"The opening of the new Fruit and Vegetable Pavilion at the Milan Market represents an extraordinary signal of our structures' ability to invest innovatively in logistics and digitalization, becoming competitive at an international level - comments Fabio Massimo." read more

The Red Passion Day on May 7, 2024 exceeded expectations, emerging as an important date for innovation and excellence in the world of kiwi. read more

The enthusiasm of the exhibitors confirms Macfrut as an international event in the fruit and vegetable supply chain. During the three days at the Rimini Expo Centre, there were 56,200 entries into the exhibition halls, representing a 13% increase in attendance compared to last year. read more

A strong team from VIP is present at Macfrut 2024. For the Association of Fruit and Vegetable Cooperatives of Val Venosta, Italy remains the number 1 market, absorbing about 60 percent of the production. read more

That varietal innovation was at the center of Apofruitera's growth strategy was already clear, and in recent days, during Macfrut, the company further elaborated on the features of its project in a dedicated press conference (click here to learn more). Here are the key points highlighted. read more

Varietal innovation and communication, the ability to attract new consumers, and year-round marketing, with peaks even in summer: there are many changes in the apple category, and VOG - Home of apples is among the main protagonists of these new developments. read more

This Spanish person writing to you was in Cesena in 1983, at the first edition of Macfrut. At that time, Fruitlogistica did not exist, because - among other things - the Berlin Wall was still standing and German fruit and vegetable companies were attending Anuga in Cologne. In 1989 the wall fell, and a few years later, read more

Spanish spending on fresh products in the shopping cart increased from 1,901 euros in 2022 to 2,044 euros in 2023, representing a 7.51% increase, according to data from the sixth edition of the Aldi Fresh Products Observatory in Spain. Specifically, fruits and vegetables have become the... read more

Italy's production of hazelnuts, almonds, walnuts, chestnuts, and pistachios in 2023 amounts to 270 thousand tons. It is a rich and diverse offering in terms of variety and distinctive characteristics, reflecting the different territories of origin, which places Italy in a prominent position. read more

Focus on Dominican Republic mango, new frontiers in rootstocks, the value chain of varietal innovation in fruit growing, business opportunities with Namibia, supply chain agreements in the herbal sector. There are many events also on the last day of Macfrut (10th). read more

Bonduelle, a leading company in the vegetable market in Italy, presents two important product innovations: the brand new Wellness Salads, ready-made salads rich in tasty ingredients to promote physical and mental well-being, and the Pasta Joyful, recipes based on pasta and vegetables for a read more

The secret of modern fruit growing? It's varietal innovation, carried out with great attention to the needs of both the producer and the consumer. This is, in summary, what emerged during the press conference held by Apofruit, a fruit and vegetable cooperative with over 2,700 members. read more

Over a thousand inspections have been carried out by monitoring teams on the front line of the fight against locusts in the mid Tirso Valley, in central Sardinia, of which 642 reported the presence of locusts, followed by 361 disinfection interventions. read more

Twenty years in the fruit and vegetable sector, working to enhance Italian products through packaging. Packaging is not just a simple means of transport and protection, but a vehicle for an identity - a brand - with all its values, stories, and distinctive traits. read more

On the second day, Macfrut experiences a boom, with the pavilions of the Rimini Expo Centre filling up with visitors from the early hours of the morning in a continuous flow of people. The international fruit and vegetable supply chain fair continues today, Friday, May 10th. read more

The blueberry, a representative crop of fruit growing in the Cuneo area, was the main focus of the conference that took place recently at Macfrut to present the results of the research project on Symbiotic Agriculture by Op Joinfruit from Verzuolo (CN) in collaboration with. read more

Jingold, a global kiwi specialist, at Macfrut discussed the project on the efficient use of water resources, the management of which affects the qualitative parameters of fruits, with implications for the entire supply chain, up to the final consumer. read more

The Consortium for Sicilian IGP Oranges is participating in the two major industry fairs, Macfrut and Cibus, currently taking place in Emilia Romagna. This presence marks the end of a marketing and promotional season that the Consortium has tackled with great commitment, having to multiply its efforts. read more

The municipality of Bergamo is planning an intervention worth over 17 million euros for the city's fruit and vegetable market. read more

The watermelon season is about to start and within the supply chain, there is a moderate sense of optimism, stemming from the particularly positive trends of recent years both in terms of prices and consumption. Clearly, this is for what is perhaps the most weather-dependent product of all. read more