Week 15 ends with a good performance for the fruit and vegetable sector, which continues to show positive results. Growth is observed across all physical sales channels, including supermarkets, while online sales have seen a slight decrease. Among the most prevalent categories... read more

There is a new way of telling the story of Italian fruits and vegetables. A contemporary, vibrant language capable of inspiring and engaging the new generations. This is the spirit of "Harvesting Happiness," the format designed for 2025 by Spettacoli alla Frutta - the Temporary Association of. read more

The region of Murcia is consolidating its position as one of the European capitals in bell pepper production, despite a challenging start to the campaign and new phytosanitary threats. The sector is focusing on quality, sustainability, and innovation to maintain competitiveness in international markets. read more

In the fruit and vegetable markets, the first Italian nectarines of the season made their debut, and the response from customers was immediate. This is reported by Alessandro Marchese, a wholesaler and president of Fedagro Rimini, who emphasizes how the quality of the product has been well received. read more

Two violent hailstorms have occurred in Spain in the last few weeks: the first one severely hit Catalonia, causing serious damage to crops and heavily affecting the fruit-growing countryside, while the more recent one affected the Valencian Community, as reported. read more

During the periodic surveys conducted in the retail points by IFN, we have found that some horticultural categories have quite uniform assortments among different stores, especially when it comes to similar formats and sizes, as in the case of potatoes. However, they are not uniform. read more

Fresh fruits and vegetables last longer thanks to a revolutionary discovery in the field of food preservation. A team of scientists from Sree Narayana College for Women in Kollam, Kerala, India, led by Poornima Vijayan, has developed sustainable protective films. read more

In view of the upcoming holidays, La Borsa della Spesa, the weekly service of BMTI and Italmercati Business Network, in collaboration with Consumerism Non-Profit, recommends the best seasonal products to purchase. read more

Bonduelle shines the spotlight on a cereal that has always been a protagonist on Italian tables: corn. With the contribution of nutritionist biologist Massimiliano Piolanti (click here to learn more), its valuable nutritional values are explored and its perfect nature is highlighted. read more

In the vast universe of Italian fruit and vegetables, there is a new team ready to save the world... or at least the shelves of the large-scale retail trade. They are called "The Heroes of Fruit and Vegetables" and they come directly from Vittoria, in the heart of agricultural Sicily. Leading them are not capes. read more

After the success of the sales campaign in Europe and North America, the development of Kissabel® continues with the new harvest in the Southern Hemisphere. The disruptive range of apples with colored flesh ranging from pink to deep red is continuing its development phase in Australia, Argentina, Chile, and New Zealand. read more

With the opening of Medfel 2025, the leading B2B fair for the French fruit and vegetable sector, which closes today in Perpignan, the first estimates on the 2025 apricot campaign in Europe have been released. Tomas Bosi from the Statistics department provided an update on the Italian situation. read more

For the 2025 edition of Macfrut, the leading trade fair for the fruit and vegetable sector, which will take place from May 6th to 8th at the Rimini Expo Centre, ULMA Packaging confirms its participation as an exhibitor. The company, a leader in packaging for fruits and vegetables, will be present at the event. read more

Everything is ready for the International Potato Symposium. As the main product of Macfrut 2025, The International Potato Symposium brings together experts from France, Switzerland, Austria, Belgium, Spain, Egypt, Namibia, and Italy for discussions on the third most cultivated species on the planet. read more

"The Great Beauty Italy is revving up engines in anticipation of the next edition of Macfrut, where it will be featured with a stand full of initiatives and moments of discussion among players in the fruit and vegetable supply chain. This is being told by Leonardo Odorizzi, one of the founding members of the network." read more

The 2025 edition of Macfrut will be a very special one for Apofruit. The international fruit and vegetable trade show, scheduled from May 6th to 8th at Rimini Fiera, will be one of the highlights of the celebrations for Apofruit's 65th anniversary. The cooperative's festivities read more

Planet Rossoritorna takes the stage at Macfrut 2025. The immersive event created by Cesena Fiera and Agroterp for the world of tomatoes is evolving and aims to gather the opinions of 1,000 visitors at the Rimini event on 15 tomato varieties presented in a contest by the ten event partners, both in. read more

The collaboration between Frullà and Pink Lady® continues and strengthens, a successful co-branding that combines the smoothie specialist with the renowned "heart-shaped label" apple appreciated throughout Europe. Alongside the two formats already available on the market - tubs and... read more

The Italian cherry campaign has officially started, with the first batches appearing yesterday morning in the main wholesale markets. During a visit to the CAAB in Bologna, we intercepted the very first crates of domestic product arriving from Puglia. read more

Between one holiday and another, we are now in the midst of spring and in the fruit and vegetable markets there is the usual change of season, with a growing interest in the typical products of this period. This is confirmed by Stefano Ciolli, Market Manager of Mercafir - the Center. read more