The La Melannurca Campana IGP, after the Mozzarella di Bufala Campana DOP and Pasta di Gragnano IGP, is the denomination that brings the majority of the economic value to the agriculture and food industry in the Campania region. It is an invaluable heritage that must be protected, as inspired by Feolfruit. read more

Pink Lady®, an iconic brand known for its unique and delicious apples, is proud to announce its partnership with Disney, a vital player in the world of children. This collaboration, involving 9 European countries, aims to encourage families to consume healthy products and to... read more

The strawberry farming season is about to start in the areas of Southern Italy, and to understand the production focus of this season, we interviewed Carmela Suriano, Emea director of Nova Siri Genetics. The company based in Metaponto is specialized in strawberry farming activity. read more

Pink Lady®, the famous Italian apple with the heart-shaped sticker, known for its crispiness, sweetness, and quality, presents a delicious Limited Edition for the upcoming Christmas: the "Pink Lady® Christmas Tree", an original Christmas tree to be enjoyed, in collaboration with the. read more

The Special Fruit & Vegetable 2024 event, in addition to reaching the milestone of 25 years, a record for an event in the fruit and vegetable sector, has also distinguished itself with other achievements, starting with over 700 registered participants, including 90 retail chains represented by 120 delegates and a total of 135 brand partners. read more

Extraordinary start for the new season of Ribera Orange Dop, already available from November 18th in markets, at the counters of the best Italian and European fruit boutiques, and in large organized distribution. Among the numerous initiatives of the Consortium for the Protection of Ribera Orange Dop... read more

In the prestigious setting of the 25th edition of the Special Fruit & Vegetables event, organized by IFN in collaboration with Markup, a session dedicated to excellence in the sector took place on November 27th at the Grand Tour Italia congress center in Bologna. read more

At the twenty-fifth edition of the Special Fruit & Vegetable, Fabio Zanesco, CEO of Kikoká, (pictured at the beginning) shared with the audience of professionals the key points of this young project, highlighting its long-term vision and strategies for the future. read more

The IGP Agrumi di Valencia consortium has kicked off the Valencia orange season just before the start of December, the month with the highest sales volume of citrus fruits in European markets. read more

It is the third most cultivated species on the planet, boasting 5000 varieties in 160 countries worldwide. We are talking about the Potato, the symbol product of Macfrut 2025, the fair of the international fruit and vegetable supply chain scheduled from Tuesday 6th to Thursday 8th May at the Rimini Expo Centre. read more

Artificial intelligence will significantly impact the fruit and vegetable sector; in fact, some areas such as supply chain and management are already affected by this technological revolution that is developing at the speed of light and is difficult to comprehend. read more

A journey into the "planet" of artichokes, where industry experts provided an overview of the current market situation, interpreted consumer tastes and demands, and illustrated the efforts of the industry and research to meet an increasingly commercial demand. read more

The fourth stage of the "Ortofrutta Experience-Open day delle O.P." has ended, the initiative promoted by Italia Ortofrutta that opens the doors of the Producer Organizations (O.P.) to young people and all those who want to get to know the world of fruits and vegetables up close. read more

The 25th edition of the Special Fruit & Vegetable event, held on November 27th at the Grand Tour Italia Conference Center in Bologna, was also an opportunity to open a unique window into the world of fruits and vegetables: a long journey, lasting a quarter of a century, made together with partners who. read more

Research and innovation are tools that today's agriculture cannot do without in order to respond to climate change and phytosanitary emergencies. This is a need that even orange producers are not exempt from. And that is why the Consortium for Protection... read more

In the framework of the 25th edition of the "Special Fruit & Vegetables," we had Ennio Magnani as a guest, the historic administrator of Melinda and former Vice President. He shared with us the success story of the Consortium, based on people, shared values, and sustainability. read more

The weeks leading up to Christmas are typically characterized by a subdued shopping trend in the markets, probably because families are gearing up for the Christmas shopping rush. It is precisely in this context that BMTI's Grocery Market comes into play. read more

Emilia-Romagna, and more specifically Romagna, has been for years the Italian Fruit Valley, with a specialization in a wide range of fruit tree crops (especially stone fruits, pome fruits, and kiwi) thanks to expertise that dates back to the early 1900s when read more

Inadequacy of the Italian compensation system for farmers affected by disasters. "Currently, the procedures for accessing aid are too lengthy and complex, leaving many farms in difficulty." And the climate changes affecting the fruit and vegetable sector. read more

VIPha has awarded the ten distributors of the Cedi Gros distribution chain who have been most effective in bringing the Apple Paradise to retail outlets. read more