New IV Gamma proposals thanks to an innovative plant recently inaugurated, important club projects in the field of stone fruits and table grapes, and all the excellence of its members' production: the basket of novelties and confirmations that Naturitalia, a leading company in the field of fruit and vegetables, has to offer is rich.
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Dancer or carrot? This is how Armando Testa titled the carrot in the 1990s, while developing a successful series of posters dedicated to fruit and vegetable products for the Pioltello company. read more

"The year 2023 marked a significant recovery for the IV gamma market. After years of slowing consumption post-Covid, 2023 was the first year that saw a revitalised category, which had surpassed pre-pandemic levels. Consumers resumed buying
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NielsenIQ (NIQ) in "Lo stato del Largo Consumo in Italia" (The State of FMCG in Italy) analyses the consumption trends and purchasing habits of Italian households for the month of December 2023, taking a snapshot of the large-scale retail sector (GDO) scenario in our country. read more

Will the farmers come on stage at Sanremo? Until a few days ago it could only seem a provocation, but after yesterday's press conference everything is possible: 'We don't know if they will come. If the tractors come, I'll get them on stage,' this is how Amadeus responded to the
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Plant-based foods are no longer a niche and are now consumed by millions of Italians. One only has to look closely at the assortment of supermarkets to notice how much the range of plant-based products has increased in recent years. It is no coincidence that the various
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With the beginning of February we enter the heart of the Angys Pear campaign (click here to read more), produced and distributed in Italy exclusively by Spreafico Francesco & F.lli Spa, which is back again this year to delight the palates of pear-loving consumers. read more

Esselung presents itself in the third round of its storytelling with a new episode of the 'There's no shopping that doesn't matter' campaign. From peach to walnut, the baton now passes to carrot. read more

Inclusion, female empowerment, gender equality, prevention of violence against women, information and awareness-raising on the importance of prevention at the table through a healthy diet rich in fruit and vegetables. These are just some of the focuses on which the
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The 116th Fieragricola in Verona closed on Saturday after four days of the event recording almost 100 thousand visitors. A result up by 45% compared to the previous edition that consolidates the role of the event as the international reference exhibition in Italy for the
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Why is it that a former French minister for ecological transition, a former Socialist candidate for the presidency of the Republic, rails so violently against the products of neighbouring Spain and, perhaps forgetting that there is a European regulation on organic products, reloads the dose by stating
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"Make the difference. Stop #foodwaste" is the title of the 11th National Food Waste Prevention Day scheduled for today, 5 February, looking ahead to the ever more imminent goal of the Sustainability Goals set by the UN 2030 Agenda. It will be
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Piemla, the apple of Piedmont' is arriving on distribution counters. A name that represents the promotion campaign already started in recent months by the Piedmont region to enhance the fruits grown within the regional borders. The project was created to give the
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For the fruit and vegetable world, February means Fruit Logistica. The exclusive Kermesse in Berlin is a not-to-be-missed appointment, a stage that the entire Italian fruit and vegetable chain cannot help but animate. Also this year, within the Collective
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The new Eden Gold® pear marketed by Greenyard Fresh amazed us (click here to read more) with its innovative organoleptic characteristics for the sector: crunchy, sweet and juicy, perfect as a snack. A project that aims to breathe new life into the danger sector, in recent
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This week Geofur, the Veronese Op specialising in the production and distribution of radicchio, will be among the exhibitors at Fruit Logistica in Berlin with some important news. The company will be present at the fair in Hall 2.2 stand number B40. read more

2023 closes with a confirmed slowdown in domestic fruit and vegetable purchases, with a continuous and, for the moment, 'inexorable' decline since the year of the pandemic. Consumption by quantity is in line with 2018, the worst figure of the new millennium. read more

Today (Monday, 5 February, ed.) is National Food Waste Prevention Day, an event created to promote actions and behaviours useful for achieving Goal 12.3 - halving food waste by 2030 - of the UN Sustainable Development Goals.
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Internal orchard damage is a major issue for the entire supply chain of the apple industry. read more

A stone's throw from the Duomo and the Quadrilatero della moda, among the most famous and exclusive fashion brands of Milanese shopping. It is here that the envy™ apple celebrated the five senses of consumers, to make them true testimonials of its wonderful experience. read more