The participation in Macfrut 2024 was an opportunity for Unitec to celebrate as it marked the 100-year anniversary of the company (1924-2024). It was in 1924 when the first sorters by Dalle Vacche appeared in Massa Lombarda. This historical milestone for the company was celebrated through the integration of new technologies and advancements. read more

A strong team from VIP is present at Macfrut 2024. For the Association of Fruit and Vegetable Cooperatives of Val Venosta, Italy remains the number 1 market, absorbing about 60 percent of the production. read more

The great success of Macfrut 2024 leaves us with the certainty that the Trade Fair is a pleasant reality in the landscape of international sector events. read more

This Spanish person writing to you was in Cesena in 1983, at the first edition of Macfrut. At that time, Fruitlogistica did not exist, because - among other things - the Berlin Wall was still standing and German fruit and vegetable companies were attending Anuga in Cologne. In 1989 the wall fell, and a few years later, read more

At Macfrut, Dole Italia presented its new exotic product line on which it is also investing in outdoor communication. read more

Global warming could shorten the production cycles of fresh-cut products by 20%, affecting the quality and therefore the shelf life of the products. The alarm was raised by the Consortium for the Protection of Piana del Sele Igp Rocket, during the MacFrut event in Rimini. read more

Furthermore, according to the speakers, more than half of these 100 consumers did not have a preference for a specific brand. Although some products have higher brand recognition, most of the time people are not aware of the brands behind them, as revealed by the findings. read more

Furthermore, according to the speakers, more than half of these 100 consumers did not have a preference for a specific brand. While some products may have higher brand recognition, most of the time consumers are not aware of the brands behind them, as revealed by the findings. read more

The second day of Macfrut was enlivened by a debate held at the stand of La Grande Bellezza Italiana, the first network of fruit and vegetable companies in the national fruit and vegetable sector. A round table discussion entirely focused on women, entitled "Enhancing fruit and vegetables in the point of sale. read more

The Consortium for Sicilian IGP Oranges is participating in the two major industry fairs, Macfrut and Cibus, currently taking place in Emilia Romagna. This presence marks the end of a marketing and promotional season that the Consortium has tackled with great commitment, having to multiply its efforts. read more

With the second day, yesterday the second edition of Red Planet, the immersive experience created by Macfrut and Agroterche, was concluded. In total, thirteen new tomato varieties were proposed in a taste panel consisting of over 130 "technical" production participants. read more

Jingold, a global kiwi specialist, at Macfrut discussed the project on the efficient use of water resources, the management of which affects the qualitative parameters of fruits, with implications for the entire supply chain, up to the final consumer. read more

The opening day had set the stage for a great Macfrut, as we witnessed yesterday with a significant turnout from early morning (click here for more information). Thus, the second day did not disappoint expectations; on the contrary, it was the consecration of the event in Rimini. read more

The second day of Macfrut was animated by a debate held at the La Grande Bellezza Italiana stand, the first network of fruit and vegetable companies in the national fruit and vegetable panorama. A roundtable entirely made up of women, entitled "Enhancing fruit and vegetables at the point of sale." read more

The blueberry, a representative crop of fruit growing in the Cuneo area, was the main focus of the conference that took place recently at Macfrut to present the results of the research project on Symbiotic Agriculture by Op Joinfruit from Verzuolo (CN) in collaboration with. read more

Premiata has been awarded the Product Innovation at the fourth edition of the Biosolutions Innovation Award, within the framework of the Biosolutions International Event held at Macfrut, which has become the European reference point for the sector with around seventy companies participating. Coordinated by... read more

On the second day, Macfrut experiences a boom, with the pavilions of the Rimini Expo Centre filling up with visitors from the early hours of the morning in a continuous flow of people. The international fruit and vegetable supply chain fair continues today, Friday, May 10th. read more

Shelf-life preservation specialist Food Freshly is highlighting the benefits of its sulfite-free and preservative-free fresh produce preservation solutions at MacFrut, currently being held in Rimini this week. read more

On the occasion of the start of Macfrut, we are launching a mini-series of shorts in which the 6 entrepreneurs who have created the network of fruit and vegetable companies "La Grande Bellezza Italiana" share in one minute the values and vision that have made this unique initiative possible in the Italian sector. read more

This time they even sold the aisles: there were stands everywhere, in the central hall, in pavilions A and C, which in previous editions were not used, even in the amphitheater usually dedicated to inaugurations and institutional events, so much so that the cutting of read more