"Especially with organic shiitake and portobello we still see potential upwards"
In November 2022, Tyrol organic mushrooms underwent a major brand relaunch. Since then, the organic mushrooms have been marketed under the new Tyrolpilz brand identity and in modern, sustainable cardboard trays.
"With the new Tyrolpilz brand, we want to give edible mushrooms a much higher status and anchor them as an integral part of the daily diet. This requires information,
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