Ortofrutta Italia, a leader in the fruit and vegetable sector interprofessionalism in Italy, is pleased to announce the launch of the new campaign "Naturally in Season." This initiative comes to life through a wide network of retail points with the support and collaboration of FederDistribuzione. read more

In England, the sudden arrival of mild weather at the beginning of summer, after a cold and rainy spring, has quickly led to a significant strawberry harvest, resulting in an excess supply and causing various growers to deal with large quantities. read more

"In our fields in the Upper Viterbo area, we have started the harvesting operations of the Alto Viterbese Igp Potatoes. The production area is located in the northern part of Lazio in the province of Viterbo, between Lake Bolsena, Umbria, and Tuscany. From the first" read more

Developed a robot capable of peeling fruits and vegetables with one hand, while holding them securely with the other hand and rotating them with its fingers to reposition them. read more

Vilmorin-Mikado is present in the broccoli market with the variety REINA F1, which stands out for its unique late cycle compared to other varieties on the market. This makes REINA F1 easy to integrate into programs by combining it with earlier varieties for transplants. read more

The European fruit and vegetable market is experiencing contrasting dynamics, with a growing demand for sustainable products but a constant price pressure. Consumers are increasingly paying attention to the quality, origin, and sustainable practices of producers. read more

"Seedless grapes all Italian is an exemplary story of innovation, which brings together public and private sectors: the research of CREA together with the NUVAUT Consortium, benefiting producers and consumers. It is a product that used to be only available in foreign varieties and that..." read more

Wild boars, locusts, and stink bugs: "enemies" in the world of fruit and vegetable farming are not lacking. At this time, the sector's attention is very focused on ungulates, which are devouring everything in their path from North to South, while locusts are swarming en masse in orchards. read more

The tomato harvest Made in Italy is taking place in one of the most challenging countryside environments ever, with drought and record heat in the South affecting the development of plants and berries, risking sunburns, and the effects of bad weather in the North, including hailstorms and floods. read more

The arrival of summer coincides with an increase in fruit and vegetable production in the Emilia-Romagna territories, where large-scale retail chains have long been committed to enhancing local specialties, dedicating ample space to them given the importance these products have acquired in people's imaginations. read more

The "New Delhi" virus (ToLCNDV) continues to pose a serious threat to zucchini production in our country. However, thanks to Rijk Zwaan's constant commitment to research and development of innovative varietal solutions, a new era has already begun for... read more

When talking about Sicilian lemons, one cannot help but think of the Villari Group from Roccalumera (Messina), which has been working for four generations to enhance Sicilian lemons to the fullest. The birth of the Lumì Brand, which recalls the dialect term "lumia" (an ancient small citrus fruit). read more

After a memorable season, in which FC Internazionale Milano won the twentieth Serie A title and the Italian Super Cup, Dole Italia - a leader in the production and distribution of premium quality fresh fruit - continues to support the champions in the 2024/25 season. read more

"These days we are harvesting the first Gala apples in the Verona area, at least ten days earlier than in previous years. However, this has not affected the quality of the fruits, which is excellent in terms of color and size." These are the first impressions. read more

In the collective imagination, the processing of fruit in water is exemplified by apples floating along a selection channel. However, in reality, there are fruits that have a specific weight that, even in different shapes and sizes, is always greater than one unit, so - a read more

The protagonists of this summer were the pear varieties born from the genetic improvement program of the Department of Agri-Food Sciences and Technologies - DISTAL of the University of Bologna. Thanks to the optimal ripening period, the DISTAL breeders and the KTO - read more

Precocity, consistent quality, and productivity are the strengths of the Marimbella® strawberry, the cultivar from the Italian breeding program of Nova Siri Genetics, which has established itself among producers in Southern Italy because they aim to enter the market as early as November with a product. read more

To celebrate the five years of the initiative "A break with fruit: what a good you DO!" by OP Joinfruit of Verzuolo with FAI-Castello della Manta, Fresh Fruit Fusion arrives: from August 7th to 10th, from 5:30 pm to 8:00 pm, four afternoons of events to experience a tasty mix of... read more

These days we celebrate Avocado Day, a day dedicated to the exotic fruit that has gained popularity among many Italians in recent years. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, is pleased to announce the renewal of its partnership with Atalanta B.C. for the fourth consecutive football season, as the Official Healthy Food Sponsor. This agreement further strengthens... read more