Yumio raspberry aims to establish a new quality benchmark.

2026-02-10 00:00

During Fruit Logistica in Berlin, FruitMasters and BrightBerries unveiled the new name for the raspberry Rubin. Going forward, the raspberry will be marketed under the name Yumio®. Alongside the brand launch, the BrightBerries Yumio Club was formed: a coalition of growers and supply chain partners.

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