Bonduelle, a world leader in the vegetable industry, unveils its new brand image through a new logo: a significant step that renews and consolidates the company's direction, pursuing its mission to promote the transition to a diet rich in vegetables for well-being. read more

Valfrutta continues to innovate with its fruit pulp, a strategic category for the "first-hand nature" brand that meets the needs of various consumer targets, with all the taste and naturalness of fruit. read more

During the Open Day in Fondi on May 27th at the Agricultural Company Petrillo Roberto, Syngenta Vegetable Seeds presented to industry operators Doryta, the midi plum which represents the evolution of Piccadilly, a true gem of the Italian agri-food tradition. read more

The success of avocados is now a well-established fact, as evidenced by the analyses of the Agroter fruit and vegetable Monitor, where consumption continues to grow in various distribution channels. This progression still has potential in our country. read more

Tropical fruit cultivated among the fields of Salento and promoted on social media, this is the dream reality that Daniela and Costantino created about 5 years ago. The story of their journey with passion fruit, mango, bananas, and avocados is being told by the Corriere del Mezzogiorno. read more

According to the latest wholesale price index compiled by Unioncamere and BMTI, in April prices in the fruit and vegetable sector were particularly influenced by the instability of weather conditions, characterized by spring temperatures. read more

"Give good fruits - Italians and the "new" habits of fruit and vegetable consumption" is the title of the research project carried out by the Orsero Group in collaboration with Ipsos and Corriere Della Sera, presented yesterday. It is a commitment that goes beyond words for the Group, aiming to investigate the "new" habits. read more

Among Fomet's new products, one innovative formulation stands out, characterized by its essential elements such as nitrogen and carbon, and the presence of natural molecules that support plant metabolism and nutrition. We are talking about Vigoramin Power. Click. read more

Talking about low prices always has an impact, even more so if the strategy is highly successful among customers, as in the case of Aldi in Spain. According to data from the end of April, released by the consulting company Kantar Worldpanel - as reported on Revistamercados.com - the fruits and vegetables from read more

After examining Purpose and Profit, the first two new P's of the Marketing Mix proposed at the 2024 edition of Think Fresh, today we introduce the third P, that of Planet, which aims to replace Promotion, to represent how the survival of the planet is becoming. read more

The value of the brand is also important in the fruit and vegetable sector in wholesale markets. In this channel as well, the presence of the brand helps ensure an excellent level of quality and fosters long-term customer loyalty. We discussed this with Abramo, Francesco, and Vincenzo. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, is renewing its presence for the ninth consecutive year at RIMINIWELLNESS, an unmissable event dedicated to the entire wellness world, which will take place in the city of Rimini from May 30 to June 2. read more

"Gathering diversity, nurturing hope": this is the theme of the first International Potato Day, which will be held on Thursday, May 30. The event was officially established by the FAO - Food and Agriculture Organization of the United Nations. read more

The story of Fanta is incredible, and as often happens with things destined to make history, in this case soft drinks, it was born almost by chance or by mistake. read more

The vegetables are going through a positive moment. Especially tomatoes are facing ridiculously low prices, but eggplants and zucchinis are not doing any better. The peppers, on the other hand, have not been dragged into the negative trend and are also doing well this year. read more

This week, in La Borsa della Spesa (click here), the service for Italian consumers created by BMTI (click here) and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit, strawberries have returned. Abundant and at excellent prices, in fact, the production of the read more

McDonald's confirms its support for the Emilia-Romagna region with the sixth edition of My Selection, the premium line of burgers selected by Joe Bastianich, created to enhance Italian PDO and PGI products, their quality, and their close connection to the territories. read more

On Thursday afternoon, the ordinary and extraordinary meetings of the members of the consortium company "Distretto Produttivo Agrumi di Sicilia" took place, gatherings that were full of content and significant news for the Sicilian citrus fruit sector. read more

"What future for kiwi?" a question that haunts several producers dealing with the Morìalungo throughout the Peninsula, a question that they tried to answer during the technical day organized by the kiwi working group of the Society of Fruit and Vegetable Horticulture (SOI). read more

Chestnuts and walnuts, and more generally, nuts, were the protagonists of the meeting that took place on Thursday as part of the Festival of Economics in Trento and organized by the Edmund Mach Foundation. In the Calepini Room of the Chamber of Commerce, with Silvia moderating. read more