If a rabbit's nose accelerates up to 120 beats per minute, the diagnosis is certain: the vegetables are extremely fresh. Starting from this unique scientific premise, The Beat of Freshness is the new digital campaign by Lidl Italia that aims to revolutionize the storytelling of fruits and vegetables. read more

The Colombian Hass avocado market is moving towards a more advanced stage, marked by standardized quality, enhanced traceability, and the establishment of a national brand. Katheryn Mejía, a representative of Corpohass, discusses the advancements in Avocados from Colombia. read more

Brazil's fruit export sector has, up to now, managed to avoid the full impact of increasing freight costs associated with the conflict in the Middle East, as most shipments are concentrated in the second half of the year. Although higher oil prices have raised transportation expenses in global trade, the limited export activity during this time has helped mitigate the effects on… read more

Table grapes can now be stored for up to 98 days with minimal decay or quality loss using controlled SO₂-release technology, enabling exporters to confidently target long-distance markets that were previously considered too risky due to spoilage, says Mukul Sareen of Keep It Fresh LLP. read more

For the New Zealand salad leaf producer LeaderBrand, the decision to acquire a laser weeder was not just a simple calculation of replacing manual weeding with automation. According to General Manager of Farming Gordon McPhail, "Some people may be very one-dimensional: Right, I spend read more

Agnieszka Maziejuk, a sales specialist at the Polish fruit sorting machine manufacturer Green Sort, mentioned that there is a growing interest in blueberry sorting machines in the blueberry sector. She stated, "The blueberry market is expanding rapidly, prompting companies to invest in modern sorting technology." read more

Xinjiang is boosting its position as one of China's major winter blueberry production centers by focusing on large-scale greenhouse cultivation, developing cold chain infrastructure, and ensuring high-quality premium fruit. A new project in Moyu County, valued at RMB 660 million ($95.5 million), exemplifies the region's commitment to protected cultivation. read more

Skutki wojny na Bliskim Wschodzie stają się coraz bardziej widoczne w całym łańcuchu ogrodnictwa. Rosnące ceny energii, droższe surowce i wyższe koszty logistyczne zmuszają dostawców z całego świata do podwyższania swoich cen. Plantatorzy patrzący w przyszłość przed nadchodzącą zimą. read more

International airfreight rates have increased by up to 95% between February and March, driven by reduced capacity and higher fuel prices due to the Iran war, raising the risk of prices approaching Covid-era levels. According to Drewry Airfreight Insight, rates from Shanghai to Dubai have... read more

The South African government has announced a temporary reduction of R3 (€0.15) in the fuel levies on petrol, diesel, and paraffin to provide relief to consumers and businesses affected by the price shocks due to the conflict in the Middle East. Effective from midnight yesterday, the diesel price has increased by R7.51 (€0.38). read more

Avocado growers in Rungwe District, Mbeya Region, report improved trading conditions following government measures to regulate and formalize the avocado supply chain. According to farmer Frank Mwankenja, the registration of buyers and agents has reduced theft and irregular trading practices. read more

The Ukrainian blueberry market is entering a new phase of development. Until recently, most growers operated largely on their own, independently managing cultivation, harvesting, cooling, logistics, and sales. That model is now beginning to change. In its place, a new structure is emerging—one read more

A growing geopolitical crisis is causing a rise in fuel, fertilizer, and freight expenses, which is affecting the global potato industry. A recent analysis by Potato News Today reported that the Group of Seven (G7) has expressed worries about the instability in energy markets and its potential impact on inflation. read more

Biolchim, a company of Huber AgroSolutions, presents today its new visual identity: an evolution that combines the solid historical roots of the company with the vision of the future of agriculture, based on science and proven innovation in the field. read more

The Dutch agtech startup OneThird has been awarded a €1 million innovation grant from the Netherlands Enterprise Agency RVO. The company plans to use the funding to develop a high-volume version of its non-destructive quality assessment tool – a spectral imaging solution that enables the assessment of full trays and crates. read more

Australia's fresh fruit and vegetable industry has called on state and federal governments to take additional steps after the recent national cabinet meeting focused on Australia's national, coordinated response to bolster fuel security and enhance supply chain resilience. read more

At Macfrut 2026, scheduled from April 21 to 23, Edagricole (Tecniche Nuove Group) is organizing two events dedicated to the carrot supply chain: the Carrot 2030 Symposium, which will take place on April 21 at the Post-Harvest Arena (Hall D2), and the Macfrut Carrot Cultivar Show, the exhibition. read more

During the AIPH Horticultural Industry Conference in Sydney, water scarcity was a major topic of discussion in a panel titled "How can the industry respond to water pressure?". This session brought together insights from production, research, and technology, emphasizing the urgency of the issue. read more

Consumer expectations in the global food markets are changing, with sustainability, traceability, and production standards playing a more significant role in purchasing decisions, especially in Europe. Costa Rica is enhancing its agricultural export strategy by integrating sustainability credentials with. read more