In 2024, Macfrut benefited from the additional Frecciarossa train service in Italy, which provided more connections from both the north and south and stopped at the Rimini Fiera station. It is possible that air arrivals may increase in 2025, potentially including a stopover at the nearby Rimini Federico Fellini International Airport.
read more
Włochy szukają nowych możliwości w Nigerii.
2024-07-04 00:00
The potential for Africa to be a continent of opportunities for the Italian fruit and vegetable supply chain was already apparent due to the significant participation of African companies in the last edition of Macfrut. However, the Italian company ADfruit took a different approach by participating in F&B.
read more
Mission to the Democratic Republic of the Congo for Macfrut 2025
2024-07-01 00:00
Already at work, the organizational machinery of Macfrut 2025 is in motion with the first international missions confirming the increasingly international character of the fruit and vegetable supply chain fair. Less than two months from the conclusion of the fair, in these days the president of Macfrut, Renzo Piraccini, has travelled…
read more
Macfrut, the 2025 edition will be presented in Egypt.
2024-06-21 00:00
Macfrut 2025 is presented in Egypt. Appointment in Cairo on Wednesday, September 11th where the press conference for the 42nd edition of the International Fruit and Vegetable Fair will be held.
read more
In Egypt, the presentation of Macfrut 2025.
2024-06-20 00:00
Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition.
read more
Dobre wyniki podczas pierwszego miesiąca komercjalizacji.
2024-06-12 00:00
The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op.
read more
This year as well, Pianeta Rosso was a 360° journey to discover the tomato; a comparison between consumers and experts to understand the main characteristics that berries must have to conquer the supply chain. The immersive experience created by Agroter and MacFrutha involved
read more
Marketing and communication are gaining momentum.
2024-06-04 00:00
Rozpoczęła się właśnie kampania marketingowa dla arbuza Perla Nera, wraz z ogólnokrajową kampanią reklamową. Nowy spot, zaprezentowany na targach Macfrut, również przedstawia Bruno Francescona jako aktora (krojącego arbuz). Zdjęcie grupowe podczas Macfrut. W Italii arbuz Perla Nera jest uprawiany.
read more
A nation that is almost a continent, with significant fresh produce production that is never enough and always seeking new technologies - this is India. India attended Macfrut for the first time with a large stand and one of the most representative companies of the country.
read more
Specialized in citrus fruits: Agricola Lusia becomes All Citrus
2024-05-31 00:00
The 41st edition of Macfrut has ended and it is time to take stock for Agricola Lusia, the company from Rovigo specializing in the sourcing, packaging, and distribution of national and overseas citrus fruits. The most important news is that since May 7th, the company has modified the.
read more
In 2024, Macfrut benefited from the additional Frecciarossa train service in Italy, which provided more connections from both the north and south and stopped at the Rimini Fiera station. It is possible that air arrivals may increase in 2025, potentially including a stopover at the nearby Rimini Federico Fellini International Airport.
read more
Włochy szukają nowych możliwości w Nigerii.
2024-07-04 00:00
The potential for Africa to be a continent of opportunities for the Italian fruit and vegetable supply chain was already apparent due to the significant participation of African companies in the last edition of Macfrut. However, the Italian company ADfruit took a different approach by participating in F&B.
read more
Mission to the Democratic Republic of the Congo for Macfrut 2025
2024-07-01 00:00
Already at work, the organizational machinery of Macfrut 2025 is in motion with the first international missions confirming the increasingly international character of the fruit and vegetable supply chain fair. Less than two months from the conclusion of the fair, in these days the president of Macfrut, Renzo Piraccini, has travelled…
read more
Macfrut, the 2025 edition will be presented in Egypt.
2024-06-21 00:00
Macfrut 2025 is presented in Egypt. Appointment in Cairo on Wednesday, September 11th where the press conference for the 42nd edition of the International Fruit and Vegetable Fair will be held.
read more
In Egypt, the presentation of Macfrut 2025.
2024-06-20 00:00
Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition.
read more
Dobre wyniki podczas pierwszego miesiąca komercjalizacji.
2024-06-12 00:00
The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op.
read more
This year as well, Pianeta Rosso was a 360° journey to discover the tomato; a comparison between consumers and experts to understand the main characteristics that berries must have to conquer the supply chain. The immersive experience created by Agroter and MacFrutha involved
read more
Marketing and communication are gaining momentum.
2024-06-04 00:00
Rozpoczęła się właśnie kampania marketingowa dla arbuza Perla Nera, wraz z ogólnokrajową kampanią reklamową. Nowy spot, zaprezentowany na targach Macfrut, również przedstawia Bruno Francescona jako aktora (krojącego arbuz). Zdjęcie grupowe podczas Macfrut. W Italii arbuz Perla Nera jest uprawiany.
read more
A nation that is almost a continent, with significant fresh produce production that is never enough and always seeking new technologies - this is India. India attended Macfrut for the first time with a large stand and one of the most representative companies of the country.
read more
Specialized in citrus fruits: Agricola Lusia becomes All Citrus
2024-05-31 00:00
The 41st edition of Macfrut has ended and it is time to take stock for Agricola Lusia, the company from Rovigo specializing in the sourcing, packaging, and distribution of national and overseas citrus fruits. The most important news is that since May 7th, the company has modified the.
read more
India, positive balance for Macfrut
2024-05-31 00:00
Business meetings, networking activities, commercial relationships. Positive outcome for India at Macfrut, where it was present for the first time with a national pavilion coordinated by APEDA, the main authority playing a central role in exports and promotion.
read more
ILIP, sustainability and innovation in packaging
2024-05-30 00:00
Thanks to its Closed Loop R-PET projects, presented at the Italian trade fair Macfrut, the company is progressing towards a circular economy for packaging, integrating approximately 60,000 tons of reusable PET per year into a closed system.
read more
ULMAweCare: the project that charts the path to sustainability
2024-05-30 00:00
Macfrut 2024 was a crucial stage for the world of packaging machinery, as could be seen by visiting the Ulma Packaging stand (click here). For the company from Gragnano Trebbiense (PC), it was a unique opportunity to showcase up close to visitors and clients the latest innovations.
read more
Organic: the potential is there, but we need to believe in it.
2024-05-30 00:00
During the last Macfrutho event, I had the opportunity to participate in a seminar that analyzed the state of the art and future prospects of the Organic sector. I shared my point of view on how this category is treated in the fruit and vegetable departments of Italian large-scale retail.
read more
Macfrut and Cibus were two perfect showcases to present the Zerbinati's new products: the IV gammaLe Chicche line of salads with an attractive graphic restyling, and the new summer soup that enriches the single-portion range. We talked about it with Silvia Natta, Marketing and...
read more
This week in the Fruit Trade Magazine: Summer fruit from France, Macfrut, Software, Digital Technologies
2024-05-24 10:00
Positive results for this year's trade fair edition: During the three days, 56,200 entries were recorded in the exhibition halls of the Rimini Expo Center, a +13% increase compared to the previous year. More and more operators and foreign buyers, as well as scientific events with international participation.
read more
Patents and commercial protection in fruit growing, focus on Macfrut
2024-05-24 00:00
The topic is one of the hottest as it concerns patents and the protection of varietal innovation. This theme was explored at Macfrut in the conference "The varietal innovation chain in fruit growing: patents, forms of protection, and models of commercial development," promoted by SOI.
read more
Fruit and vegetable sector increasingly linked to patent protection.
2024-05-24 00:00
Varietal innovation is increasingly becoming a key for development in the fruit and vegetable sector, and the issue of patents and their protection is one of the hot topics. The theme was explored in depth, with a discussion involving the academic world, researchers, and businesses, at Macfrut during the conference on the supply chain.
read more
Will artificial intelligence replace fruit and vegetable buyers?
2024-05-24 00:00
The success of Macfrut, as evidenced by the record number of attendees and supported by participants' comments, confirms how important it still is for the entire supply chain to meet in person, to network (and do business), share, discuss, and delve into all the relevant topics.
read more
A lettuce that stands out
2024-05-24 00:00
Po ubiegłorocznym debiucie, chrupiąca sałata od Felliniego Patrizio została przyjęta z entuzjazmem na targach Macfrut. Sałata została opracowana dzięki badaniom prowadzonym przez Rijk Zwaan i została zaprezentowana w spersonalizowanych opakowaniach zawierających dwie główki. Ekspeci i nabywcy docenili jej słodycz i chrupkość.
read more