From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

El Ciruelo is getting ready for the Fruit Attraction 2024 fair edition, presenting a series of innovations and novelties. Among the highlights of their participation, the company introduces their new slogan for the El Ciruelo brand: "Let's start by taking care of ourselves", as well as the renovated. read more

Na edycję Fruit Attraction 2024, firma FDA International postanowiła zaprezentować swoje nowe jabłko sprzedawane pod nazwą Kawane. Według dyrektora firmy, Christophe'a Artero, ta odmiana dwukolorowa ma wiele zalet dla rynków eksportowych. "Zaczęliśmy je sprzedawać dwa lata temu. Przetestowaliśmy je." read more

One more year, Gabaceras will be present at Fruit Attraction, the most important international trade fair in the sector, with its own stand and a strong strategy focused on. read more

Saica Group will be introducing Saica Fresh, its new comprehensive packaging solution, featuring a unique End-to-End approach to the fresh produce market, at Fruit Attraction, the fruit and vegetable trade fair taking place at Ifema, Madrid, from the 8th to the 10th of October. The company will showcase its... read more

Morgan Rogers, General Manager of VentureFruit, stated that STELLAR™ is a profitable variety for farmers. "With rising temperatures worldwide, apples can ripen too quickly, with heat also affecting color, texture, and yield. Innovations like the read more

A doormat with the legend 'Wellcome visionaries' ('Welcome visionaries') will mark the central corridors and main entrances of the Madrid Fair during the upcoming Fruit Attraction event (from October 8 to 10). Interspersed between these read more

Meeting the needs of the entire value chain, especially by offering attractive varieties for supermarkets, that is the goal of Sakata at Fruit Attraction 2024.

read more

The Hot Climate Partnership is going to introduce Stellar™, the world's first early season apple variety bred specifically for hot and warming climates, next week at Fruit Attraction in Madrid. Stellar apple trees are a game-changer in the early variety category. The bright red fruit is of a similar size to. read more

Under the slogan "Cultivating the Future," Intersemillas aims to highlight its concern and interest in the development of more efficient varieties, both for farmers and for the market and final consumer. read more

The Sapore di Romagna Cooperative, with over 60,000 quintals of plums marketed, will present a project at Fruit Attraction (October 8-10, 2024) aimed at amplifying the growing interest in the Angeleno variety of which it is a specialist (38,000 quintals). "We have invested in" read more

The company ILIP, a leading packaging solutions manufacturer based in Bologna (Italy), returns to Fruit Attraction where they will be waiting for you at Pavilion 9, booth B21. In the international stage of Fruit Next Forum 5.

read more

INDUSER once again participates in Fruit Attraction. In this edition, the company will present in Spain one of its most recent innovations: the Coarse Fine Weigher. This machine has been specifically designed

read more

As part of Fruit Attraction, Spain's First Walnut and Pecan Congress, organized by Asociafruit and Fepex, will be held the day before the fair, on October 7. The event will feature four presentations and a round table discussion. The first presentation will be delivered by Alejandro Lorca, from MAPA's fruit and vegetable division. read more

Bayer returns to Fruit Attraction with a focus on Regenerative Agriculture. It is a line they continue to work on and that constitutes the cornerstone of their

read more

The fair, which will take place between October 8 and 10 at IFEMA MADRID, will host professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world-leading region. Through its participation, the Ministry

read more

Fruit Attraction is the most important and anticipated annual event for Campo de Lorca-Cricket. It is an event for which they carefully work on every detail. An example of this is their stand, designed with care for

read more

This year, Apofruit, a fruit and vegetable cooperative with over 2,700 members throughout Italy, confirms its participation at Fruit Attraction (Madrid, October 8-10), one of the main international events in the sector. The leaders of the cooperative will meet with operators and visitors at the event. read more

True to its commitment to innovation, Rijk Zwaan returns to Fruit Attraction with a very striking novelty: Orange Sunglow, a watermelon with orange flesh, sweet flavor, and a crunchy and juicy texture that offers consumers a

read more

Present since the first edition of Fruit Attraction, Saint-Charles Export, a group of small and medium-sized business exporters, will once again be strongly represented at this fair with 97 companies from the sector.

read more