Zespri™ Kiwifruit, a New Zealand-based company leading in the global production and marketing of kiwifruit, is returning to Fruit Attraction this year at IFEMA Madrid from October 8th to 10th. Visit them at Pavilion 10, Stand D15 to see their kiwifruit on display and celebrate their over 25 years of success. read more

This year, ITALIA ORTOFRUTTA will also participate in one of the most important fruit and vegetable trade fairs in the world. The event, Fruit Attraction 2024, will take place in its 16th edition in Madrid from October 8th to 10th. The event will involve nearly 550 exhibitors and 25,000 visitors. read more

There are 18 member companies that will be part of the collective led by Cso Italy at Fruit Attraction. With its 383 square meters, the stand will be the largest ever (positions C12, C14, and D12 in Pavilion 8 of the Fair). The names are... read more

After the great success of the first edition of Fruit Attraction São Paulo, the international trade fair for the fruit and vegetable market in the Southern Hemisphere, Ifema Madrid and Fiera Milano Brasil are presenting the second edition that will take place from March 25 to 27, 2025, at the São Paulo Expo. read more

F.lli Orsero - a brand synonymous with Extra Premium quality fruit - will participate in the 2024 edition of Fruit Attraction, the international trade fair for fruits and vegetables scheduled from October 8 to 10 at the Ifema Feria center in Madrid. The exhibition space dedicated to Orsero - as of read more

The Don Camillo Agricultural Cooperative, which also boasts this high-quality production, supplies not only melons, watermelons, and citrus fruits but also a wide variety of pumpkins from the 60 contributing farms. At Fruit Attraction, they will be presenting the 2025 novelties for their fourth product line. Many pumpkin varieties are also available. read more

An increasingly important trade fair, to strengthen relationships with partners, create new directions for development, and expand international trade flows for some of its flagship products, whose campaigns are starting or approaching their launch: citrus fruits. read more

Valencian citrus fruits with the IGP Valencian Citrus seal will participate in the 16th edition of Fruit Attraction which will take place from October 8th to 10th in

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Countdown to Cso Italy's participation in Fruit Attraction, scheduled from Tuesday 8th to Thursday 10th of October: there is great anticipation for what is shaping up to be a record-breaking edition. read more

The response to the challenges facing the strawberry cultivation industry in the Mediterranean region, which we discussed in the first part of the text, is the actions taken by companies from this region. The MacFrut Academy video presents

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The Alcachofa de la Vega Baja Association will be present at the International Trade Show for Fruit and Vegetables, Fruit Attraction, which takes place from October 8th to 10th at the Madrid Trade Fair Institution (IFEMA).

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Grupo Ecoinver, a leading company in the production and export of horticultural specialties located in the Almeria region, will once again participate as an exhibitor at the prestigious international trade fair Fruit Attraction24, to be held at IFEMA Madrid. read more

AGROCOLOR returns to FruitAttraction consolidating its position as a leading certification company in the agri-food sector. In this way, the company will showcase some of its main

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During the Fruit Attraction trade fair, BASF will present two new crops (onion and potato) under its Agrigenio™ DSS system, a technological tool based on. read more

For the trade fair, Freshuelva will have a large 200-square-meter stand located in pavilion 9 (9E06) that aims to once again be the epicenter of institutional meetings and gatherings.

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This event is a key platform for the company to showcase its new green asparagus formats and to expand its crops. With a 5% increase in cultivation area for green asparagus production in the upcoming season, and the innovative... read more

NasceMacfrut Talk: master lectures held by top experts in the field on key topics about the future of modern horticulture. It kicks off on Tuesday, October 22nd at Cesena Fiera at 6:00 PM with a focus on how biotechnologies will change the horticultural sector. The event is reserved for... read more

The 2024 persimmon campaign of the Alegra Group is ready to start. There is approximately 3,000 tons of Loti di Romagna and 4,000 tons of Rojo Brillante available, which will be marketed until the first week of December. Alegra, Brio, and Valfrutta Fresco will be at Fruit Attraction Cachi. read more

Andalusia will once again play a leading role in the International Trade Fair for the Fruit and Vegetable Industry (Fruit Attraction) with 175 companies participating and a 7,000 m² 'Andalusia Area' reserved for firms from the region. This

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Dümmen Orange is promoting its Kalanchoe brand, Calandiva, in Japan with a fresh marketing approach and new retail solutions. This initiative aims to elevate the value of Kalanchoe in the Japanese market and expand the brand's presence domestically. As part of the promotional campaign, Dümmen Orange is implementing innovative strategies to attract customers and increase brand awareness in Japan. read more