“It’s time to interrupt the North American mushroom industry”
Degrees of innovation in the mushroom industry vary greatly around the world. In North America for instance, selling mushrooms in a blue container is the standard and product containing dirt is completely acceptable. “Mushroom growers in this part of the world have been able to get away with it,” says Jose Cambon, CEO of Canadian Highline Mushrooms. In other parts of the world however,
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