Icafolin is the first new mechanism of action for post-emergent weed control in field crops in over 30 years. Bayer expects a peak sales potential of 750 million euros and plans to launch Icafolin in Brazil in 2028, followed by the USA. read more

Bayer has announced that it is progressing with registration applications for icafolin-methyl in the European Union, after already submitting applications in Brazil, the US, and Canada. read more

The US Highbush Blueberry Council (USHBC) has announced the launch of a new marketing campaign, featuring two ads celebrating the immense benefits of blueberries in every bite or handful. read more

The Regional Minister of Agriculture for Murcia, Sara Rubira, met with Joaquín Rubio, the new president of Ailimpo this week to congratulate him on his recent appointment and encourage him to "continue tirelessly defending the great work done by lemon and grapefruit farmers in the Region of Murcia." read more

Global Women Fresh (GWF), the community for women in the fresh produce industry, will host its inaugural Global Network Panel and Cocktail event during this year's Fruit Attraction trade fair in Madrid. read more

The total production of this season amounted to 102,000 tons, marking the first time that Spain has exceeded the 100,000-ton mark. Over 72,000 tons were exported, setting a new record. Pomelo de España® are now consumed in over 40 countries, with 80% ... read more

As reported by the Statistical Office of Mecklenburg-Vorpommern, the cultivation area for strawberries this year is just under 700 hectares. In Mecklenburg-Vorpommern, strawberries are being harvested contrary to the national trend, where a 4% lower strawberry harvest is predicted. read more

"The Agricultural Solutions segment significantly increased its results and recorded a notable volume growth of 21% compared to the previous year's quarter," said BASF CEO Dr. Markus Kamieth. The Surface Technologies and Nutrition & Care segments also achieved slight read more

The Online Freshness Seminar on September 10, 2025 is an excellent opportunity to learn more about various citrus fruits such as oranges, mandarins, and grapefruits. The topics covered will include the botanical characteristics of citrus plants, cultivation and harvesting methods, as well as... read more

From July 15th to July 18th, 2025, 1,037 people were surveyed nationwide. The vast majority (76%) of respondents consider food variety as important or very important. This means that the wide selection of products, flavors, processing levels, and brands is valued by. read more