Under the motto "Pure Energy," the brand's positioning as an energy provider is being made tangible - while also creating impressive, shareable brand assets. The campaign was designed and implemented by the creative agency The Lakehouse. read more

Apple and Pear Australia (Apal) has named grower Matthew Lenne as the director of its pear division. read more

A premium brand must keep its brand promise to consumers - a difficult task, as emphasized by Germano Fabiani, who is responsible for fruits and vegetables at Coop Italy - fruits and vegetables are ultimately exposed to the climate. His suggestion: High quality. read more

A new R&D project has been launched by Fera Science to advance on-farm control of spraing in potatoes. read more

In week 46, however, Fedefruta warned that the forecasts for the shipment of fresh cherries could decrease, especially for the Regina, Santina, Royal Dawn, and Lapins varieties. The main cause cited was fruit drop in certain growing areas. Claudia Soler, managing director of the read more

The predicted hectare yields have increased for all categories except RubyRed, while the predicted hectare yields for Green and Organic Green are at a record level due to improved yields and at the same time have a high market value. The predicted... read more

Until September 2024, a volume of 5,004,938 tons of fresh fruit was exported (+9.5%) worth 7.379.203 billion euros (+9%). After citrus fruits, the most exported fruits were stone fruits, watermelons, melons, and berries. Noteworthy is the growth in stone fruits, except for. read more

Despite draconian fiscal measures and the raising of the key interest rate to a record high of 21%, with the clear intention to raise it further, prices for the most important fruits and vegetables are still on the rise, according to the weekly price monitoring conducted by 'EastFruit'. read more

The World Union of Wholesale Markets has officially endorsed a new initiative to establish an International Day of Fruits and Vegetables. read more

Zespri states that its main priority is to create long-term value for New Zealand kiwifruit growers. This was highlighted in the company's latest Kantar Brand Power report, which ranked Zespri as the top fruit brand in its core 15 markets for the first time. read more

Growers in what is now South Africa's largest grape production region, the desert-like area along the Orange River, have begun harvesting, and the first shipments are expected to depart for UK and European markets by the end of the week. read more

During four immersive days from November 6-9, 600 attendees from all licensed Arra grower companies came together to enhance their understanding of grape varieties produced in Brazil through intensive, hands-on sessions. read more

Berry grower James Porter, who operates on the east coast of Scotland for Angus Soft Fruits, explains to Fruitnet MD Chris White why he has traveled to London to participate in the large protest against the Labour government's new inheritance tax regulations. read more

Chiny przywitały swoją pierwszą dostawę awokado z Tanzanii po tym, jak kontener dotarł do Centrum Dojrzewania i Dystrybucji Mr. Avocado na Południu Chin. read more

Many top table grape breeders are closely monitoring the varieties that South African growers have been planting in recent seasons as they begin this year's new harvest. read more

A shipment of blueberries grown by Qali, a part of Agrícola Cerro Prieto (ACP), has become the first Peruvian container to depart from the Port of Chancay, which was officially inaugurated last week. read more

First shipments of Guatemalan Hass avocados could reach the US market in time for next year's Super Bowl weekend on February 9, following an announcement earlier this month by the United States Department of Agriculture's Animal and Plant Health Inspection Service (USDA-APHIS). read more

Bayer and Netafim, Orbia’s Precision Agriculture business, have announced an expansion of their strategic collaboration, beginning with new digital farming solutions for fruit and vegetable growers. read more

Pre-season forecasts suggest that the Chilean cherry crop is set to increase by nearly 60 percent in the 2024/25 season. China is anticipated to be the primary market for this additional production. The question arises whether China has the capacity to absorb the higher volume without experiencing significant price depreciation. Additionally, concerns exist about whether there is sufficient infrastructure in terms of packing, shipping, and logistics to handle the increased output. read more

The November 2024 issue of Asiafruit Magazine is now accessible to subscribers through the Asiafruit app on Apple, Android, and desktop platforms. This edition features the most recent news and insights from the dynamic fresh produce markets across Asia. read more