At Fruit Attraction, one of the leading trade fairs in the fruit and vegetable sector, Semillas Fitó and Colle d'Oro have formalised a strategic alliance aimed at expanding and consolidating the CRÜ courgette brand throughout Italy. This agreement represents a commitment in the
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At Fruit Attraction, allium specialist Jardins du Midi presented its new products with the Planet-Score label. read more

At Fruit Attraction Tomra Food presented itself with an important novelty, the opening of its Valencia headquarters. "It will be the hub, the reference point for the entire Emea market for Tomra Food," said Roberto Ricci, Regional Director Emea of Tomra Fresh Food. Finally we will have a
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The know-how of ARC includes “bundling, tying, attaching, binding and banding.” The Normandy-based company launched its new SE1 NEO bundling machine at Fruit Attraction. read more

Citrosol has overhauled its corporate image to better reflect its business activities. Presenting its new look at last week’s Fruit Attraction, the Valencian company said it represents the modernity and evolution of the Citrosol brand over the last ten years. read more

Pierre Monteux, general manager of UGPBAN, was present at the Solveg booth at Fruit Attraction and agreed to talk about the situation facing the French banana sector. Under heavy pressure from cercosporiosis, responsible for a drop in yields, the bananas of Guadeloupe and Martinique could find
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The French Apple Pear Association (ANPP) gives a positive review of its visit to Fruit Attraction and talks about the very promising start of the French apple campaign. Sandrine Gaborieau, in charge of communication for the association, also discusses the surprising color of this year’s Golden
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The Ecuadorean Banana Cluster gathered at last week’s Fruit Attraction in Madrid to highlight the country’s credentials as an ethical supplier and reiterate calls for European retailers to take a more proactive stance on the application of shared responsibility within the banana supply chain. read more

The stone fruit event will be hosted again by the capital of the Spanish Region of Murcia next November. The fifth edition of the National Stone Fruit Congress was presented at the latest edition of Fruit Attraction as the biennial event for the sector. It will serve to showcase the latest
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The World Citrus Organisation (WCO) hosted its 2023 WCO Conference and a meeting of its Global Marketing working group at Fruit Attraction 2023 in Madrid on 3rd October. During these events, WCO, as the platform for dialogue and action for the global citrus community, fostered a discussion on
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"We are in what scholars call a permacrisis: a pandemic, a deflation, an inflation, a war. Melinda 2.0 is meant to be a throwing down of a gauntlet for the thinking that the Consortium will be doing in the coming months, years". Luca Zaglio, new director
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Good news for Apulian agriculture comes from Madrid, more precisely from 'Fruit Attraction 2023', one of the most important European trade fairs dedicated to fruit and vegetables. The planning and financial consulting firm 'facciamoFILIERA' srls , of consultants Daniela
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"Blood oranges from Sicily have the right quality and numbers to compete on the international markets. At Fruit Attraction in Madrid, also thanks to the presence of our members, I was pleased to notice how our entrepreneurial model, made up of entrepreneurs who work to establish relations
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There are several projects on which Nunhems, the Vegetable Seeds division of Basf, is working, and at Fruit Attraction, with Claudia Iannarella, the company's account manager produce chain, we took stock of two in particular: Sunions, the onion that doesn't tear, already distributed
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At Fruit Attraction Benjamin Laimer, Vip's sales manager, told us about the consortium's communication strategies. In Italy, in particular, it recently launched the project A ogni mela la sua stagione (To every apple its season), aimed at publicising the wide selection of organic apples from the Val
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On October 3rd, during the Fruit Attraction fair, Afrucat -Catalonia's Fruit Business Association- presented a balance of Catalonia's 2023 stone fruit campaign. read more

Bags made of waterproof paper took center stage at the Dsmart GmbH booth at Fruit Attraction in Madrid. The company, founded in 2015 and based in Beselich (near Montabaur), deals with the distribution of modern fruit and vegetable packaging for the European-wide market. The packaging is
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Another company exhibiting at the 15th edition of Fruit Attraction 2023 was NSG, a research and testing company active in the strawberry and small fruit sector. For the Italian company, this is the fourth year in a row that it has participated in this important international event. As a partner
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During a packed press conference at the Fruit Attraction horticultural trade fair in Madrid, the Italian Rivoira Group finally unveiled the new brand name that will be used to market two recently launched yellow pulp kiwifruit varieties: Kikoka. read more

Civi-Italia, the first national interprofessional consortium of nursery associations and national unions of fruit, vegetable and nut growers, representing 90 per cent of the Italian nursery sector, participated for the first time in Fruit Attraction with a collective. The
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