With the beginning of August, the prickly pear season officially starts, symbol of the Sicilian territory and flagship product for OP La Deliziosa. Despite a slight delay compared to the usual timing, the campaign is starting with good premises: the first harvests confirm a high quality. read more

There is breaking news in the fruit and vegetable departments: Bocconcì are arriving, the first baby potatoes specifically selected for cooking in an air fryer. They are being launched by Coppola Patate, a historic company from Campania, a benchmark in the sector for over 50 years. An innovative, unique product. read more

After weeks of sultry weather and accelerated ripening, the Roman summer is changing pace. The milder temperatures of the last few days are indeed slowing down the fruit and vegetable market at the Centro Agroalimentare Roma (CAR). The new report from the Price Observatory captures this slowdown. read more

Bayer Crop Science is launching Macconyto (pre-commercial code: SVTC0014) on the market, the new Seminis variety of cherry tomato with Intermediate Resistance to Tomato Brown Rugose Fruit Virus (ToBRFV). read more

Annaturasi stands out in the premium vegetable market in Italy and abroad. Sales results confirm a solid and continuous growth, a result of a strategy based on the excellent quality of products and a strong perception of naturalness. An evident example is the read more

We are at the gates of August and in the Italian wholesale markets, the focus is on seasonal products, not neglecting vegetables which, even in summer, play a leading role. To capture the current trend, we stopped by the Agri-Food Center. read more

Spreafico Francesco & Brothers, a leader in the fruit and vegetable sector for 70 years, and FOODLAB, a company specializing in the import, processing, and smoking of salmon from the North Sea, are pleased to announce a new collaboration that focuses on wellness and quality. read more

Officially starts the big apple harvest, a fruit sector that has experienced exponential growth in the last decade in Piedmont. read more

Focusing on perceived quality to win back the consumer: this is the strategy - easier said than done - that the network of La Grande Bellezza Italiana is pursuing to enhance one of the most complex products in the fruit and vegetable department: the pear. This is what is being told. read more

Sicilian peach farming is now entering the peak of the season with late varieties of peaches and nectarines, a segment that in recent years has gained a prominent role in the national fruit and vegetable supply chain. In this scenario, among the entities that best represent excellence... read more

After the exciting start along the coast of Campania, where the new edition of the "Fruit & Salad on the Beach" project was launched, the summer initiative dedicated to promoting healthy lifestyles and nutrition is now ready to continue its journey in. read more

Properly storing fresh fruit always generates many doubts. When summer comes and temperatures rise, the indecision on how to treat it to preserve its flavor and shelf life increases even more. Should it be stored in the refrigerator or left to ripen at room temperature? read more

The initiative "A break with fruit: but how good you DO!" by OP Joinfruit of Verzuolo with FAI-Castello della Manta celebrates its sixth anniversary: from August 7th to 9th, from 6:00 pm to 8:30 pm, three afternoons event to discover a new way of enjoying summer fruit. read more

After a 2024 marked by unstable weather conditions, the upcoming apple campaign in the Netherlands promises to be much more favorable. According to the specialized website GroentenFruit Huis, thanks to a season of regular growth, a harvest of good quality is expected. read more

An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for. read more

After a positive June and a promising start to July, the watermelon market suffered a setback in the second half of the month. The main cause? The drop in temperatures recorded not only in Italy but also in the rest of Europe, which cooled down consumption. read more

The season of the Agricola Azzurra chili pepper bouquet is starting again, featuring the ancient ecotype Vardacielo, which is harvested in the fields of Puglia from July to November. read more

As the campaign nears its end, Novella potatoes continue to be a key player in Italian fields and on tables. A symbol of seasonality and quality, they represent a crucial moment for the national potato sector. In particular, for Selenella, a leading entity in the industry. read more

The Italian fruit and vegetable sector faces new challenges every year: from rising costs to changing climatic conditions, including the spread of new pathogens and the chronic difficulty in finding labor. A perfect storm that tests the resilience of the industry. read more

With the growing concern about the impact of ultra-processed foods on health, natural foods are gaining more attention and space in shopping carts. Through high-impact promotional campaigns aimed at highlighting the nutritional benefits read more