Ecoculture Biosciences will participate from October 8th to 10th in Fruit Attraction, the international trade show for the fruit and vegetable sector held annually in Madrid. At this event, the company

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With visitors from over 45 countries, Syngenta could expect a significant amount of international interest during Fields of Innovation 2024. In the fresh market, Syngenta unveiled a remarkable innovation in the vegetable section: white Romanesco. They also expanded their onion varieties with. read more

Fruit Attraction, organized by IFEMA MADRID and FEPEX, will take place from October 8th to 10th. It will once again host the Innovation Hub Awards, which recognize and highlight the research, development, and innovation efforts of the sector and individual companies. This time, among the 40 projects... read more

Ibérica de Patatas, one of the main potato trading companies in Spain, will present its new business line for the industry at this edition of Fruit Attraction, where

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"On September 1st, 2024, the French tomato production for the fresh market was estimated at 477,000 tons for the 2024 campaign, showing an increase of 24,500 tons compared to 2023 (+5%). In August 2024, prices were 23% higher than in 2023 and 20% higher than the average for the same period from 2019 to 2023. This..." read more

Fruit Attraction will take place in Madrid from Tuesday, October 8th to 10th, 2024. FreshPlaza and Primeur have partnered to release a 152-page exhibition magazine. This publication has become an international edition featuring articles covering various aspects of the international fruit and vegetable trade. The English edition is also available. read more

But back to the innovations: Federico Stanzani, Commercial Director of CIV, says: "In recent years, our breeding program for strawberries has focused on varieties suitable for the Mediterranean climate. At Fruit Attraction, we will present Larissa®." read more

The mission of CIV, an Italian breeding company based in the province of Ferrara, is to bring innovation to fruit growing for a more efficient and sustainable future. They are known for their commitment to varietal development in service of the fruit industry. Fruit Attraction 2024 in Madrid is... read more

In the final months of its 50th anniversary year, Planasa, a global leader in the agri-food sector specializing in developing new berry varieties, will take part in the 16th edition of Fruit Attraction, an event it has been participating in for over ten years. In this setting, Planasa emphasizes the read more

Innovating in fruit production for a more efficient and sustainable future. This is the mission of CIV, an Italian genetic improvement company based in the province of Ferrara, known for its commitment to

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On this occasion, a total of 9 products have been chosen as finalists out of 40 participants, and will have the opportunity to defend their candidacy before the jury of the Innovation Hub Awards on Thursday, 10th.

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The presidents of the different sectorial groups that make up the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) agree that the celebration of Fruit Attraction (from the 8th

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Hispatec Agrointeligencia, a Spanish leader in digital systems for agriculture, is bringing all its field-to-market solutions to Fruit Attraction this year so that any fair attendee can

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Avocado will be the main focus of the 16th edition of Fruit Attraction, with various initiatives centered around this superfood. For the Madrid Fair (8-10 October), participation of over 2,100 companies from 56 countries is expected, presenting 70 thousand square meters of products. read more

The direction of the carrot market for this year is still uncertain. "Currently, it is very quiet. Export activities have not picked up yet," says Peter Rinkel from Hagranop. "The situation is the opposite of last year. Prices for fresh market carrots are on the rise, whereas last year's carrots were primarily meant for." read more

In this way, the company reaffirms its commitment to the International Fair of the Fruit and Vegetable Sector, a event that has become an essential tool for the

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"Fruit Attraction is one of the most important trade shows in Europe and crucial for the Spanish market," said Julián Herráiz, AgroFresh general manager. "We are excited to host our valued customers, colleagues, and industry partners at our booth during the show. It promises to be a fantastic event." read more

On 3 September, the day before Asia Fruit Logistica in Hong Kong, vegetable seed breeder Rijk Zwaan organized a seminar focused on sweet peppers, as market potential continues to develop in the Asia region. read more

One more year, Gabaceras will be present at Fruit Attraction, the most important international trade fair in the sector, with its own stand and a strong strategy focused on. read more

Fruit Attraction will be the perfect setting for Azcaval to present its new Belt-80 packaging line. The new Belt-80 Lowest is specially designed for delicate stone fruits like cherries, which are prone to issues like pitting, and apricots, which have easily breakable skin. Its design... read more