We already knew that fruits and vegetables were a trend on the catwalk and among luxury homes (click here for more details), and what we want to talk to you about today only confirms the attention luxury brands are paying to this category. read more

Mutti, a company from Parma and a leader in the European market for tomato derivatives, has chosen to celebrate the farmers who provide the best Italian tomatoes to the company by going on air, for the first time, with a corporate commercial dedicated to them, and with them as the protagonists. read more

November coincided with the start of the commercial campaign for Dulcis™, the new variety of green kiwi developed by New Plant in Forlì, in collaboration with the Universities of Udine and Bologna, and exclusively produced by Agrintesa-Alegra, Apofruit Italia, and Orogel Fresco. read more

The recent Danache has struck the province of Málaga, causing a series of significant damages, with serious repercussions on agriculture. According to a statement from the association Asaja Málaga, the rural areas of Axarquía and Valle del Guadalhorce have been affected. read more

Spreafico Francesco & F.lli, a leader in the fruit and vegetable sector for over 65 years, is launching the new eco-pack avocado made entirely of paper. This innovation represents an important step forward in the company's journey towards a more environmentally friendly production, reducing the use. read more

The persimmons, autumn protagonists of the Italian fruit and vegetable sector, also carve out their space on the small screen, becoming the main actors of an episode on RAI 1 of the Linea Verde program, which for over forty years has been showcasing Italian agriculture and its excellences. read more

OrtoRomisi confirms a growing player in the fresh ready-to-eat soup market with the launch of two new products: Chickpea Velouté and Cabbage and Potato Soup. These offerings, characterized by short labels, are introduced into the already established product lines. read more

With big strides, we are approaching the Christmas holidays and obviously dried fruit is preparing to dominate the fruit and vegetable departments. Even though, analyzing consumption trends with Madi Ventura, it can be said that dried fruit is becoming an indispensable reference point. read more

Paulina Brandberg, the Swedish Minister for Gender Equality, is reportedly suffering from a strong fear of bananas. This was revealed by the Swedish tabloid Expressen, which claimed to have received several emails in which the government official's staff specifically requested the removal of yellow fruits from all. read more

The marketing campaign for Kissabel® apples, the range of innovative apples with colored flesh ranging from pink to deep red, is now in full swing. The IFORED program partners in Italy, Germany, the United Kingdom, and Switzerland have completed the harvest and are ready to bring them to market. read more

The first week of November records negative sales for LCC fruit and vegetable products, partly due to the calendar. All channels show a decline, with a particularly sharp drop in indicators for hypermarkets. Although the start of clementine and tangerine sales was positive in October, the... read more

How to make healthy and sustainable food choices easier and preferable at the table? How effectively can educational approaches influence dietary habits and lifestyles? These and many other topics were discussed on Friday, November 15th during the event. read more

The sales campaign of the premium Metis® plum, a result of the natural cross between plum and apricot, closed earlier than expected in these days due to high demand. The year has been very interesting: despite the hailstorms last spring, the. read more

Last Saturday, the Mediterranean Diet celebrated its 14th anniversary of being recognized as a cultural heritage by UNESCO: the diet, of course, is not just a list of foods or a nutritional table, "but - as UNESCO clarified in 2010 - as a lifestyle that includes a read more

The update of foreign trade data in July showed a negative balance both in volume and in value. While it was not a new development in terms of quantities, the same could not be said for the value of exchanges, which have only gone into the red a couple of times before. read more

In the pear industry, the Decana del Comizio variety is considered one of the best in terms of flavor, but over the years it has lost appeal to producers, mainly due to two significant issues - the tendency for alternating production and extreme. read more

With a penetration of 98%, oranges are undoubtedly one of the most beloved fruits by Italians, and orange juice is the most popular consumption method, as stated by 83% of our fellow citizens according to the analysis of Agroter's Fruit and Vegetable Monitor. read more

Managing the shelf life of fruit and vegetable products is essential to avoid waste and provide optimal products to consumers. This was the idea of Laura Rabasco, Francisco Jiménez, Arícia Possas, and Fernando Pérez, researchers from the HIBRO group at the University of Córdoba. read more

For 2024, Apofruit Italia confirms its presence at Interpoma, the vertical trade fair dedicated to the apple sector, scheduled to take place in Bolzano from November 21st to 23rd. The cooperative's management, in particular, will meet with buyers, professional visitors, and producers. read more

The summer of 2024 concludes with a more than positive balance for Perla Nera, the mid-sized watermelon that has captured the hearts of Italians. This is confirmed by Bruno Francescon, president of the Perla Nera Consortium, Andrea Peviani, commercial director of Peviani S.p.A, and Sergio Giardina of Op La. read more