Kiwi Dulcis™ continues to amaze, the new 100% Italian variety of actinidia developed by New Plant in collaboration with the Universities of Udine and Bologna, produced and exclusively marketed by the cooperatives Alegra, Apofruit, and Orogel Fresco. A quali-quantitative survey. read more

In Italy, the watermelon campaign has officially started, with the first cuts of baby watermelons in the early areas of the South, followed by the start of other varieties expected at the beginning of May. Meanwhile, in the Central-North region, field transplantations continue tirelessly. read more

The new Fruit Energy line by Frullàsi has been awarded 2nd place in the "Product Innovation - Health and Baby Product" category at the Better Future Award 2025, a prize promoted by GdoWeek and Mark Up, during the latest edition of TuttoFood in Milan, one of the most prestigious. read more

The fruit and vegetable section includes both categories that are constantly found on supermarket shelves and seasonal products, whose availability is often limited to short periods. Some of these categories, although only present for a few weeks, become real protagonists of the department at the peak moment. read more

On the last day of the Macfrut fair, Apofruit Italia welcomed the Undersecretary at the Ministry of Agriculture, Food Sovereignty and Forests (Masaf), Patrizio Giacomo La Pietra, to their stand. During the visit, the Undersecretary had discussions with the... read more

The sector of medicinal plants, officinal herbs, and spices is pushing for a change in sustainability, not only in production but also in commerce. This emerged during the conference "The officinal chain: a guarantee of quality for the natural products market." read more

The expected but equally bitter twist has arrived: the Melavì cooperative, a symbol of apple production in Valtellina, has officially announced the cessation of its activities. A decision rooted in a crisis managed with difficulty and exacerbated by years of progressive... read more

This year, Macfrut once again proves to be a privileged observatory for capturing the pulse of the upcoming summer season. Over the course of the three-day fair, we focused our attention on cherries and apricots, which are the protagonists of a season's start marked by... read more

After several positive weeks, week 17 marks a downturn in trends for both packaged products and fresh produce by weight. The main cause is the holiday calendar, with Easter Monday falling differently compared to 2024. All channels are reporting negative trends, although supermarkets and read more

The extensive carrot portfolio offered by Basf | Nunhems will be enriched in 2025 with Durance F1 and Dorbella F1: two new varieties with similar characteristics to Dordogne, as they are derived from the parent plants of the carrot already widely appreciated by farmers and agricultural entrepreneurs. read more

Macfrut 2025: an edition that has just ended with great success at the Rimini fair; a benchmark event for the international fruit and vegetable industry. This year's edition saw a record turnout of industry professionals, including national buyers and read more

Perla Nera's participation in the 2025 edition of Macfrut, one of the important events for the international fruit and vegetable sector, was successfully carried out. read more

The collaboration between Brand-Cross and Nicofruit®, a company within the Frutthera Growers Organization, continues with the new integrated campaign Fragola Matera®. This campaign includes a content video and social media spot planning, as well as an outdoor planning with large billboards. read more

A true twinning between two great fruits from Sicily: this is what happened in Rimini, during the first day of Macfrut, between the Consortium for the Protection of Red Oranges from Sicily IGP and the Consortium for Ribera Orange DOP during the presentation of the Committee. read more

Record edition for the Consortium for the Protection of PGI Pachino tomatoes (with over 140 companies including producers and packagers), which was the center of attention at the major fruit and vegetable fair Macfrut in Rimini from the opening. Over 2500 dishes made with the red gold of Sicily. read more

Present all year on the shelves with 100% Italian product, carrots represent a certainty for the fruit and vegetable department. However, they do not always receive the attention they deserve from sector operators, despite the clear numbers: 11 thousand hectares cultivated throughout the Peninsula and... read more

They certainly didn't go unnoticed: cloaks fluttering in the wind, proud looks, and... a decidedly tasty shape. They are the mascots of the Fruit and Vegetable Heroes, the vegetable superheroes who conquered Macfrut 2025 with selfies, laughter, and lots of curiosity. Bringing them to the stage is Op Natura Sicula. read more

Our publication stood by Renzo Piraccini when dark clouds loomed over Macfrut, believing that the Italian fruit and vegetable sector deserved an international trade show with its own identity, which only Macfrut could guarantee. Therefore, we are pleased that this edition. read more

The experience of Nova Siri Genetics (NSG) at Macfrut in Rimini, which took place from May 6th to 8th, has ended positively. The Italian company specializing in research and experimentation with new varieties of strawberries and small fruits participated in the event this year within the Berry Area. read more

During Macfrut, an interesting meeting organized by the Grande Bellezza Italiana took place to compare different organizational models in the national fruit and vegetable sector. In particular: Melinda, the most structured aggregation model, as it was established at the end of the... read more