The Jingold group is consolidating its positioning in the health and lifestyle segment by focusing on sports initiatives, nutritional education, and digital content. Among the key events is the return of the Jingold Healthy Walk & Run, scheduled for April 22, 2026 during Macfrut. read more

During Macfrut 2026, Europrogress will organize a round table discussion on Italian greenhouse cultivation as part of the Fruit & Veg Professional Show. The session will delve into one of the key strategic topics for the sector: the challenges and opportunities of greenhouse production in Italy. read more

For the first time, VLAM will participate in the international trade fair Macfrut in Rimini with its own pavilion. With a specific emphasis on the Conference pear, the organization plans to enter the Italian market in collaboration with four Flemish exporters. "The pavilion will be exclusively dedicated to pears as an" read more

Artificial intelligence in the field, next-generation agricultural machinery, technological solutions for sustainable agriculture with reduced labor requirements: these are some of the innovations at the center of the two dynamic areas of Macfrut, the international supply chain fair. read more

At Macfrut 2026, innovation is demonstrated on the ground. From April 21st to 23rd, at the Rimini Expo Centre, the international fruit and vegetable supply chain will be able to observe advanced solutions for pre-harvest management firsthand, thanks to a double test field set up on 2,500 square meters. read more

From April 21st to 23rd, at Macfrut 2026 (Hall D3, booth 054), Provisur Technologies will showcase its technologies dedicated to fruit processing, with a focus on the new STS 2000 refiner and Barracuda systems, solutions designed for the production of jams, purees, and juices. read more

Macfrut is getting ready to take the field like the Olympics of the fruit and vegetable sector: a year of preparation, vision, and teamwork to concentrate the best of the global supply chain in three days. From April 21 to 23, 2026, the Rimini Expo Centre will host the 43rd edition of the event. read more

The 43rd edition of Macfrut, an international trade fair for the fruit and vegetable sector, was presented in Rome at the Ice Agency with the slogan "Make it Juicy". The event will take place at the Rimini Expo Centre from April 21 to 23. The increasingly globalist vision of the fair was emphasized. read more

The entire world of Mango and Avocado at Macfrut 2026. The products symbol of the 43rd edition of the Fair, scheduled at the Rimini Expo Centre from April 21st to 23rd, will be the protagonists of an international event that brings together the entire supply chain, from production to. read more

The global market for mangoes and avocados exceeds 80 billion dollars and continues to grow driven by new consumption patterns and increasingly international commercial dynamics. To intercept this trend, Macfrut 2026 will take place from April 21st to 23rd at the Rimini Expo Centre, dedicating itself to these two fruits. read more

Africa is becoming increasingly strategic for Macfrut, which is strengthening its presence on the continent with a double mission in Ghana and Angola, in anticipation of the 2026 edition (21-23 April, Rimini Expo Centre). This initiative is being carried out with the support of the Italian Trade Agency (Ice) and in collaboration with the local embassies. read more

Africastrategica for Macfrut, at the center of a double mission in the Continent that involved the countries of Ghana and Angola. Both carried out in collaboration with the Italian Trade Agency (ICE) and their respective embassies, saw the participation of the President and the advisor of Cesena. read more

Building on the success of the previous edition, Macfrut will relaunch the Berry Area in 2026 - with a larger exhibition area, an expanded program of scientific events, and an even more international character. The Berry Area is a leading event for the entire supply chain. read more

Gruppo VéGé, the first modern distribution group born in Italy, is participating in Macfrut for the first time, an international trade fair for the fruit and vegetable supply chain (Rimini Expo Centre, April 21-23, 2026). Gruppo VéGé will have its own exhibition area, represented by its 32 members. read more

Diverse representatives from the modern distribution sector will participate in Macfrut this year, signaling a growing interest of retailers in fresh fruits and vegetables and direct relationships with the supply chain. Among them, for the first time, even the VéGé Group will be present. Fruits and vegetables account for 65% of... read more

At Macfrut 2026, the Healthy Food Area expands its offerings and triples the options for professionals in the fruit and vegetable sector. The themed areas... read more

At Macfrut 2026, The Healthy Food Area is divided into three sections. It triples the offer to operators for a 360-degree journey on health-promoting products. Located in a specific area of the fair (Pavilion D3), marked by an identifying color (green), it hosts "Healthy Food" with. read more

Tropical fruits will be the main highlight of the upcoming Macfrut event in Rimini, Italy, taking place from 21-23 April 2026. The focus will be on the international trade segment this year. The fair will feature the participation of Florissima&Fruit, a company from Ecuador specializing in tropical fruits. read more

The partnership between Macfrut and Acqua Campus is renewed. The focus is on the water resource with a sustainable and innovative management approach. Join us at the Pre Harvest area from Tuesday 21st to Thursday 23rd April 2026 at the Rimini Expo Centre, where you can get hands-on experience with the latest developments. read more

The organizational machine of Macfrut, the international trade fair for the fruit and vegetable sector (April 21-23, 2026), is running at full speed. Three months before the event at the Rimini Expo Centre, there is a 28% increase in the exhibition area compared to the same period last year. read more