Cajamar, a leading financial institution in the Spanish agri-food sector, is once again participating in the International Fair of Fruits and Vegetables, Fruit Attraction, now in its sixteenth year.

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Fruit Attraction has gained increasing importance in recent years and is now considered the most important platform for the fruit industry in southern Europe and Spanish-speaking countries. Although the number of exhibitors from German-speaking countries is still limited, the trade fair has proven to be successful. read more

COEXPHAL (Association of Fruit and Vegetable Producers' Organizations of Almería) is finalizing the details of its presence at the upcoming edition of Fruit Attraction on the 8th, 9th, and 10th of

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CaDRIVER not only improves plant nutrition, but also decreases common physiological disorders, such as bitter pit in apples, increasing marketable production and reducing losses. While many products on the market claim to improve nutrient absorption

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From 8 to 10 October, Ortoverde (Foodiverse Group) will be present at booth C04 in pavilion 7 at Fruit Attraction, the leading trade fair in Europe for fruits and vegetables. read more

Ecoculture Biosciences will participate from October 8th to 10th in Fruit Attraction, the international trade show for the fruit and vegetable sector held annually in Madrid. At this event, the company

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With visitors from over 45 countries, Syngenta could expect a significant amount of international interest during Fields of Innovation 2024. In the fresh market, Syngenta unveiled a remarkable innovation in the vegetable section: white Romanesco. They also expanded their onion varieties with. read more

Fruit Attraction, organized by IFEMA MADRID and FEPEX, will take place from October 8th to 10th. It will once again host the Innovation Hub Awards, which recognize and highlight the research, development, and innovation efforts of the sector and individual companies. This time, among the 40 projects... read more

Ibérica de Patatas, one of the main potato trading companies in Spain, will present its new business line for the industry at this edition of Fruit Attraction, where

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"On September 1st, 2024, the French tomato production for the fresh market was estimated at 477,000 tons for the 2024 campaign, showing an increase of 24,500 tons compared to 2023 (+5%). In August 2024, prices were 23% higher than in 2023 and 20% higher than the average for the same period from 2019 to 2023. This..." read more

Fruit Attraction will take place in Madrid from Tuesday, October 8th to 10th, 2024. FreshPlaza and Primeur have partnered to release a 152-page exhibition magazine. This publication has become an international edition featuring articles covering various aspects of the international fruit and vegetable trade. The English edition is also available. read more

But back to the innovations: Federico Stanzani, Commercial Director of CIV, says: "In recent years, our breeding program for strawberries has focused on varieties suitable for the Mediterranean climate. At Fruit Attraction, we will present Larissa®." read more

The mission of CIV, an Italian breeding company based in the province of Ferrara, is to bring innovation to fruit growing for a more efficient and sustainable future. They are known for their commitment to varietal development in service of the fruit industry. Fruit Attraction 2024 in Madrid is... read more

In the final months of its 50th anniversary year, Planasa, a global leader in the agri-food sector specializing in developing new berry varieties, will take part in the 16th edition of Fruit Attraction, an event it has been participating in for over ten years. In this setting, Planasa emphasizes the read more

Innovating in fruit production for a more efficient and sustainable future. This is the mission of CIV, an Italian genetic improvement company based in the province of Ferrara, known for its commitment to

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On this occasion, a total of 9 products have been chosen as finalists out of 40 participants, and will have the opportunity to defend their candidacy before the jury of the Innovation Hub Awards on Thursday, 10th.

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The presidents of the different sectorial groups that make up the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) agree that the celebration of Fruit Attraction (from the 8th

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Hispatec Agrointeligencia, a Spanish leader in digital systems for agriculture, is bringing all its field-to-market solutions to Fruit Attraction this year so that any fair attendee can

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Avocado will be the main focus of the 16th edition of Fruit Attraction, with various initiatives centered around this superfood. For the Madrid Fair (8-10 October), participation of over 2,100 companies from 56 countries is expected, presenting 70 thousand square meters of products. read more

The direction of the carrot market for this year is still uncertain. "Currently, it is very quiet. Export activities have not picked up yet," says Peter Rinkel from Hagranop. "The situation is the opposite of last year. Prices for fresh market carrots are on the rise, whereas last year's carrots were primarily meant for." read more