In this way, the company reaffirms its commitment to the International Fair of the Fruit and Vegetable Sector, a event that has become an essential tool for the

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"Fruit Attraction is one of the most important trade shows in Europe and crucial for the Spanish market," said Julián Herráiz, AgroFresh general manager. "We are excited to host our valued customers, colleagues, and industry partners at our booth during the show. It promises to be a fantastic event." read more

On 3 September, the day before Asia Fruit Logistica in Hong Kong, vegetable seed breeder Rijk Zwaan organized a seminar focused on sweet peppers, as market potential continues to develop in the Asia region. read more

One more year, Gabaceras will be present at Fruit Attraction, the most important international trade fair in the sector, with its own stand and a strong strategy focused on. read more

Fruit Attraction will be the perfect setting for Azcaval to present its new Belt-80 packaging line. The new Belt-80 Lowest is specially designed for delicate stone fruits like cherries, which are prone to issues like pitting, and apricots, which have easily breakable skin. Its design... read more

Producer organizations, local authorities, Chambers of Commerce, and universities. The mission of Macfrut in Bosnia and Herzegovina and in the Vojvodina region of Serbia was as intense as it was successful. The President of Macfrut, Renzo, took part in the mission. read more

Eurosemillas will participate in the upcoming Fruit Attraction fair in Madrid from October 8 to 10. This year, the Spanish company has transformed its exhibition space in Hall 8, stand 8C02, into 'The Home of Innovation', where it will showcase its varieties from the ground up. read more

Saica Group will be introducing Saica Fresh, its new comprehensive packaging solution, featuring a unique End-to-End approach to the fresh produce market, at Fruit Attraction, the fruit and vegetable trade fair taking place at Ifema, Madrid, from the 8th to the 10th of October. The company will showcase its... read more

Na edycję Fruit Attraction 2024, firma FDA International postanowiła zaprezentować swoje nowe jabłko sprzedawane pod nazwą Kawane. Według dyrektora firmy, Christophe'a Artero, ta odmiana dwukolorowa ma wiele zalet dla rynków eksportowych. "Zaczęliśmy je sprzedawać dwa lata temu. Przetestowaliśmy je." read more

From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

El Ciruelo is getting ready for the Fruit Attraction 2024 fair edition, presenting a series of innovations and novelties. Among the highlights of their participation, the company introduces their new slogan for the El Ciruelo brand: "Let's start by taking care of ourselves", as well as the renovated. read more

Morgan Rogers, General Manager of VentureFruit, stated that STELLAR™ is a profitable variety for farmers. "With rising temperatures worldwide, apples can ripen too quickly, with heat also affecting color, texture, and yield. Innovations like the read more

A doormat with the legend 'Wellcome visionaries' ('Welcome visionaries') will mark the central corridors and main entrances of the Madrid Fair during the upcoming Fruit Attraction event (from October 8 to 10). Interspersed between these read more

Meeting the needs of the entire value chain, especially by offering attractive varieties for supermarkets, that is the goal of Sakata at Fruit Attraction 2024.

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The Hot Climate Partnership is going to introduce Stellar™, the world's first early season apple variety bred specifically for hot and warming climates, next week at Fruit Attraction in Madrid. Stellar apple trees are a game-changer in the early variety category. The bright red fruit is of a similar size to. read more

Fruit Logistica and Asia Fruit Logistica have announced the date for the Summit in Chile, a new single-day business meet-up held at Hotel Olá Santiago on October 22, 2024. read more

Bayer returns to Fruit Attraction with a focus on Regenerative Agriculture. It is a line they continue to work on and that constitutes the cornerstone of their

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Agrobío, a leading provider of biological pest control solutions and biopollination, will be present at Fruit Attraction 2024 with stand 9E22 to showcase their

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Avocado will be the main product at the 16th edition of the Fruit Attraction fair organized by IFEMA MADRID and FEPEX, which will take place from October 8 to 10 at the venue in Madrid. The day before the fair begins, on Monday, October 7, the World Avocado Organization, Asociafruit (the. read more

The Sapore di Romagna Cooperative, with over 60,000 quintals of plums marketed, will present a project at Fruit Attraction (October 8-10, 2024) aimed at amplifying the growing interest in the Angeleno variety of which it is a specialist (38,000 quintals). "We have invested in" read more