After the Rivoira Group took over the exclusive rights to the two yellow kiwi varieties developed by New Kiwi Plant (NKP) and the University of Udine last year, a project update was now presented at this year's Macfrut in early May. read more

After the excellent results of the last edition (click here to read more) Macfrut is back in the limelight. read more

A total of 49,700 visitors packed the halls of the Rimini Exhibition Centre during the three days of the event, an increase of 29% compared to the previous year. A 40th edition that will go down in history for the quality of the visitors, the high-level proposals
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In the last few days at Macfrut I have been asked this question: 'How come large-scale distribution is 'demonised' by the production world? 7A question that in my opinion is provocative, full of preconceptions, which in 2023 I would never have expected, because it is certainly a child of the past, as it is
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A record number of people attended the fortieth edition of Italian fresh produce trade fair Macfrut, according to the organisers of the show, which took place in Rimini on 3-5 May. read more

At its 40th edition, Macfrut, an international fruit and vegetable fair for professionals from Italy and abroad, has reached its full potential with full halls like never before, more booths, exhibitors, and visitors from all over the world. More importantly, there is still much room for
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Selenella Consorzio Patata Italiana di Qualità (Italian Consortium for Quality Potatoes), made its presence at the 40th edition of Macfrut with products derived from agriculture 4.0, with a high level of quality and low environmental impact. Among other things, harvesting operations of new
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Depleted soil, new diseases, drought, lack of cold hours, extreme weather events: these are some of the challenges faced during the fourth edition of the Biosolutions International Congress. Organised by Agri2000 Net on the second day of Macfrut (4 May), the event
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Summer can come - and this year it brings juicy news: "We believe in Ondine because the quality of our flat nectarines and peaches is simply so high," emphasised Matteo Mazzoni of the Italian company of the same name when at last week's Macfrut the
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The numbers can only attest to what was a record edition of Macfrut, its first 40 years ended with a bang: almost 50 thousand visitors and those who were in the pavilions were able to see for themselves the turnout at the stands, the enlargement of the
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The 40th edition of Macfrut 2023, Italy's most important exhibition in the fruit and vegetable sector, has just ended, and for Agricola Lusia the balance is decidedly positive. read more

VOG is looking ahead to the 2023/2024 apple season. At MacFrut held in Italy, the Consortium outlined its next strategies based on the four elements of the Home of apples structure: origin, expertise, sustainability, and products and brands.  read more

If enhancing the value of one's products is the objective of all companies, there are still few that are committed to creating a real culture of this. The latter is the mission of Antonio Ruggiero SpA, a company specialising in the production and distribution of potatoes and onions, present
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On the occasion of Macfrut2023, the Ribera Orange P.D.O. Parlapiano Sicilia met with the Minister of Agriculture Lollobrigida, whose priority is the promotion of P.D.O. and P.G.I. products and the strengthening of Made in Italy. read more

At Macfrut 2023, Hm.Clause was a guest at the stand of Pomodoro Igp da Pachino. Giovanni Canino, foodchain specialist at Hm.Clause Italia, told us about the launch of two important novelties: two varieties that have developed resistance to the Tobrfv virus, which has been present for several years, especially
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Tasting a tomato and expressing a judgement seems a simple act, in some ways trivial, but if the comparison is between professionals in the sector and simple consumers, one notices even substantial differences, even if the parameters are the same, and although the analysis simplifies the perception
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Hummus, soups and velvety soups. These are the novelties of Valfrutta Fresco presented during the last edition of Macfrut. References made by small artisan producers and which are attracting the interest of large-scale organised distribution, where they will be available in a few
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A total of 49,700 admissions were recorded during the three days of the fair at the Rimini Expo Center, an increase of 29 % compared to the previous year. In addition, twice as many international exhibitors and a diverse programme: this year's Macfrut leaves not only the organisers, but also
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Small fruits were the protagonists at Macfrut 2023; during the event several solutions were tested in the experimental fields of the exhibition. Great performance for Arrigoni's agro-textiles. "The areas of small fruits are expanding even in areas with little vocation because of the climate
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Success for the participation at Macfrut 2023 of Road to Quality, the Assosementi project set up to guarantee traceability and quality of horticultural products along the entire supply chain, from seed to table. During the Rimini exhibition, which in its fortieth edition set a record of
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