The message conveyed by the three dynamic panels, organized by the Latin American Banana Task Force and the FAO-supported World Banana Forum (WBF) secretariat at Fruit Attraction 2024 in Madrid, was clear: only through collaboration and joint planning - involving everyone from the lowest paid workers to shareholders - can we tackle the challenges facing the banana industry. read more

Sekoya's new blueberry dispenser, which was first presented at Asia Fruit Logistica in Hong Kong, was showcased at Fruit Attraction in Madrid in early October. For the company's value chain and retail manager, Hans Liekens, it was a great opportunity to showcase the practicality of such a machine. read more

VHM Fruit Trade recently showcased its new brand, Deliscala, at the latest Fruit Attraction event in Madrid. Deliscala, a trading company based in Verrebroek, Flanders, is focused on exporting its pears to markets beyond Europe. "Although pears are typically viewed as a commodity here, they are regarded as a specialty. read more

Modern horticulture relies on varietal innovation. Its focal point is found in the Plant Nursery area, a salon dedicated to innovation in the nursery supply chain, a moment of sharing and comparison for breeders, publishers, nurserymen, producers, technicians, and researchers. read more

45 companies, cooperatives, and organizations participated - the largest presence of the country at the fair so far. "This year's national presence of Freskon Greece, organized by Helexpo, included the most important Greek fruit and vegetable companies. read more

The Freskon Greece project showcased the potential of Greek fruits and vegetables at the Fruit Attraction exhibition in Madrid last month. A total of 45 companies, cooperatives, and organizations participated, marking the country's largest presence at the event to date. read more

The interest in Kiwi Materada from the Italian distribution world, which emerged during the last edition of Fruit Attraction, is confirmed by the facts, as demonstrated by the product we found on sale a few days ago during a survey at some Lombard retail outlets. read more

Modern horticulture relies on varietal innovation, and the meeting point for this evolution will be the Plant Nursery Area, the exhibition dedicated to innovation in the nursery sector, during the next edition of Macfrut. The fair of the international supply chain. read more

At this year's Fruit Attraction trade fair, Anja Grueterich, marketing specialist at Sekoya, presented a new form of blueberry promotion. Sekoya introduced the innovative Livie dispenser, which has garnered significant interest. It enables

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This year's event was a great success, with over 13,000 industry visitors from more than 70 countries and regions. A wide range of top products and services were showcased. ASIA FRUIT LOGISTICA featured over 760 exhibitors from 42 countries. read more

Rejestracja wystawców jest teraz otwarta na najważniejsze targi produktów świeżych w Azji. read more

International mission in two Continents for Macfrut, the international fruit and vegetable supply chain trade fair scheduled to take place at the Rimini Expo Centre from Tuesday, May 6 to Thursday, May 8, 2025. The first mission focused on Tunisia and involved meetings with operators, producer organizations, and. read more

Fruit Logistica's latest annual trend report offers the fruit and vegetable sector with free and valuable information about the future of the global fresh produce trade. read more

The latest annual trend report from Fruit Logistica highlights the emerging international trade flows and market growth opportunities in fresh produce. The report was published this week and is available for free download. read more

The latest Trend Report from FRUIT LOGISTICA provides the fruit and vegetable sector with free and valuable information about the future of the global fruit trade. Titled "Future trends in fresh produce supply," this year's report explores emerging supply chains. read more

The significance of using data in making business decisions was a recurring topic in the Asiafruit Showcase presentations at this year's Asia Fruit Logistica. Whether it is used for managing food waste, product development, or gaining insights into consumer behavior, reliable and consistent data is crucial for supporting business operations. read more

With the peak export season approaching, especially for fruits destined for the holidays, shipping costs are expected to rise due to limited cargo availability starting in November. In order to meet the cold chain requirements for perishable goods, Beijing Sino-Agricultural Biosciences Co., Ltd., a provider of temperature data... read more

At Fruit Attraction, we met with the management of Pink Lady Europe, one of the most successful brands in the world of apples. They welcomed us to their minimalist stand, which was the work of an artist like the Italian designer Francesco Poroli, who designed both the stand and the shopper bags. read more

This year's edition of the trade fair in Madrid was rated positively by the exhibitors. Discussions revolved around the need for branding and sustainability, as well as the availability of certain categories, such as persimmons. Read more about it in. read more

Two weeks after the conclusion of the 16th edition of Fruit Attraction, it is possible to reflect on the evolution of our industry trade fair. The Spanish event was a success and the numbers support this statement: there was participation. read more