La Linea Verde is innovating the shelf with disruptive proposals for the DimmidiSì brand. "We are introducing ten new products for this season," said Andrea Battagliola, CEO of La Linea Verde at Macfrut. Innovation is essential for us, and I would say that this year's. read more

VYNYTY ProPress by Bayer is a solution designed to combat pests in the cultivation of tomatoes and peaches using confusion techniques. What's new about it is that the pheromones are applied directly to plant stems or greenhouse structures within an adhesive gel. read more

The Italian fresh produce trade fair Macfrut has reported a significant rise in the number of attendees at its most recent event, held at the Rimini Expo Centre on May 8-10. read more

On the first day of the fair, the Agricultural Transformation Program (ATP) of the Democratic Republic of Congo was presented. Philippe Ngwala Malemba, the national coordinator of the Social Fund implementing the plan, along with agricultural scientist Alphonse Roger Ntoto, explained. read more

The production of Dominican mango is constantly increasing: More and more producers are focusing on cultivating the popular fruit, as explained at the "Mango Day" at Macfrut. Mangos offer a great added value due to their high quality and characteristics. read more

The great success of Macfrut 2024 leaves us with the certainty that the Trade Fair is a pleasant reality in the landscape of international sector events. read more

Participation in MACFRUT 2024 is a unique opportunity for UNITEC, as it coincides with the company's centenary (1924-2024) and therefore

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A three-day event started with the meeting "The Pachino IGP Tomato between tradition and innovation," chaired by the President of the Consortium for the Protection of the Pachino IGP Tomato, Sebastiano Fortunato, with the participation, among others, of the Deputy Minister of Enterprises and Made in Italy. read more

A strong team from VIP is present at Macfrut 2024. For the Association of Fruit and Vegetable Cooperatives of Val Venosta, Italy remains the number 1 market, absorbing about 60 percent of the production. read more

The participation in Macfrut 2024 was an opportunity for Unitec to celebrate as it marked the 100-year anniversary of the company (1924-2024). It was in 1924 when the first sorters by Dalle Vacche appeared in Massa Lombarda. This historical milestone for the company was celebrated through the integration of new technologies and advancements. read more

At Macfrut, Dole Italia presented its new exotic product line on which it is also investing in outdoor communication. read more

The enthusiasm of the exhibitors confirms Macfrut as an international event in the fruit and vegetable supply chain. During the three days at the Rimini Expo Centre, there were 56,200 entries into the exhibition halls, representing a 13% increase in attendance compared to last year. read more

This Spanish person writing to you was in Cesena in 1983, at the first edition of Macfrut. At that time, Fruitlogistica did not exist, because - among other things - the Berlin Wall was still standing and German fruit and vegetable companies were attending Anuga in Cologne. In 1989 the wall fell, and a few years later, read more

That varietal innovation was at the center of Apofruitera's growth strategy was already clear, and in recent days, during Macfrut, the company further elaborated on the features of its project in a dedicated press conference (click here to learn more). Here are the key points highlighted. read more

Focus on Dominican Republic mango, new frontiers in rootstocks, the value chain of varietal innovation in fruit growing, business opportunities with Namibia, supply chain agreements in the herbal sector. There are many events also on the last day of Macfrut (10th). read more

Global warming could shorten the production cycles of fresh-cut products by 20%, affecting the quality and therefore the shelf life of the products. The alarm was raised by the Consortium for the Protection of Piana del Sele Igp Rocket, during the MacFrut event in Rimini. read more

Furthermore, according to the speakers, more than half of these 100 consumers did not have a preference for a specific brand. Although some products have higher brand recognition, most of the time people are not aware of the brands behind them, as revealed by the findings. read more

Furthermore, according to the speakers, more than half of these 100 consumers did not have a preference for a specific brand. While some products may have higher brand recognition, most of the time consumers are not aware of the brands behind them, as revealed by the findings. read more

The Consortium for Sicilian IGP Oranges is participating in the two major industry fairs, Macfrut and Cibus, currently taking place in Emilia Romagna. This presence marks the end of a marketing and promotional season that the Consortium has tackled with great commitment, having to multiply its efforts. read more

With the second day, yesterday the second edition of Red Planet, the immersive experience created by Macfrut and Agroterche, was concluded. In total, thirteen new tomato varieties were proposed in a taste panel consisting of over 130 "technical" production participants. read more