On Tuesday, December 9, the usual Marketing Committee meeting of Assomela took place, during which updated data on the production and market trends of Italian apples were analyzed. read more

The Insalata dell’Orto expands its High Protein range - Ready to Cook with a new offering designed to meet the increasing demand for functional solutions that are also rich in flavor and convenience. read more

The September update on Italian fruit and vegetable trade data - processed by the Agroter's Fruit and Vegetable Monitor - paints a far from reassuring picture. After the positive signs observed in August (click here for more details), the trade balance... read more

Week 48, which according to the solar calendar ends on November 30th, confirms to be negative for sales of pre-packaged fruits and vegetables. In this scenario, all channels are facing difficulties, except for discount stores, which are starting to grow again after a few weeks of decline. read more

In a context of not always brilliant consumption, positive signals emerge for companies that focus decisively on quality and service. This is the case of Ortonuovo, a Veronese company specialized in ready-to-eat vegetable dishes, which is on track to close the year with a new double-digit increase. read more

Yesterday was a day dedicated to technique, innovation, and market perspectives organized by Cora Seeds at Agriturismo Massari in Conselice (Ravenna). An event that brought together producers, technicians, and industry operators, confirming once again the. read more

Morocco consolidates its position as one of the most dynamic players in the fruit and vegetable export market, achieving new record performances in two key segments: sweet peppers and mandarins. According to EastFruit's analysis, the North African country continues to strengthen its presence. read more

Pizzoli, an Italian reference point in the world of potatoes, thanks to Sky Brand Solutions, the department of Sky Media, is once again among the official partners of MasterChef Italia, the Sky Original cooking show produced by Endemol Shine Italy. read more

Set aside the cotechino and lentils: in Spain, during the holidays, luck is sought with grapes. read more

In the United States, the race for retail supremacy is no longer just about price or assortment: the new frontier is time. And in the ultra-fast delivery game, Walmart and Amazon are raising the pace like never before, unveiling two deeply strategic approaches. read more

The Joinfruit Producer Organization of Verzuolo (CN) enthusiastically announces a new, significant step in its path of aggregation and development, welcoming the Agricultural Cooperative Biodiffusione Canavese of Mazzè (TO) among its members. The entry of the cooperative strengthens the... read more

The holiday season is made up of lights, gatherings, and moments that are filled with special details. Among these, fresh fruit has a unique role: it brings lightness, liveliness, color, and that natural aesthetic that immediately makes every table more welcoming. However, sometimes, some read more

The blueberry boom is now evident to everyone: worldwide numbers confirm the surpassing of this species over strawberries, which have always been considered the quintessential forest fruit. On the commercial front, blueberries have indeed surpassed strawberries both in volumes and... read more

In view of the TSW 2026, Anna Wize, author and conference moderator, recounts the main themes of the January 24th edition dedicated to greenhouse vegetable production in Poland. Among viruses, parasites, "zero residue" cultivation, and innovations such as cultivation. read more

Dried fruit continues to play a leading role in the Italian food landscape, completing its transformation from a product typically associated with seasonality to a stable and daily presence on consumers' tables. The updated Circana data as of November read more

It is Instagrammable, recipe-worthy, it is "More", in every visual, sensory and gustatory declination. It is MelaPiù, the apple of the Ferrara Consortium (Fuji MelaPiù®, the original, and the more recent Gala MelaPiù®). Its presence has started on the shelves, characterized as always by read more

The 2025 melon campaign will be remembered as one of the most complex in recent years: a journey marked by unpredictable weather, intermittent consumption, exceptional peaks, and challenging phases to manage both from a production and commercial point of view. Truly understanding its scope, read more

Renetta DOP, the renowned apple from Val di Non, is once again at the center of a major initiative to support research, prevention campaigns, and the promotion of a healthy lifestyle. Following the positive experience started in May of this year, Melinda and the AIRC Foundation... read more

Chiquita, in collaboration with M.eM. Fruit, distributor for Central and Southern Italy of the Chiquita brand and various fruit varieties, will be the Official Sponsor of the 3rd edition of "Run for Love", the charity run organized by A.s.d. Run For Love project Anna Cerbone. read more

The usual appointment with "La Borsa della Spesa" is back, the service curated by BMTI and Italmercati in collaboration with Consumerismo No Profit, which every week provides consumers with useful information to navigate the purchase of fresh agricultural products, highlighting seasonality. read more