Two dynamic areas on innovation in the field of fruit and vegetable cultivation. Field Solution will be present at Macfrut, the international trade fair for the fruit and vegetable sector scheduled at the Rimini Expo Centre from Tuesday 6th to Thursday 8th May. Over the course of the three days, the pavilions will host a. read more

Why is the consumption of fruits and vegetables promoted by the entire public opinion - a case that is more unique than rare in our country - but consumption continues to decline year after year inexorably? This blatant contradiction was the first stimulus that prompted us to start twenty. read more

Fruit and vegetable excellence from the most renowned areas of the country, premium national and international projects, supply chain initiatives, and a focus on relationships with partners and stakeholders: these will be the distinctive features that will characterize the presence of the Alegra Group at Macfrut 2025 in Rimini. read more

Sorma Group, a global leader in the design and production of integrated solutions for post-harvest handling of fruit and vegetables, will participate in Macfrut, the international trade fair dedicated to the fruit and vegetable sector, from May 6 to 8 in Rimini, showcasing its high-performance technologies. read more

Thanks to intensive research and development, Syngenta Vegetable Seeds is proud to present its new range of tomato rootstocks, designed to provide growers with an effective solution to maximize yields and promote sustainable farming practices. With the aim of ensuring read more

Jingold is getting ready to be among the protagonists of the next edition of Macfrut, scheduled from May 6th to 8th at the Rimini Expo Centre. The company, a global specialist in premium quality kiwi, will be present at the fair with a dedicated stand (Pavilion D3 - Stand 077) and a full suite. read more

If it's not peach paradise, it's very close. That's the impression that the visit to the agricultural amphitheater of the Eleuteri company left me with. This is how the plot of 32 hectares entirely dedicated to the cultivation of flat nectarines is called, designed in a configuration. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, will once again be a key player at the 42nd edition of Macfrut, scheduled to take place from May 6th to 8th at the Rimini Expo Centre. As an international reference point for the fruit and vegetable sector, the. read more

Week 15 ends with a good performance for the fruit and vegetable sector, which continues to show positive results. Growth is observed across all physical sales channels, including supermarkets, while online sales have seen a slight decrease. Among the most prevalent categories... read more

There is a new way of telling the story of Italian fruits and vegetables. A contemporary, vibrant language capable of inspiring and engaging the new generations. This is the spirit of "Harvesting Happiness," the format designed for 2025 by Spettacoli alla Frutta - the Temporary Association of. read more

The region of Murcia is consolidating its position as one of the European capitals in bell pepper production, despite a challenging start to the campaign and new phytosanitary threats. The sector is focusing on quality, sustainability, and innovation to maintain competitiveness in international markets. read more

In the fruit and vegetable markets, the first Italian nectarines of the season made their debut, and the response from customers was immediate. This is reported by Alessandro Marchese, a wholesaler and president of Fedagro Rimini, who emphasizes how the quality of the product has been well received. read more

Two violent hailstorms have occurred in Spain in the last few weeks: the first one severely hit Catalonia, causing serious damage to crops and heavily affecting the fruit-growing countryside, while the more recent one affected the Valencian Community, as reported. read more

During the periodic surveys conducted in the retail points by IFN, we have found that some horticultural categories have quite uniform assortments among different stores, especially when it comes to similar formats and sizes, as in the case of potatoes. However, they are not uniform. read more

Fresh fruits and vegetables last longer thanks to a revolutionary discovery in the field of food preservation. A team of scientists from Sree Narayana College for Women in Kollam, Kerala, India, led by Poornima Vijayan, has developed sustainable protective films. read more

In view of the upcoming holidays, La Borsa della Spesa, the weekly service of BMTI and Italmercati Business Network, in collaboration with Consumerism Non-Profit, recommends the best seasonal products to purchase. read more

Bonduelle shines the spotlight on a cereal that has always been a protagonist on Italian tables: corn. With the contribution of nutritionist biologist Massimiliano Piolanti (click here to learn more), its valuable nutritional values are explored and its perfect nature is highlighted. read more

In the vast universe of Italian fruit and vegetables, there is a new team ready to save the world... or at least the shelves of the large-scale retail trade. They are called "The Heroes of Fruit and Vegetables" and they come directly from Vittoria, in the heart of agricultural Sicily. Leading them are not capes. read more

After the success of the sales campaign in Europe and North America, the development of Kissabel® continues with the new harvest in the Southern Hemisphere. The disruptive range of apples with colored flesh ranging from pink to deep red is continuing its development phase in Australia, Argentina, Chile, and New Zealand. read more

With the opening of Medfel 2025, the leading B2B fair for the French fruit and vegetable sector, which closes today in Perpignan, the first estimates on the 2025 apricot campaign in Europe have been released. Tomas Bosi from the Statistics department provided an update on the Italian situation. read more