Berries are booming. No wonder: strawberries, blueberries and co. are considered superfoods and are pure convenience. This is why the soft fruit product group is considered an absolute growth and turnover driver in the fruit industry. However, there are some product-specific peculiarities in quality assurance
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The Coca-Cola Company has agreed to license one of its brands for use within the fresh produce category for the first time ever. read more

This year NFU Cymru is celebrating the 25th anniversary of its Wales Woman Farmer Award and along with sponsor NFU Mutual, is once again launching the search for a winner. read more

Spain’s Melones El Abuelo has launched a a new marketing campaign to promote its Piel de Sapo melons. Under the ‘Inicios’ (Beginnings) tagline, it seeks to highlight the company’s core values of passion, tradition and teamwork that have guided it throughout its history and continue to be
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Breedx, the vegetable varietal development company, has taken the well-worn cliché of ‘Tasty Tomato’ and, using classical plant breeding techniques, is well on the way to commercialising innovative varieties.  read more

The World Avocado Organization (WAO), whose mission is to drive global avocado consumption by promoting the fruit’s health benefits, says the super-food is good for our guts. read more

Dutch supermarket chain Albert Heijn has introduced weekly bonus offers on locally grown, seasonal produce, as part of a plan to increase its focus on fresh fruit and vegetables and to offer extra benefits and discounts to its customers. read more

The latest BFAP Baseline Study on the South African citrus industry has predicted that up to 4,000ha of citrus production could be culled in South Africa over the next ten years. read more

Fresh Del Monte Produce has been named one of America’s Most Trusted Companies of 2023 by Newsweek for the second consecutive year. read more

To mark National Banana Day, the world’s largest fresh produce company Dole says it wants to track down consumers in the US who have never eaten the fruit – despite it apparently being the top-selling item in American supermarkets and a staple for the vast majority of households. read more

The Co-op is to invest more than £240m over the next five years into strengthening its membership proposition and launching new member price benefits. read more

CIV’s latest strawberry innovations were presented at the recent North American Strawberry Symposium (NASS) that took place from 7-10 March 2023 in San Louis Obispo, California/USA. Mauro Grossi, president of CIV, explains: “During the Symposium, our partner Idris Consulting in the
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The April 2023 edition of Asiafruit Magazine is now available on the Asiafruit app – Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. read more

E-commerce giant Amazon has continued to expand Amazon Fresh in India with the online grocery service now available in more the 50 cities. read more

Pablo Campino, member of the Chileprunes Technical Committee and head of the Pacific Nut Company's D'Agen Plum Programme, refers to six major issues that must be addressed in order to achieve what producers are looking for in terms of productivity, profitability, quality and sustainability of their products.
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The Vega Baja del Segura artichoke brand has participated for the first time in the Salón Gourmets, the food and beverage fair dedicated to quality products or delicatessen number one in Europe. read more

Despite a drop in production at the beginning of the season, the avocado sector in Morocco ended on a positive note, with volumes almost beating the historical record, and a total production of 40,000 tons. With Zouhir Daissoria, an expert in the cultivation of avocados and CEO of First Green
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Melones el Abuelo launches its promotional campaign for the piel de sapo melon under the claim "Inicios" (Beginnings). An exaltation of the melon's flavour, as well as a reflection on the technological advances in agriculture, which allows us to evoke memories of the past. read more

The nursery Viveros Grajera has been authorized for the multiplication and sale of the Jusant I variety of blueberries. read more

April precipitation added moisture to the soil on farms but also affected the plantations of early walnut varieties, which had already formed fruit buds. To protect the future harvest of early walnuts, which, taking into account the weather in the first half of spring, is unlikely to be high,
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