Among the two main trade fairs in the Italian agri-food sector - Macfrut and TuttoFood - the Consortium for the Protection of Sicilian Red Oranges PGI has recently intensified its promotional activities, participating in two complementary but increasingly read more

Plant Nursery had a very successful edition at Macfrut 2026, the trade fair dedicated to innovation in the nursery industry, coordinated by SOI (Italian Society of Horticulture and Floriculture) and CIVI-Italy (Interprofessional Center for nursery activities between nursery associations and unions). read more

Two weeks after the closing of Macfrut 2026, for ULMA Packaging it's time to take stock of a participation that once again confirmed the strategic importance of the fair in dialogue with the international fruit and vegetable sector. The edition held at the Rimini Expo Centre was... read more

At Macfrut, an update was provided on the results of the project dedicated to the production of aeroponically grown seed potatoes in Sila, an initiative developed to strengthen self-sufficiency and competitiveness in the supply chain. The company Euro Radici Felici was the main focus of the meeting. read more

The Macfrut 2026 event by Annatura, held in Rimini, ended with a very positive outcome as the company transformed its exhibition space into a strategic hub for launching Le Native. The new premium line not only attracted the interest of the national retail sector but also caught the attention of... read more

The Macfrut 2026 trade fair took place in Rimini from April 20th to 23rd. This was the 43rd edition of the event, which has been one of the most important meetings in the horticultural sector worldwide for years, with a particularly strong representation of countries in the Mediterranean region. read more

At Macfrut Basf Nunhemssi, a clear proposal was presented: to lead varietal change through concrete, market-oriented solutions. In a conversation with Matteo Bano, area sales manager, the increasingly strategic role of the company in developing new genetics emerges. read more

At Macfrut, FungAmico - a Verona-based cooperative specializing in the cultivation, selection, and processing of fresh mushrooms for 25 years - presented Griglia in festa, a new line specifically designed for grilling, marking an evolution of the company's product offerings towards. read more

The international fruit and vegetable trade fair Macfrut 2026, held annually in Rimini, Italy, demonstrated that today's fresh produce industry is not just about cultivating and selling fruits and vegetables. It is a complex system in which products are connected to geopolitics, export diplomacy, read more

"The last day of Macfrut, 23 April, was also the first day of the Freskon fair in Thessaloniki, Greece. Unfortunately, there wasn't much activity on that day, as the partial overlap affected the Greek fair negatively. Perhaps the two organizations could agree on a calendar for the benefit of exhibitors and." read more

Table grapes look best in crates when the bunches are separated. Sponges have long been the material of choice for this purpose, but paper is also an option. Francesco Giuseppe Riccardi and Luigi Riccardi, the owners of Cartobox, at Macfrut, stated, "The paper separator is" read more

This year, VLAM participated in Macfrut in Rimini for the first time. Their participation in this trade fair for the fruit and vegetable sector is part of a three-year promotion campaign for Conference pears, which is partially subsidized by Europe. The main goal is to strengthen the position of Conference pears. read more

During the latest Macfrut edition, Fall Creek organized a blind tasting session with over 100 participants, including growers, technicians, and industry professionals. The main aim was to determine which blueberry variety consumers prefer. Marius Sponholtz, EMEA Retail Manager at Sekoya, and Laura Cosano were also present at the event. read more

Closer ties between Macfrut and Chile. During the recent edition of the international fruit and vegetable supply chain fair, held at the Rimini Expo Centre, a Memorandum of Understanding was signed between Macfrut and Frutas de Chile, the main association of exporters. read more

Three days full of meetings and discussions about the future of the fruit and vegetable sector: this is the summary of Op Kiwi Sole's participation in the 43rd edition of Macfrut 2026, held from April 21st to 23rd at the Rimini Expo Centre. read more

At Macfrut 2026, Spreafico is implementing a wide-ranging strategy that intertwines category development, brand enhancement, and partnership building, with an increasingly market and consumer-oriented approach. Stefano Aiello summarizes the main directions. read more

The 43rd edition of Macfrut, a prominent international trade fair focused on fruit and vegetables, concluded in Rimini on Thursday, April 23, 2025, slightly earlier than its usual May schedule in previous years. Next year, the event will also be held during the same week. read more

A week to remember for the Ruggiero Group, a protagonist at Think Fresh 2026 and Macfrutcon with results and initiatives that consolidate the brand's growth path in the Italian fruit and vegetable sector. The "week of consecration" began with the recognition obtained at... read more

La Linea Verde is focusing decisively on the fresh convenience segment, presenting at Macfrut a detailed package of innovations for the refrigerated counter. Matteo Laconi, marketing manager, is presenting them, highlighting how the company is working to expand the product range and stimulate new trends. read more

Italian families confirm a strong focus on healthy, sustainable nutrition and plant-based products, rediscovering the pleasure of cooking at home. This is what emerges from the analysis presented by ISMEA at Macfrut 2026, titled "Fruit and vegetable purchases". read more