Within the framework of activities aimed at encouraging and promoting the consumption of fruits and vegetables and increasing awareness of the organized fruit and vegetable sector, Italy Ortofrutta - Unione Nazionale is implementing the project "Ortofrutta Experience" - Open Day of Producer Organizations (P.O.). read more

According to a recent report from the United States Department of Agriculture (USDA), Argentine apple and pear production is expected to increase for the 2024/25 season. The estimated harvest for pears is set at around 655,000 tons, up from 624,000 tons. read more

As we have already mentioned (click here to read more), the 2024-2025 season will be very important for Fomet, which is gearing up to offer innovative and cutting-edge products to the market. With Giacomo Parma, Head of the Technical-Agronomic Office at Fomet, the company's vision is realized. read more

That William pear was a precious and versatile product in the kitchen was already clear to its fans, but the owners of Casoni Liquori in Finale Emilia, one of the most important distilleries in Italy, realized that its potential went beyond. Driven by this insight, read more

Among the many references proposed by Annatura, a company specialized in fifth-range vegetables, there is a real nutritional gem: black cabbage. With its high content of Omega-3 and Omega-6 fatty acids, to which beta-carotene, polyphenols, and flavonoids are added, read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, announces the launch of its new campaign following a consultation with multiple agencies before the summer, with Hi! Comunicazione winning the assignment to redesign it. read more

Sorma Group, a leader in the design and construction of complete lines for post-harvest handling of fruits and vegetables, confirms its presence at Interpoma (hall CD, booth C18/58) for the 2024 edition. The event will take place from tomorrow until November 23 at the Bolzano fair, where the company will showcase a wide range of solutions. read more

A few weeks after the conclusion of the watermelon campaign, it is possible to assess the results thanks to the analysis carried out by Agroter's Fruit and Vegetable Monitor and the feedback from the distribution network. read more

Among impulse purchase products, berries are one of the most classic examples in the fruit and vegetable department. However, to fully exploit their attractiveness and increase sales, it is essential to ensure both quality and adequate space. This means positioning them. read more

Italy is facing the first wave of seasonal cold that definitively ends a very prolonged beautiful season. Of course, those benefiting from the temperature drop are seasonal products such as brassicas, citrus fruits, chestnuts, and persimmons. read more

The kickoff for the 2024/2025 tomato industry campaign was whistled, and Syngenta Vegetable Seeds immediately takes the field with Champions Syngenta, a multichannel project aimed at enhancing its collective commitment to delivering a high-quality offering. read more

The banana sector represents a fundamental part of Ecuador's agri-food exports. Due to its importance and widespread presence, it is often used to facilitate drug trafficking to foreign countries. In order to combat this phenomenon, the government is implementing a project that... read more

We already knew that fruits and vegetables were a trend on the catwalk and among luxury homes (click here for more details), and what we want to talk to you about today only confirms the attention luxury brands are paying to this category. read more

Mutti, a company from Parma and a leader in the European market for tomato derivatives, has chosen to celebrate the farmers who provide the best Italian tomatoes to the company by going on air, for the first time, with a corporate commercial dedicated to them, and with them as the protagonists. read more

November coincided with the start of the commercial campaign for Dulcis™, the new variety of green kiwi developed by New Plant in Forlì, in collaboration with the Universities of Udine and Bologna, and exclusively produced by Agrintesa-Alegra, Apofruit Italia, and Orogel Fresco. read more

The recent Danache has struck the province of Málaga, causing a series of significant damages, with serious repercussions on agriculture. According to a statement from the association Asaja Málaga, the rural areas of Axarquía and Valle del Guadalhorce have been affected. read more

Spreafico Francesco & F.lli, a leader in the fruit and vegetable sector for over 65 years, is launching the new eco-pack avocado made entirely of paper. This innovation represents an important step forward in the company's journey towards a more environmentally friendly production, reducing the use. read more

The persimmons, autumn protagonists of the Italian fruit and vegetable sector, also carve out their space on the small screen, becoming the main actors of an episode on RAI 1 of the Linea Verde program, which for over forty years has been showcasing Italian agriculture and its excellences. read more

OrtoRomisi confirms a growing player in the fresh ready-to-eat soup market with the launch of two new products: Chickpea Velouté and Cabbage and Potato Soup. These offerings, characterized by short labels, are introduced into the already established product lines. read more

With big strides, we are approaching the Christmas holidays and obviously dried fruit is preparing to dominate the fruit and vegetable departments. Even though, analyzing consumption trends with Madi Ventura, it can be said that dried fruit is becoming an indispensable reference point. read more