News
Brazilian producers are aiming to expand into new markets at the Fruit Attraction São Paulo event.
2026-03-18 00:00
Abrafrutas, the Brazilian Association of Fruit Producers and Exporters, will be participating in the Fruit Attraction São Paulo fair, which is a major event in the Latin American fruit and vegetable sector. The fair is scheduled to take place from March 24 to 26 in São Paulo. Abrafrutas will be present at the event.
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"We cater specifically to individuals with apple allergies, their families, and mindful food enthusiasts."
2026-03-09 00:00
The official presentation at Fruit Attraction 2025 in Madrid marked the beginning of the first marketing season for the new apple concept, Pompur. Just a few months later, the apple innovation, a joint project between ZIN (Züchtungsinitiative Niederelbe), Elbe-Obst, and MAL (Marktgemeinschaft Altes), was launched.
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Registration for Fruit Attraction 2026 is now open.
2026-02-12 00:00
From October 6 to 8, Fruit Attraction will once again make Madrid the top global hub for the fruit and vegetable industry. Organized by Ifema Madrid and Fepex, the fair is preparing for its 18th edition and has begun accepting applications from companies in the sector. Under the slogan 'Where
read more
From October 6th to 8th, Fruit Attraction will once again transform Madrid into the main global meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX, the fair is preparing its 18th edition and the application period for participation is now open to all.
read more
Fruit Attraction São Paulo has announced the opening of professional registration for its 2026 edition.
2026-01-28 00:00
Fruit Attraction São Paulo has started accepting professional registrations for its third edition, scheduled from March 24 to 26, 2026, at the São Paulo Expo site. The event has become one of the main meeting points for the fruit and vegetable industry in the southern hemisphere and Latin America.
read more
Tribelli® Seedless candidate for FLIA at Fruit Logistica
2026-01-26 00:00
Key moment of success and recognition for Tribelli® Seedless. After being nominated for the Innovation Hub Awards at Fruit Attraction, the tasty seedless mini bell peppers received the Superior Taste award, as well as a nomination for the prestigious FLIA (Fruit Logistica Innovation Award).
read more
The global trade in agricultural products is getting ready for changes in supply and logistics in 2026.
2025-12-11 00:00
Fresh produce suppliers are evaluating how future market conditions and challenges in the supply chain may impact their operations in 2026. Industry conversations, such as those at the recent Fruit Attraction Conference, have emphasized a mix of risks and new opportunities in global sourcing.
read more
Fruit Attraction São Paulo 2026 registration has been opened.
2025-12-03 00:00
The professional registration for Fruit Attraction São Paulo 2026 is now open. The event is scheduled to take place from March 24 to 26, 2026, at São Paulo Expo. The organizers, IFEMA Madrid and Fiera Milano Brasil, anticipate that the fair will once again be a key gathering for the fruit and vegetable industry in Latin America.
read more
We anticipate that the market will recognize a decrease in supply, leading to an improvement in prices.
2025-10-29 00:00
Kolumbijskie banany nadal umacniają swoją rolę jako jeden z kluczowych produktów kraju na rynkach europejskich. Emerson Aguirre, prezes Stowarzyszenia Plantatorów Bananów Kolumbijskich (Augura), podkreślił podczas swojego udziału w wydarzeniu Fruit Attraction, że sektor eksportuje nie tylko owoce, ale także...
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"Vietnam opened its market to France in 2015 and has been growing steadily for ten years"
2025-10-27 00:00
Europe still holds the top position as the main export market for French fresh fruits and vegetables, but the sales of apples are steadily increasing in international markets, especially in Asia. Daniel Soares, the International Director of Interfel, shared an update during the Fruit Attraction 2025 Asia event at the Interfel booth.
read more
Brazilian producers are aiming to expand into new markets at the Fruit Attraction São Paulo event.
2026-03-18 00:00
Abrafrutas, the Brazilian Association of Fruit Producers and Exporters, will be participating in the Fruit Attraction São Paulo fair, which is a major event in the Latin American fruit and vegetable sector. The fair is scheduled to take place from March 24 to 26 in São Paulo. Abrafrutas will be present at the event.
read more
"We cater specifically to individuals with apple allergies, their families, and mindful food enthusiasts."
2026-03-09 00:00
The official presentation at Fruit Attraction 2025 in Madrid marked the beginning of the first marketing season for the new apple concept, Pompur. Just a few months later, the apple innovation, a joint project between ZIN (Züchtungsinitiative Niederelbe), Elbe-Obst, and MAL (Marktgemeinschaft Altes), was launched.
read more
Registration for Fruit Attraction 2026 is now open.
2026-02-12 00:00
From October 6 to 8, Fruit Attraction will once again make Madrid the top global hub for the fruit and vegetable industry. Organized by Ifema Madrid and Fepex, the fair is preparing for its 18th edition and has begun accepting applications from companies in the sector. Under the slogan 'Where
read more
From October 6th to 8th, Fruit Attraction will once again transform Madrid into the main global meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX, the fair is preparing its 18th edition and the application period for participation is now open to all.
read more
Fruit Attraction São Paulo has announced the opening of professional registration for its 2026 edition.
2026-01-28 00:00
Fruit Attraction São Paulo has started accepting professional registrations for its third edition, scheduled from March 24 to 26, 2026, at the São Paulo Expo site. The event has become one of the main meeting points for the fruit and vegetable industry in the southern hemisphere and Latin America.
read more
Tribelli® Seedless candidate for FLIA at Fruit Logistica
2026-01-26 00:00
Key moment of success and recognition for Tribelli® Seedless. After being nominated for the Innovation Hub Awards at Fruit Attraction, the tasty seedless mini bell peppers received the Superior Taste award, as well as a nomination for the prestigious FLIA (Fruit Logistica Innovation Award).
read more
The global trade in agricultural products is getting ready for changes in supply and logistics in 2026.
2025-12-11 00:00
Fresh produce suppliers are evaluating how future market conditions and challenges in the supply chain may impact their operations in 2026. Industry conversations, such as those at the recent Fruit Attraction Conference, have emphasized a mix of risks and new opportunities in global sourcing.
read more
Fruit Attraction São Paulo 2026 registration has been opened.
2025-12-03 00:00
The professional registration for Fruit Attraction São Paulo 2026 is now open. The event is scheduled to take place from March 24 to 26, 2026, at São Paulo Expo. The organizers, IFEMA Madrid and Fiera Milano Brasil, anticipate that the fair will once again be a key gathering for the fruit and vegetable industry in Latin America.
read more
We anticipate that the market will recognize a decrease in supply, leading to an improvement in prices.
2025-10-29 00:00
Kolumbijskie banany nadal umacniają swoją rolę jako jeden z kluczowych produktów kraju na rynkach europejskich. Emerson Aguirre, prezes Stowarzyszenia Plantatorów Bananów Kolumbijskich (Augura), podkreślił podczas swojego udziału w wydarzeniu Fruit Attraction, że sektor eksportuje nie tylko owoce, ale także...
read more
"Vietnam opened its market to France in 2015 and has been growing steadily for ten years"
2025-10-27 00:00
Europe still holds the top position as the main export market for French fresh fruits and vegetables, but the sales of apples are steadily increasing in international markets, especially in Asia. Daniel Soares, the International Director of Interfel, shared an update during the Fruit Attraction 2025 Asia event at the Interfel booth.
read more
"Our sorting machine can be customized to fit the size, requirements, and budget of the farm."
2025-10-27 00:00
Exhibiting at Fruit Attraction has been a highly positive experience for Green Sort, allowing us to showcase our sorting line and its capabilities," says Agnieszka Maziejuk, sales specialist at the Polish sorting machinery manufacturer. "This year's trade fair in Madrid"
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"Zainteresowanie naszymi słodkimi paprykami bez pestek i pomidorami o wyjątkowym smaku było niezwykle zachęcające."
2025-10-22 00:00
At this year's Fruit Attraction in Madrid, Breedx aimed to attract the interest of international stakeholders with its latest seedless sweet pepper and specialty taste tomato varieties. The company's participation in the InnovaTech area showcased its cutting-edge breeding techniques, while also providing a glimpse into...
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During the last edition of Fruit Attraction in Madrid, at the booth of La Linea Verde Vegetales Navarra, the companies of the Group stood out for a bold and innovative approach, attentive to changes and new trends in the industry.
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"Nasze podejście B2C opiera się głównie na nienagannym pakowaniu." "Our B2C approach is largely based on impeccable packaging."
2025-10-17 00:00
Saudi Arabia's involvement in major international trade fairs is heavily centered around, if not entirely focused on, dates. The most recent edition of Fruit Attraction in Madrid was no different. Mohammed Aldubaykhi, from the Saudi company Atayeb Altomor, shared his impressions after participating in the event.
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Annatura: shelf life and genuineness have hit the mark.
2025-10-17 00:00
Annaturaha enthusiastically participated in the 2025 edition of Fruit Attraction, one of the most important international events dedicated to the fruit and vegetable sector, which took place as usual in Madrid. For the company, this was the second participation, following the experience.
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Fruit Attraction 2025, organized by IFEMA Madrid and Fepex, wrapped up its 17th edition with a new all-time record attendance of 121,137 professionals from 152 countries. This represents a 3% increase in total attendees and a 5% increase in country representation compared to the previous edition.
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Fruit Attraction 2025 closes with record numbers and strengthens its global leadership.
2025-10-16 00:00
The 17th edition of Fruit Attraction 2025, organized by IFEMA MADRID and FEPEX, has concluded with record-breaking results, confirming its position as one of the most important events for the global fruit and vegetable sector.
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Fruit Attraction 2025 closed its 17th edition with a record-breaking participation, both in terms of exhibitors and visitors. The next event is scheduled from October 6th to 8th, 2026 at the fairgrounds.
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Fruit Attraction 2025 draws a positive balance.
2025-10-15 08:00
49% of the total visitors came from abroad (+7%), reflecting the increasingly professional and global character of the event. Spain was strongly represented once again, with Andalusia, the Valencian Community, Murcia, and Catalonia as significant participating regions.
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"‘Deliciously Dressed’ brand identity well received in Madrid"
2025-10-15 00:00
During Fruit Attraction in Madrid, Staay Food Group presented itself with an international touch at a new booth situated at the entrance of the Holland Pavilion. At this venue, the family-owned company was able to exhibit its complete range to visitors, including its own Dulce melons from Brazil and Costa Rica.
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