Melons

The melon and watermelon harvest is about to begin in the Spanish Region of Murcia, although recent rainfall will delay the start by about a week. Overall, a slight decrease in the acreage is anticipated for export-oriented melon varieties, while the area planted with Piel de Sapo melons is expected to remain stable. read more

The Asociación Grupo Fashion (AGF) and its technology partner, BASF | Nunhems, organized a field day in El Ejido (Almería) on May 14, gathering producers from the marketing companies associated with the AGF Group. Crisanto Ampuero, Consumer & Customer Manager at BASF, presented three. read more

The melon comes into the peak of the season with a more varied presence on the shelves compared to last year, but also with a more complex management. The category is increasing the average number of references - starting from the product service - gaining something in terms of overall space. read more

At MG Fruit in Ridderkerk, Spanish soft fruit is currently being replaced by stone fruit. "This month, we will receive the last strawberries. We look back on a challenging season due to the poor weather conditions at the beginning of the year. This had a major impact on yields and shelf life." read more

If you thought that the height of creativity in the kitchen was cutting watermelon into cubes, you are officially a boomer. On TikTok, fruit is a million-likes star that must pass very strict aesthetic auditions before ending up in the shopping cart. read more

The Moroccan watermelon season, which started in April in the Zagora region, faced market challenges right from the beginning, resulting in a decrease in prices. Said Aghzou, an exporter and CEO of Valyour, shared his viewpoint. The exporter stated: "Moroccan watermelons entered the European market while it..." read more

The U.S. desert season for organic melons has begun and is about to reach peak volume. Stefan Misse of Discovery Organics, a company that sources melons from Mexico and the U.S. desert region, mentioned that most Mexican growers are finishing their seasons, while the U.S. desert season started around two to three weeks ago. read more

The new season of Merens watermelon has officially started in Sicily, with the Crimson variety with seeds. read more

The Italian melon is getting into the heart of the new campaign with a structured framework, characterized by consolidated value and volumes still to be strengthened. In domestic consumption, the category continues to show high levels in terms of value, supported by average prices that have now been steadily above 2021. read more

Uprawa organicznych melonów i arbuzów na greckiej wyspie Krecie kurczy się z powodu trudnych warunków handlowych, z jakimi borykają się te dwa produkty w ostatnich latach, oraz z powodu sukcesu handlowego cieszącego się paprykami organicznymi i małymi ogórkami, znanych także jako ogórki z Knossos. read more

If in the segment of netted melons long-term storage has already proven its value, it is in the smooth-skinned segment that this innovation is opening up new market prospects, especially in terms of expanding commercial destinations and export opportunities. read more

Spring is in full swing and the markets are responding with an increasing availability of seasonal delicacies. To fully embrace this moment, La Borsa della Spesa by BMTI and Italmercati, in collaboration with Consumerismo No Profit, is selecting the best references of the week. read more

Krasnoyarsk Krai imported 47,500 tons of plant products in the first four months of 2026, according to regional phytosanitary authorities. New suppliers this year included Iran and the Netherlands, which shipped watermelons and avocados to the region. Mango imports also increased. read more

To prepare the Summer Fruit Meeting, various stakeholders from the melon, peach-apricot, and newly added plum sectors gathered at the Palais des Congrès in Perpignan on April 27th, 2026. This event has become an established tradition on the eve of medFEL, now in its third consecutive year. read more

Las cantidades de frutas de verano en España están aumentando, pero con el empeoramiento del clima en el noroeste de Europa, las ventas se están desacelerando un poco. "Aquí está empezando a hacer un poco más frío, y eso se nota inmediatamente en las ventas", observa Pieter de Ruiter de 4 Fruit Company. "Como resultado, al igual que muchos de mis colegas..." read more

The acreage of Charentais melons is expected to decrease in France and Morocco, but slightly increase in Spain due to volatile weather conditions making planting difficult. read more

Georgia imported 683 tonnes of avocados in January-March 2026, valued at $1.7 million (€1.57 million), according to official data. In the same period of 2025, the country imported 512 tonnes worth $1.3 million (€1.20 million). This indicates that avocado imports increased by 33.3% in volume and by 34.2% in value. read more