From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

Saica Group will be introducing Saica Fresh, its new comprehensive packaging solution, featuring a unique End-to-End approach to the fresh produce market, at Fruit Attraction, the fruit and vegetable trade fair taking place at Ifema, Madrid, from the 8th to the 10th of October. The company will showcase its... read more

Na edycję Fruit Attraction 2024, firma FDA International postanowiła zaprezentować swoje nowe jabłko sprzedawane pod nazwą Kawane. Według dyrektora firmy, Christophe'a Artero, ta odmiana dwukolorowa ma wiele zalet dla rynków eksportowych. "Zaczęliśmy je sprzedawać dwa lata temu. Przetestowaliśmy je." read more

Morgan Rogers, General Manager of VentureFruit, stated that STELLAR™ is a profitable variety for farmers. "With rising temperatures worldwide, apples can ripen too quickly, with heat also affecting color, texture, and yield. Innovations like the read more

A doormat with the legend 'Wellcome visionaries' ('Welcome visionaries') will mark the central corridors and main entrances of the Madrid Fair during the upcoming Fruit Attraction event (from October 8 to 10). Interspersed between these read more

Meeting the needs of the entire value chain, especially by offering attractive varieties for supermarkets, that is the goal of Sakata at Fruit Attraction 2024.

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The Hot Climate Partnership is going to introduce Stellar™, the world's first early season apple variety bred specifically for hot and warming climates, next week at Fruit Attraction in Madrid. Stellar apple trees are a game-changer in the early variety category. The bright red fruit is of a similar size to. read more

Bayer returns to Fruit Attraction with a focus on Regenerative Agriculture. It is a line they continue to work on and that constitutes the cornerstone of their

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The Sapore di Romagna Cooperative, with over 60,000 quintals of plums marketed, will present a project at Fruit Attraction (October 8-10, 2024) aimed at amplifying the growing interest in the Angeleno variety of which it is a specialist (38,000 quintals). "We have invested in" read more

INDUSER once again participates in Fruit Attraction. In this edition, the company will present in Spain one of its most recent innovations: the Coarse Fine Weigher. This machine has been specifically designed

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Avocado will be the main product at the 16th edition of the Fruit Attraction fair organized by IFEMA MADRID and FEPEX, which will take place from October 8 to 10 at the venue in Madrid. The day before the fair begins, on Monday, October 7, the World Avocado Organization, Asociafruit (the. read more

The company ILIP, a leading packaging solutions manufacturer based in Bologna (Italy), returns to Fruit Attraction where they will be waiting for you at Pavilion 9, booth B21. In the international stage of Fruit Next Forum 5.

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Once again, the leading French cooperative Blue Whale® is showcasing its value proposition at the Fruit Attraction fair from October 8th to 10th in Madrid. This time, they are doing so with a 130m2 stand.

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Avocado will be the flagship product of the 16th edition of Fruit Attraction, the trade fair organized by IFEMA MADRID and FEPEX, which will take place from October 8 to 10 at the exhibition center in Madrid. The fair will focus on various initiatives around this superfood, whose success is read more

Fruit Attraction is the most important and anticipated annual event for Campo de Lorca-Cricket. It is an event for which they carefully work on every detail. An example of this is their stand, designed with care for

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Present since the first edition of Fruit Attraction, Saint-Charles Export, a group of small and medium-sized business exporters, will once again be strongly represented at this fair with 97 companies from the sector.

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TROPS arrives at Fruit Attraction with surprises. The company will welcome visitors at a renewed stand, with decorative elements that evoke nature and the origin of their products. Avocado will be the star product.

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True to its commitment to innovation, Rijk Zwaan returns to Fruit Attraction with a very striking novelty: Orange Sunglow, a watermelon with orange flesh, sweet flavor, and a crunchy and juicy texture that offers consumers a

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The brand, which is well established in national retail, is celebrating its return to another major supermarket chain, Día. However, it aspires to expand its presence in others.

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In total, there will be 10 pavilions for the first time. read more