Characterized by a bright red flesh and a dark green - almost black -rind, Dolce Passione watermelons are now part of a consortium. Consorzio Dolce Passione was in fact presented at Macfrut - a fully Italian project that is the result of over 7 years of research that have brought to the
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Transparency and convenience are the strengths of the new packaging designed by New Factor for its dried fruit references, including shelled walnuts, pine nuts, almonds, goji berries, cashews, grains and other references. read more

Breaking the mould was San Lidano's aim for this Macfrute and the result went even beyond expectations. As the company had anticipated (click here to read more), the project was to represent the fruit and vegetable sector under the sign of art, that of the artist
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The blueberry coloured Macfrut blue, the fruit and vegetable fair that filled the halls of the Rimini Expo Centre with visitors for three days. The second day of International Blueberry Days (Thursday 4 May) saw the Global Players, represented by the companies
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Over the last half century, fruit and vegetable packaging has undergone profound changes and developments worldwide. Since 1973, Sorma Group has been among the protagonists of these changes, together with all the people who have contributed to its success: customers, suppliers, and
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Communicate well to grow better. This was the aim of the workshop 'The successful communication of Italian PDO PGI fruit and vegetables' held at Macfrut 2023, organised by ISMEA in cooperation with Origin Italia within the National Rural Network. read more

The 2023 edition of Macfrut saw Unitec involved as a technical partner of the International Blueberry Days event. By supporting this event the group wants to emphasize the importance of technological innovation in fostering the growth of the blueberry market worldwide, as demonstrated by the
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Les Herbes du Roussillon was present for the first time at this year’s Macfrut event in Italy, a great opportunity for the French producer of aromatic herbs to increase its presence in Europe and beyond. Already present in Germany and Belgium, the dried herbs in bouquets, the latest
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For Apofruit, a new supply chain project is getting underway. This is the collaboration with the company Colt.Or. which, as we had anticipated in recent days (click here to read more), was made official at Macfrut during a dedicated meeting. read more

The blueberry was a major player at Macfrut 2023 thanks to the International Blueberry Days where the world of the blueberry and the importance of technological innovation for market growth was analysed; read more

I could start this commentary on Macfrut 2023 by rattling off all the record-breaking figures of this edition, but I think it is fairer to emphasise that what we experienced last week was certainly the result of teamwork on the part of the supply chain, as the President himself pointed out.
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From the halls of Macfrut, VOG is already looking ahead to the 2023/2024 apple season. On the occasion of the Rimini appointment, the Consortium outlined its next strategies, based on the four elements of the Home of apples structure: origin, expertise, sustainability, products and brands; read more

Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Communicate well to grow better. This is in short the meaning of the workshop 'The successful communication of Italian PDO PGI fruit and vegetables' held yesterday, Thursday 4 May, within Macfrut 2023. Organised byISMEA in cooperation with Origin Italia in the framework of
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From the Macfrut pavilions, VOG is looking ahead to the 2023-2024 apple season. On the occasion of the Rimini trade fair, the Consortium is outlining its future strategies, based on four elements of the Home of apples structure: origin, expertise, sustainability and products and brands. read more

Innovations in natural products for plant protection, nutrition and biostimulation were awarded at Macfrut, the International Fruit and Vegetable Exhibition. This happened in the third edition of the Biosolutions Innovation Award, the recognition promoted byAgri2000 in the framework of the
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More crowded than the previous day and sold out. These are the most recurrent words we heard to define the second day of Macfrut 2023, marked from the morning to the late afternoon by a dense networking activity that allowed the
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'The Pachino tomato is not just any tomato and we have to communicate this to all the buyers and buyers we met at Macfrut. We have an important and long history that deserves to be told in detail'. These are the words of the president of the consortium
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Macfrut was yesterday the venue for the meeting of the Italian, French and Spanish delegations of the International Table Grape Contact Group. The meeting was also attended by several members of the Table Grape Committee of the interprofessional organisation Ortofrutta Italia, led by
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