President & CEO Greg Akins and Vice President & COO Steve Page will represent the company and seek contact with ripening professionals from across Europe. "Fruit Attraction is a crucial platform for us to reconnect with existing customers and attract new prospects." read more

After the success of the ASIA FRUIT LOGISTICA trade fair and the CHINA MEET UP, the new event will bring together professionals from the fresh produce industry from across Latin America and beyond for two days of knowledge exchange and networking, with a special focus on the growing importance of. read more

Walmart’s Mark Adamy and Fernando Bustamate; Sharath Loganathan of India’s Ninja Cart; Eric Zheng of Goodfarmer; and Pablo Ramirez of Sun World International are some of the high-profile speakers who will be presenting at the upcoming inaugural Asia Fruit Logistica Peru Meet Up next month. read more

Expanded business opportunities with Greek enterprises are being offered this year at Fruit Attraction through the collective participation of Freskon Greece. As the project manager of the mission, Mrs. Tonia Nikolaidou, points out, "This year's Freskon Greece mission to Fruit Attraction 2025 is" read more

Sorma Group will be showcasing its new P&P-800 pick and pack system at Fruit Attraction 2025 (30 September – 2 October, Hall 03, Stand 3D22). This system has been developed to enhance efficiency and consistency in fruit packaging. The automated packaging system, P&P-800, has been carefully designed to meet these needs. read more

If there is a record that Sicily excels in, it is its production of fruits and vegetables. In terms of quantity (data from 2024): its cultivated area for fruits and vegetables amounts to over 263 thousand hectares (22% of the national total), while its production has reached 4.6 million tons (19% of the total). read more

This year, as in many previous editions, Fedagromercati-Confcommercio will participate in the upcoming edition of the Fruit Attraction 2025 fair, given the importance of the event for all global fruit and vegetable industry players. The Federation will be at the forefront with companies. read more

Uvasdoce Fresh is participating in Fruit Attraction during the ongoing domestic season, which continues with stable volumes and quality, as expected. "We are maintaining a very positive pace and anticipate a successful conclusion to the Spanish season," the company's management states. read more

The 17th edition of Fruit Attraction, organized by IFEMA MADRID and FEPEX, with the main sponsor being the Andalusian region, will take place from September 30th to October 2nd. This event is one of the most important in the global marketing of fruits and vegetables.

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Sorma Group will be showcasing its new P&P-800 pick and pack system at Fruit Attraction 2025 (30 September – 2 October, Hall 03, Stand 3D22). This system has been created to enhance efficiency and uniformity in fruit packaging. The automated packaging system, P&P-800, has been specifically designed for... read more

In recent years, FHF Fontellas has become one of the most remarkable companies in Navarre at Fruit Attraction, known not only for the quality of its fruits and vegetables but also for the creativity of its displays. In the 2024 edition, the company surprised visitors with a haute couture vegetable suit. read more

The Opera La Pera Consortium has started the commercialization of the Abate Fétel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025, scheduled from September 30th to October 2nd at the Madrid Fair (Hall 8 - Stand 8C14). read more

The Orto Salad presents at Fruit Attraction (Hall 4, stand 4D02D, Italian Fruit Village), the new MisSalad High Protein line: three 100% plant-based references with high protein content in Ready to Cook products. The new Cubetti di zucca High Protein range. read more

Sorma Group, the reference technical partner for fruit and vegetable operators in post-harvest processing and packaging, is presenting the P&P-800, the new Pick and Place system, for the first time worldwide at Fruit Attraction 2025 (September 30 - October 2, Hall 03, Stand 3D22). read more

Patrick Frencken, Sales Manager at Sormac, emphasizes: "Fruit Attraction is one of the most important trade fairs for us to showcase Sormac's machine solutions live and engage directly with existing as well as potential customers. Our machines combine precision, read more

Huercasa will once again participate in Fruit Attraction, one of the most important events in the European fruit and vegetable industry, taking place in Madrid from September 30 to October 2. The company will present its traditional products, including corn on the cob and red beets, among others. read more

Sorma Group presents the new P&P-800 packaging machine, the next-generation Pick and Place system that sets new standards for efficiency, organization, and visual quality of fruit packaging, at Fruit Attraction 2025 (hall 03, stand 3D22) in a world premiere. read more

There are high expectations for Fruit Attraction 2025 from companies that, more numerous than ever, have joined the ITALY collective organized once again by CSO Italy for an event that promises to be once again growing, as demonstrated by the expansion of. read more

The Opera La Pera Consortium has launched the commercialization of the Abate Fetel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025 (Hall 8 - Stand 8C14). Integrated communication by Adriano Aldrovandi, President of Opera La Pera. read more

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