The reopening of schools marks the end of the summer holidays, making it possible to assess the sales of fruit and vegetables during the three canonical months of vacation, starting from the most popular tourist areas, such as Sardinia. Therefore, we visited the Center. read more

The export of fresh fruit and vegetables from Italy is growing in the first half of 2024. Data from Istat, processed by Fruitimprese, show a 5% increase in volume (1,818,378 tons) and a 3% increase in value compared to the same period last year, which is just below 2.8 billion. read more

The Assembly of European Fruit, Vegetable and Flower Growing Regions (AREFLH) is pleased to announce the holding of its Annual Forum on November 6, 2024 in Brussels and online. This event, designed as an opportunity for dialogue and exchange, will bring together representatives of the regions. read more

After the hottest months, during which summer fruit reached its peak, we are approaching the end of the season. However, for the peaches and nectarines category, September remains a month of significant sales and not too far behind, in terms of consumption, compared to the central summer months. read more

Metis® celebrates its 10 years on the market with an exciting season: a process of continuous improvement that involves all players and is a guarantee for consumers. Metis®, the fruit that arises from the natural cross between a plum and an apricot, is experiencing a read more

Egypt as an international partner, Lazio as the leading Region, and potatoes as the symbolic product. These are just some of the highlights of the 42nd edition of Macfrut, the international fair dedicated to the fruit and vegetable supply chain, which will take place from Tuesday 6 to Thursday 8. read more

Fruit, as we know, is a fundamental component of a healthy diet, especially for children, for whom proper nutrition plays a crucial role in the growth process. Mothers are well aware of this and have always been attentive to the need to promote its consumption not only in its proper read more

Sicily represents one of the main Italian productive areas and peppers historically are one of the most important local references. However, Sicilian producers are facing increasingly complex challenges: among these, the scarcity and cost of labor, the read more

After a year on the sidelines, pears are making a comeback in the major markets thanks to a significant increase in volumes that will allow the campaign to end well into the spring. Certainly, the debut of summer varieties was not the most exciting, but among producers, there is a sense of optimism. read more

In the first semester of 2024, the Italian fruit and vegetable trade on an international scale shows signs of recovery: the trade balance in volume records a 5% increase compared to the same period of the previous year, although the deficit remains significant (-330 thousand tons). read more

Tell the story of fruits and vegetables in an empathetic and emotional way, involving the consumer as a first-person participant and making them part of a unique and memorable shopping experience. Explain the benefits of fruits and vegetables and promote the products by talking about quality rather than price. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, renews its partnership with Unione Sportiva Catanzaro 1929 s.r.l. for the 2024/25 football season as an Official Supporter, consolidating a long and ongoing collaboration based on shared values. read more

The peach and nectarine harvest in the Romagna area is now coming to an end. Filippo Fabbri, from the Fabbri family farm in Santarcangelo di Romagna (Rimini), a member of Agribologna and an active testimonial along with his cousin Nicola for the brand "I Made This," has... read more

Zespri™ Kiwifruit, a New Zealand company and a global leader in the production and marketing of kiwifruit, will be present on September 14th and 15th at Punta Marina (Ravenna) at the Kalemana Festival, the largest Italian experience festival that combines yoga, sports, and wellness. This event is now in its third year. read more

The hailstorm that hit the Vall d'Albaida a few days ago did not spare the persimmons, causing damage to 4,000 tons of product and a loss estimated at around 1 million euros. Another crop that has suffered significant damage – as reported on read more

For the tomato sector, 2024 has not been a very easy year so far due to the lack of supply and plummeting prices. But after the collapse in May, where prices hit rock bottom, it finally seems that a positive phase has returned. We discuss this with Eugenio at IFN. read more

During the second edition of AgriFood Future - a national event dedicated to food and technologies supporting the supply chain - yesterday the workshop "Fruits and vegetables between commodity and speciality" was held, curated by Roberto Della Casa, scientific director of Monitor Ortofrutta. read more

The 2024 edition of the BE FRUITY! project concludes with great success, the promotional campaign aimed at promoting the consumption of fruits and vegetables through engaging and multi-channel content and initiatives, targeting to capture the attention of the audience beyond the point of purchase. read more

Alce Nero, the brand of organic farmers and processors since 1978, is expanding its range of legumes with new organic pre-cooked lentils for an authentic and nutritious culinary experience. read more

The Italian kiwi campaign is about to start and there are many uncertainties, as Marco De Nadai, a specialist in kiwi export both domestically and in overseas markets, explains. He is also responsible for marketing and communication at the Kiwi Consortium. read more