Masseria Fruttirossilancia on the market a new juice mix under its brand name 'Lome Super Fruit': the new reference is 'pomegranate, strawberry and raspberry', three fruits rich in vitamins, minerals and natural antioxidants. The new flavour is also, like all 'Lome Super
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Events such as the one that occurred in mid-May in Emilia Romagna, with their dramatic impact on people and property, once again catalyse everyone's attention on the issue of hydraulic risk, after months in which drought and water scarcity dominated the public scene. Floods and
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In week 21, fruit and vegetables by weight again showed declining sales, while Lcc was still positive. However, the gap between the two performances is narrowing. In terms of channels, everyone is still losing, apart from the discount stores, which are breaking even. In May, the weather compromised
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There is a common thread running through the commercial season for table grapes and kiwifruit, and it is the uniformity and homogeneity of the fruit that has a decisive influence on the perceived value of the products. Especially in this 2023 campaign, in which the weather has been unstable, the risk
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On 2 June, Italia Ortofrutta,the official supplier of the Italian Athletics Federation (FIDAL), participated in the Pietro Mennea Golden Gala held at the Luigi Ridolfi Stadium in Florence, with the aim of promoting the consumption of fruit and vegetables among sportsmen and women.
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The Multicedichiichiude 2022 with a growing operating budget, thus celebrating 30 years with the consolidation of its leadership in the territories in which it operates. read more

With its 250 hectares, scattered between Valsugana, the Non Valley, Bleggio and the hills of the Adige Valley, the cherry tree represents an important crop for Trentino. It is cultivated between 200 and 1,000 metres above sea level and has the characteristics of mountain cherry cultivation,
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Banco Fresco, the fresh food retail chain, yesterday opened its first shop in Milan at Via Moscati 11, a few steps from Corso Sempione, with its new Fresh format. The Milan store is also the first in the new line of proximity supermarkets, designed to support and
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A carrot salad is enough to rebalance your hormones. That's the (wrong) message spread by the new #carrotsalad fad that's all the rage on TikTok and other social media such as Instagram and YouTube. read more

How deep is the link between food security and production sustainability? Andrea Segrè, professor of international agricultural policy at the Alma Mater Studiorum of the University of Bologna, discussed this issue during his speech 'Food security for sustainability from the
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Fairtrade brand bananas remain the best-selling product in 2022. With 13 million kilograms sold, although down from the previous year (-3% in volume sales) due to the general contraction in organic volumes, they remain the category
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Trentino-Alto Adige apples combined with yellow kiwi from Piedmont and Sicilian bergamot, with apricots from Emilia-Romagna, or even with red-fleshed apples and cherries: healthy, practical and tasty mixes that are ideal for the approaching heat, when the risk is to become dehydrated and lose
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To bridge the delays and arrive at a fair price in order to finally close the agreement on the price of tomatoes for processing in the Centre-South.This is what Cia-Agricoltori Italiani is asking for, in the wake of what has already been done in the Centre-North, which reached an agreement at 150 euro per tonne, after a
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The top management of ADM - Associazione Distribuzione Moderna - was renewed with the appointment of Mauro Lusetti, President of Conad Consorzio Nazionale, as the new President, succeeding Marco Pedroni, President of Ancc-Coop and Coop Italia. read more

May was a complicated month for the fruit and vegetable department of the large-scale retail trade. Adverse weather compromised several productions, affecting prices and consumption. But we have been used to difficulties for years now, and even 2023 has not started in the best of ways. So we must react and
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The fleet of agricultural machinery in Italy is too old and does not comply with the main safety standards. At the same time, the Italian industry makes the most advanced agricultural machinery in Europe. Two contrasting facts that serve as valuable food for thought; read more

The vegan-based mozzarella and cheese spread is made in Parma. Developed by start-up company Dreamfarm, it is a product created using fermented paste from Mediterranean almonds grown with natural irrigation, drawn from rainwater and not produced
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The agricultural sector is the largest consumer of water and the most important use of water in agriculture is irrigation. read more

The strawberry campaign has also begun in Trentino, where Melindasta is harvesting almost 2,000 kilograms per day thanks to the dedication of many of the producer families belonging to the consortium. "The harvest started a few weeks ago and is now getting into full swing,
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Among the main changes approved to the P.A./Ministerial Decree-Law (44/2023) during the examination in the Constitutional Affairs and Labour Committees in the Chamber of Deputies is the reorganisation of the bodies of Crea (Council for Agricultural Research and Analysis of Agricultural Economics) and
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