European fruit and vegetable industry, taking place in Madrid from September 30 to October 2. The company will present its traditional products, including corn on the cob and red beets, among others. read more

Sorma Group presents the new P&P-800 packaging machine, the next-generation Pick and Place system that sets new standards for efficiency, organization, and visual quality of fruit packaging, at Fruit Attraction 2025 (hall 03, stand 3D22) in a world premiere. read more

There are high expectations for Fruit Attraction 2025 from companies that, more numerous than ever, have joined the ITALY collective organized once again by CSO Italy for an event that promises to be once again growing, as demonstrated by the expansion of. read more

The Opera La Pera Consortium has launched the commercialization of the Abate Fetel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025 (Hall 8 - Stand 8C14). Integrated communication by Adriano Aldrovandi, President of Opera La Pera. read more

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The Brazilian melon supplier Itaueira has started harvesting at its newest farm in Morada Nova, Ceará, strengthening its comeback to the international market after being absent for several years. read more

FruitMasters will be introducing its new raspberry variety, Rubin, and showcasing its Smart Fruit Hub at the upcoming Fruit Attraction trade fair in Madrid. This event is one of the major gatherings for the global fruit and vegetable industry. Fabien Dumont, the International Sales Director, stated: read more

W październiku sektor owoców ponownie zaznacza kluczową datę w kalendarzu: Fruit Attraction. Wydarzenie stało się wizytówką branży, prezentującą trendy, innowacje i możliwości networkingowe. Niemniej jednak, Viveros Mariano Soria podkreśla, że "marginesy zysku, które stają się coraz węższe, nie są jeszcze określone w". read more

According to David Nel from GROW Fresh market agency, there is currently an abundance of potatoes in the South African market, leading to lower prices compared to this time last year. This is due to good yields in the current season thanks to favorable weather conditions, resulting in a national deflation in potato prices. read more

The number of companies participating in the Italy collective organized by Cso Italy for Fruit Attraction 2025 is increasing, as well as the exhibition space. read more

Apofruit confirms its presence at Fruit Attraction 2025, the international trade fair for fruit and vegetables scheduled to take place in Madrid from September 30 to October 2. The cooperative's top management specifically invites customers, suppliers, and operators to visit their booth C12 in Pavilion 08. read more

The Fruit Attraction 2024 concluded with a total of 117,370 professionals from 145 countries, which is 13% more than in 2023. Spanning across an area of 70,254 net square meters, 2,201 exhibitors from 59 countries showcased their fruit and vegetable offerings, marking a 10% increase in both parameters compared to the previous year. read more

AgroFresh, a global leader in post-harvest technologies, will be at Fruit Attraction 2025 showcasing its solutions to protect the quality of fruit and reduce food waste: SmartFresh, Harvista, FreshCloud Inspection, and Rubens. read more

Global Women Fresh (GWF), a global community for women in the fruit and vegetable industry, is excited to announce the First Global Networking Panel at Fruit Attraction 2025, one of the most significant and influential international trade fairs for the fruit and vegetable sector. read more

The tomato will be the main protagonist of the 17th edition of Fruit Attraction, scheduled to take place in Madrid from September 30th to October 2nd, organized by IFEMA Madrid and Fepex. The most consumed vegetable in the world becomes a symbol and ambassador of Spanish production in an edition that will. read more

Itaueira Agropecuária S.A., a Brazilian fruit producer, will participate in Fruit Attraction 2025 in Madrid, Spain, from September 30 to October 2. The company will showcase its melon and watermelon portfolio at the "Frutas do Brasil" stand, emphasizing its current production and exports. read more

Apofruit, one of the longest-standing cooperatives in the fruit and vegetable sector with 65 years of history, confirms its presence at Fruit Attraction 2025 (30th September-2nd October, stand C12 Pavilion 08). Varietal innovation, internationalization, and sustainability are the key principles of Kiwi Dulcis. read more