On March 12, the Avocado Producers Association ASOPROA officially introduced the Aguacates CV quality brand at the Sinyent facilities in the municipality of Polinyà del Xúquer. According to the association's president, Celestino Recatalá, "this quality brand aims to differentiate the quality
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Broccoli is the star of male prevention with the 'Daddy don't be a broccoli' project by Citrus L'Orto Italiano in collaboration with the iconic E. Marinella ties. read more

The white zucchini campaign is underway at a good pace in the Spanish province of Cadiz. White zucchini is a variety of zucchini with a lighter skin, traditionally consumed in western Andalusia as an alternative to the more popular green variety and which is increasingly gaining ground in the
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CHV's Croptimum is an innovative activator based on purified plant molecules that is attracting a lot of interest from manufacturers and others. Its peculiarity is the active ingredient: a molecule from the onion (QQ2) that reacts with Glutathione, among the most
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Dümmen Orange is preparing for the upcoming California Spring Trials (CAST) 2024 with a new location this year. Center of Effort will host Dümmen Orange in Arroyo Grande, California, from 8:00 a.m. to 5:00 p.m. (Pacific Daylight Time) on March 19-22, 2024. Dümmen Orange has a lineup of
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The garlic planting season has already come to a close in Spain, and the acreage devoted to this crop is expected to decrease by around 15% compared to the previous campaign, when a significant decline had already been recorded. Thus, according to the National Association of Garlic Producers and… read more

The Kenyan avocado export avocado season opened on 1st March 2024 and will run until November 2024. There has recently been an uptick in demand for clean-quality seedlings and the government intervention of supplying quality seedlings to farmers was well received by farmers. This improved the
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DelFrescoPure® has introduced a new tomato--The Original Cherry Tomatoes on the Vine™, as seen most recently at the Southeast Produce Council (SEPC) show in Tampa, Florida. Ripened and packed on the vine in peak perfection, these bright red tomatoes feature vibrant aromas and pack a punch of
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Marlene launches a large competition involving several European countries: 100 gourmet packages and 5 culinary experiences in South Tyrol for two people are up for grabs. Intensive supporting communication campaign Marlene backpacks also up for grabs read more

Amidst ups and downs due to market fluctuations, the winter fennel harvest season continues throughout Italy. For Seminis, the seed division of the Bayer Group, this is expressed in August; read more

Iran's recent imposition of export duties on apples, effective from March 20, 2024, for a three-month duration, is poised to intensify the already strained global fresh apple market dynamics, EastFruit highlights. This move is anticipated to play into the hands of Southern Hemisphere exporters.
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The Peruvian mango sector has faced significant challenges over the past year, particularly due to the El Niño phenomenon, which has had a negative impact on the supply. Despite the expansion of the acreage to regions such as Lambayeque and Áncash, which promised to diversify the supply and
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Smits Uien and Mol Fresh Food have joined forces. Together, these Dutch companies boast over 150 years of onion processing experience. "This merger marks the beginning of a promising collaboration, with a focus on service, quality, and expertise," the parties announced. A solid foundation"By
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It's the second day of Hortex, the tradeshow taking place in Ho Chi Minh, Vietnam, and as expected, it's a very busy day. Growers visiting the trade show are looking for knowledge, tools, and utilities to improve their cultivation. The trade show revolves around the horticultural and
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Iran's recent imposition of duties on apple exports, effective from 20 March for a three-month period, is set to intensify the already tense dynamics of the global fresh apple market, as reported by EastFruit; read more

Water levels in Mexico continue to be behind normal levels. The severity varies, depending on the state in Mexico. "Sinaloa's dam levels are 27 percent behind last year while Sonora is 33 percent behind and only at 19 percent of capacity," says Frank Camera with Delta Fresh Produce. "At one
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Potato sales gradually picked up pace with the arrival of the first asparagus. Domestic stored potatoes consistently dominated the market and usually continued to impress in terms of quality. Some varieties had sporadically withdrawn from marketing. According to BLE, price changes were the
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UK: Tesco and Sainsbury's landlord reports profit boom despite declining assetsSupermarket Income REIT, which rents out properties to some of the UK's biggest supermarkets, saw operating profit jump 18% last year, even as its net assets dropped 8% in the same period. In its interim results, the
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The innovative Tutti apple, developed in Catalonia in response to climate change, is gearing up for its wholesale launch this fall, following a test marketing period in a Catalan supermarket chain. This breakthrough is the result of twenty years of collaboration between Catalonia and New
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A new chapter opens for the culinary journey of Marlene®. After the autumn campaign, with its invitation to discover its terroir, with spring approaching, the Daughter of the Alps apple offers consumers the opportunity to explore its mouth-watering side and its many
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