The collaboration between Brand-Cross and Nicofruit®, a company within the Frutthera Growers Organization, continues with the new integrated campaign Fragola Matera®. This campaign includes a content video and social media spot planning, as well as an outdoor planning with large billboards. read more

A true twinning between two great fruits from Sicily: this is what happened in Rimini, during the first day of Macfrut, between the Consortium for the Protection of Red Oranges from Sicily IGP and the Consortium for Ribera Orange DOP during the presentation of the Committee. read more

Record edition for the Consortium for the Protection of PGI Pachino tomatoes (with over 140 companies including producers and packagers), which was the center of attention at the major fruit and vegetable fair Macfrut in Rimini from the opening. Over 2500 dishes made with the red gold of Sicily. read more

Present all year on the shelves with 100% Italian product, carrots represent a certainty for the fruit and vegetable department. However, they do not always receive the attention they deserve from sector operators, despite the clear numbers: 11 thousand hectares cultivated throughout the Peninsula and... read more

They certainly didn't go unnoticed: cloaks fluttering in the wind, proud looks, and... a decidedly tasty shape. They are the mascots of the Fruit and Vegetable Heroes, the vegetable superheroes who conquered Macfrut 2025 with selfies, laughter, and lots of curiosity. Bringing them to the stage is Op Natura Sicula. read more

Our publication stood by Renzo Piraccini when dark clouds loomed over Macfrut, believing that the Italian fruit and vegetable sector deserved an international trade show with its own identity, which only Macfrut could guarantee. Therefore, we are pleased that this edition. read more

The experience of Nova Siri Genetics (NSG) at Macfrut in Rimini, which took place from May 6th to 8th, has ended positively. The Italian company specializing in research and experimentation with new varieties of strawberries and small fruits participated in the event this year within the Berry Area. read more

During Macfrut, an interesting meeting organized by the Grande Bellezza Italiana took place to compare different organizational models in the national fruit and vegetable sector. In particular: Melinda, the most structured aggregation model, as it was established at the end of the... read more

Jingold's participation in Macfrut 2025 began with the conference "Road to 2030: a path to be traveled together," a meeting reserved for producer members on the future of kiwifruit, exploring new market trends and global challenges. During the conference, the company presented its objectives. read more

The tomato category is a cornerstone for sales and margin in the fruit and vegetable department, but it is also, in every respect, the most complicated in relation to consumer preferences: the multiple variables related to aesthetic appearance, taste, and texture intersect with... read more

Macfrut - an international trade fair for the fruit and vegetable sector taking place at the Rimini Expo Centre until today - increasingly a stage for international initiatives. Such as the meeting "Opportunities of the Beira Corridor and the Manica Agri-Food Centre (CAAM):" read more

An evening full of emotions, memories, and visions for the future marked the celebration of the 65th anniversary of Apofruit Italia, which took place on May 6th at Frontemare in Rimini. The event, which was attended by a large number of people, coincided with the opening day of Macfrut and brought together customers, suppliers, read more

Great participation and a lively debate of interest for professionals in the agri-food sector characterized the conference "Prezzietariffe.it, to learn about the wholesale prices of the fruit and vegetable sector", organized by BMTI and held during Macfrut 2025, the trade fair. read more

What will agriculture look like in the future? This is the crucial question that has fueled the round table discussion "Ortofrutta Connect," organized today by JOINFRUIT and RURALL - Rural & Urban Digital Hub at the La Grande Bellezza Italiana stand at Macfrut. read more

An overall investment of over 45 million euros involving 21 agri-food companies in 8 Italian regions. The results of the "Paniere della" Supply Chain Contract were presented at Macfrut 2025, the international fruit and vegetable fair. read more

A major event for a leading player in the national fruit and vegetable industry. This is the impression left by "Connections - Voices of the Supply Chain, Visions for the Future", the evening organized by the Alegra Group - which brings together Alegra, Brio, and Valfrutta Fresco - to share. read more

The tenth edition of Think Fresh, the event dedicated to the fruit and vegetable supply chain organized by IFN with the scientific support of Agroter's Monitor Ortofrutta, took place in the Congress Center of the Grand Hotel in Rimini. read more

On the occasion of Macfrut 2025, the main Italian trade fair event dedicated to the fruit and vegetable sector, Origin Italia officially presented the DOP IGP Fruit and Vegetable Committee, a new body within the Association that aims to strengthen synergy between the Protection Consortia and to. read more

Among the scheduled events on the opening day of Macfrut, the press conference by Unitec was a must-attend. The event provided the opportunity to showcase the company's most advanced technological solutions, covering 50 types of products, with a particular focus. read more

Chiquita is participating for the first time in Macfrut, the leading international trade fair for the fruit and vegetable sector, now in its 42nd edition. The brand will welcome visitors and industry professionals in a space designed to showcase the Chiquita world through quality. read more