Melons

To understand the evolution of the melon sector, it is crucial to observe the points of sale of the large-scale retail trade, where the relationship between the supply chain and the consumer is concretized. A survey conducted in 13 supermarkets and discount stores in Northern Italy (all over 1,500 square meters) highlighted an... read more

The summer's flagship product, celebrated by the media and increasingly strategic for distribution, is sold for just a few cents per kilo. Watermelon is experiencing a rising trend that shows no signs of slowing down, driven by an offering that focuses on innovation, service, and quality, and by a growing demand. read more

After weeks of sultry weather and accelerated ripening, the Roman summer is changing pace. The milder temperatures of the last few days are indeed slowing down the fruit and vegetable market at the Centro Agroalimentare Roma (CAR). The new report from the Price Observatory captures this slowdown. read more

The demand for melons remains weak, which is not surprising given the current weather conditions. The high summer temperatures needed for a strong demand for thirst-quenchers are missing. Even promotions in supermarkets and discount stores are not boosting sales. read more

An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for. read more

After a positive June and a promising start to July, the watermelon market suffered a setback in the second half of the month. The main cause? The drop in temperatures recorded not only in Italy but also in the rest of Europe, which cooled down consumption. read more

The first edition of the Mantuan Igp Melon Symposium, organized by the Protection Consortium, concluded with a very positive outcome. The event, held from July 22nd to 24th, 2025, brought together over 200 professionals from the entire supply chain. We will tell the story of the symposium in three episodes, starting with. read more

The first edition of the Mantuan PGI Melon Symposium, held in Mantua from July 22nd to 24th, 2025 and organized by the Consortium for the valorization and protection of the Mantuan PGI Melon, has concluded to general satisfaction. An event that brought together the entire supply chain. read more

The watermelon campaign is going well, with high volumes and excellent quality. On the other hand, the quantities of netted melons are decreasing. Peaches and nectarines are also decreasing, but there is growth in larger-sized Italian plums and apricots. The new campaign for dry onions has started. read more

Over the years, Fondazione Airc has launched numerous initiatives to support research with the involvement and active participation of modern distribution chains. Many of these initiatives have been featured on Fresh Point Magazine, highlighting their value, characteristics, and results. read more

The Grocery Bag, the weekly service by BMTI and Italmercati promoted with the support of Non-Profit Consumerism, continues to offer useful tips for conscious and sustainable shopping, also pointing out this week's most advantageous seasonal products to purchase. read more

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During a routine check at the weekly market in Caltagirone, the police discovered a street vendor who - without any authorization - was selling around 300 kilograms of fruit, mainly melons and watermelons, in the Stadio square, at the corner of Via Madonna della Via, without proper traceability. read more

Buyers, producers, and technicians crowded the experimental test field for three days during the first Symposium of the Melon Mantovano IGP, which concluded yesterday. The event marked an unprecedented moment of discussion and technical updates for the melon sector. read more

Melons grown in Uzbekistan are being exported to British consumers as export conditions have been set up. In early July, Uzbekistan Airways sent the first large-scale shipment from Tashkent to London, consisting of 10 tons of premium melons in refrigerated containers. read more

Yesterday, the first Symposium of the Mantovano IGP Melon took place in the splendid setting of the Ducal Palace of Mantua, bringing together producers, experts, and industry professionals in pursuit of excellence, sharing, and promoting the unique IGP certified melon. read more

Fruit consumption significantly increases during the summer, particularly for pineapples and melons. PND, a top manufacturer of fruit processing machinery, has developed a complete line dedicated to these fruits. FreshPlaza recently spoke with Virginia Cascella, who has been an export manager at PND for many years. read more

"June showed significantly higher demand than supply. In contrast, July has exhibited a dual trend thus far, with strong sales in Italy and challenges in northern Europe due to the weather," reported Luciano Trentini, director of the Dolce Passione consortium, describing the current situation. read more

July is one of the peak months for watermelon sales in the large-scale retail trade (Gdo), as it accounts for over a third of seasonal volumes. For this reason, Italiafruit is presenting one of its analyses dedicated to the category during such a strategic period. The survey focuses on the management of. read more

Under the black skin of summer beats a red, sweet, sugary, creative and this year also more sustainable heart. It's the heart of Dolce Passione, the seedless watermelon that has seen the start of the 2025 commercial and production campaign under the best auspices with an estimate of read more