Apples remain the most sold and consumed fruit in Italy today: available all year round, they represent a daily choice for millions of families. According to the latest market studies, consumption is particularly strong among young people under 45 years of age, attracted by the new varieties. read more

Very good quality, thanks to the abundant rains of the year. Provided devastating storms like the ones on the 1st of September don't arrive. Farmers in Verona are crossing their fingers in anticipation of the upcoming kiwi harvest, which will start in October. read more

Wild berries represent one of the most dynamic categories in the retail sector: 2024 ended with a double-digit growth in sold volumes, and in the first eight months of 2025, even better results are being recorded, with no signs of erosion in the average price mix. read more

A highly promising and high-quality marketing campaign is about to be launched for Candine®, the brand of club apple (RegalYou variety) exclusively produced by Apofruit in Italy. read more

The Roman fruit and vegetable market remains stable in a week that marks the definitive transition from summer to autumn productions. According to the price monitoring carried out by the Centro Agroalimentare di Roma (CAR), operators are expecting a full recovery. read more

Also this year Italy Ortofrutta - National Union will be a protagonist at Fruit Attraction 2025, the international fruit and vegetable fair that will take place in Madrid from September 30th to October 2nd, 2025. The Union, faithful to its role of coordination and promotion, will accompany the 12. read more

With the law converting the Infrastructure decree, published in the Official Gazette on July 19, 2025, there are significant innovations for the road transport sector and, consequently, for the entire agri-food supply chain. read more

Rijk Zwaan Italia presents Furbetto RZ F1, a cherry tomato variety for traditional protected cultivation from the Rugose Defense line, developed to offer high resistance to Tomato Brown Rugose Fruit Virus (ToBRFV) and ensure safe and productive crops. read more

Wellness, fun, and natural energy: Zespri™ Kiwifruit, a New Zealand company and world leader in the production and marketing of kiwifruit, is participating as an official partner in the fourth edition of the MypersonalTrainer Days 2025, the event that will take place on September 13th and 14th at Arco. read more

Raspberries, one of the most beloved red fruits, could soon remain fresher for longer in the refrigerator, reducing waste along the supply chain. The pioneering research from Cranfield University - as reported on Yumda.com - has developed an innovative method to modify DNA. read more

Consumption growth (also) thanks to fresh products. In the first six months of 2025, sales in large-scale retail progress with a value increase of +3.8% and a volume increase of +2%, driven by fruit, vegetables, and fresh categories. The trend of returning to "home-cooked meals" continues: real spending on dining out decreases by -2.2% and a read more

The Agricultural Cooperative OrtoRomi, a leading company in the Italian fruit and vegetable sector, integrates the production of natural, genuine, and healthy foods with a concrete commitment to the well-being of the communities in which it operates and its employees. In particular, the company has chosen to... read more

"Fruit Attraction is becoming an increasingly strategic event for our sector and for the Alegra Group. The numbers speak for themselves: over 2,500 exhibitors, more than 70,000 square meters of exhibition space, and an expected attendance of 120,000 professionals from 150 countries. Madrid confirms itself as a hub." read more

The new kiwi season opens with a dynamic tone, with early harvests and already quite strong price requests in the countryside. Marco De Nadai, an operator specialized in exports and marketing and communication manager of the Kiwi Passion Consortium, is telling the story. read more

Chiquita kicks off the month of September with a series of initiatives designed for back-to-school season, confirming Chiquita bananas as Likely The Best Snack Ever: tasty, healthy, convenient, and suitable for any occasion. read more

The analysis of the first seven months for the fruit and vegetable department in large-scale retail trade shows a positive trend, with increasing volumes despite a slight inflationary effect. It is worth noting the entrance of exotic fruits among the top ten best-selling categories in the year, a significant result if we read more

The table grape campaign of 2025 is in full swing and the first assessment is drawn up by Mario Mellone, commercial manager of OP Melodia, active in Puglia and Basilicata with about 100 hectares of vineyards. "The start of the campaign," explains Mellone, "has been relatively calm." read more

In 2024, the European Union exported around 201 thousand tons of fruits and vegetables to Mercosur countries, with a total value of 255 million euros, as reported by fruittoday.com. Eurostat data, processed by FEPEX, show that apples and pears were among the items exported. read more

Syngenta Vegetable Seeds announces that the 2025 edition of the historic event Fields of Innovation will take place from September 23rd to 25th, 2025 in Grootebroek, the Netherlands. Coinciding with the 25th anniversary of the event, Fields of Innovation 2025 represents a must-attend showcase. read more

Rijk Zwaan has launched two new varieties of iceberg lettuce: Happinas RZ and Friendlinas RZ. Their main feature? High resistance to biotypes 0 and 1 of the dreaded blackcurrant lettuce aphid (Nasonovia ribisnigri). This innovation represents a significant step forward for. read more