The Patate Ruggiero brand is back on air with an important multichannel communication campaign that will accompany the entire fall-winter season. The project includes a high-quality and impactful media plan, distributed across television, radio, and digital platforms, with the goal of consolidating the brand's presence. read more

In the plain of Sibari, the pomegranate campaign of Op Agricor from Corigliano Rossano (Cosenza) has officially started. Op Agricor is a point of reference for high-quality fruits and citrus fruits, with a specific focus on sustainability and environmental respect through organic productions. read more

There is a new name destined to make its way in the world of lunch tomatoes: Malizioso F1, the new cherry tomato developed by Cora Seeds after four years of research and experimentation in Sicilian greenhouses and in over 100 trials conducted throughout Italy. read more

The "Pesca di Delia" PGI, recognized since 2021, is quickly gaining popularity among Sicilian stone fruits thanks to its quality and strong connection to the territory. It includes peaches – both white and yellow flesh – and yellow-fleshed nectarines, divided into early, medium. read more

The Shopping Bag, the service created by BMTI and Italmercati in collaboration with Consumerismo No Profit, also offers this Friday advice for sustainable and cost-effective shopping. With the arrival of the first cold weather, the Italian fruit and vegetable market is entering the peak of the season. read more

The harvest of the Golden Delicious, the queen of Italian apples, is now in its final stages and the results are extremely positive. "This year the quality is exceptional: ideal coloring - especially on the cheek - and absence of defects, because we have not had any events." read more

For the Rago Group, a key player in the fresh-cut produce sector, the 2025 edition of Fruit Attraction ended with a very positive outcome. The event in Madrid once again proved to be a strategic meeting point for the international fruit and vegetable business. read more

The commercialization of Malaika raspberries is now a reality in Portugal, where The Summer Berry Company (TSBC) has started industrial-scale production. This variety was developed by Advanced Berry Breeding (ABB) - as reported on Portafruticola.com - and is already considered one of the finest. read more

The work on the autumn-winter campaign is in full swing and Fruit Attraction has proven to be a strategic moment for Naturitalia's planning. By meeting with Italian and foreign partners, the company has gauged the market's pulse and identified significant interest in exports. read more

Pumpkin continues to gain space in the fruit and vegetable departments and shopping carts, conquering new consumers even in areas of Italy where it was not traditionally present. A trend that is constantly growing, also confirmed at the European level, which can be explained by the combination of... read more

The Youth Group of Fedagromercati-Confcommercio met at the last edition of the Fruit Attraction fair in Madrid, which took place a few days ago in Madrid, once again confirming itself as a reference point for the entire global fruit and vegetable sector. During the read more

In the thirty-ninth week of the year, there is a decrease in the sales volume of fruit and vegetables sold by weight in large-scale retail trade, with a worsening compared to previous weeks. All physical channels are experiencing a decline, especially hypermarkets and discount stores, while online sales are also decreasing. read more

The potatoes that enrich our tables today have a long history that dates back to a very distant past: according to a recent study, their origin can be traced back to approximately 9 million years ago in the South American Andes, when a natural cross between a wild tuberless species and an ancestor of the tomato occurred. read more

Already in February, during Fruit Logistica, the press conference presentation of the "Connessioni" event by Alegra's management hinted at a change in the communication and marketing strategy of the group and its related business units - from Brio to... read more

Pomaria, the big festival celebrating the apple harvest (and more), returns on October 11th and 12th for its 19th edition in grand style, with many new features and an increasingly rich and varied program. read more

Joinfruit, the Verzuolo Producers' Organization (CN), which has always been attentive to social sustainability, and Alpina Intimo, a historic Piedmontese brand of intimate and nightwear, announce a unique collaboration that combines taste, style, and a significant social commitment. At the core of this collaboration is read more

A good question supports at least in part the prices of pumpkins, with wholesale prices exceeding one euro per kilogram for all the main varieties grown in the area (consumer prices go even higher). It is essentially positive. read more

Peru has become the world's leading exporter of table grapes, surpassing Chile. This change, according to analysts, represents a real turning point for the entire sector, as reported in a recent Rabobank report cited by fruitnet.com. read more

Bonduelle, a world leader in vegetables present in 1 out of 2 families in Italy (56.3% penetration), consolidates its presence on the shelf and debuts in the fresh-cut category with the launch of I Contornissimi, the first line of ready-made side dishes. With this move, Bonduelle expands its product range. read more

With the arrival of autumn and the approach of the Halloween holiday, the presence of the pumpkin category grows on the shelves of the large-scale retail trade. As usual, Italiafruit News is dedicating an in-depth analysis to the topic, examining the offerings of six retail chains in Reggio Emilia at the end of September. read more