"If you're proud of your product, you should put a name on it"
This year, Lesage Champignons began marketing its own products under a new identity. With André Champignons, a tribute to CEO Michel Lesage's grandfather, the Belgian company wants to gain more recognition for its product. "We're proud of our product. It deserves a name, not just to be called 'mushrooms 250 grams'," Michel begins, laughing.
"André is my grandfather's name. In
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