UK marketing campaign aims to increase awareness of vitamin B content of mushrooms
The Mushroom Bureau has launched a new campaign to market the vegetable as this summer’s energy-boosting ‘super food’. As some 38 per cent of UK adults claim they sometimes lack energy in the summer months, at the same time 76 per cent are unaware that mushrooms contain energy-boosting B vitamins.
That is why the Mushroom Bureau has devised a new campaign. TV cook Juliet
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